Fine trend of catering market

First, the market will be infinitely subdivided. Now the catering industry is subdivided by two lines: longitude and latitude, and the longitude is crowd segmentation. Latitude is the purpose, mood, willingness and ability of consumption. The possibility that the catering industry is subdivided is very huge, and the enterprises that become in the subdivided fields will emerge one after another.

the trend of catering market integration

second, the catering industry will directly enter the cluster integration structure from the scattered competition structure. The general industry will enter the second stage, monopolistic competition, and the top companies will occupy the vast majority of the market share. However, the catering industry will directly enter the group competition without going through such a process.

the trend of brand enterprise

thirdly, it will change from the brand of cuisine and chef to the brand of store, and it must be an enterprise brand with strong ability in the future. Brand naming methods similar to Xiang Eqing and Little Sheep are very disadvantageous, and their future bearing capacity is very poor, and neutral enterprise brands will certainly be produced in the future. Only in this way can we cover more target consumers.

the trend of chain operation

fourth, chain operation. Chain-like operation must be the channel that all large-scale enterprises must choose, but the understanding of chain will change. Don't think that chain is exactly the same store, size, decoration and service content. The future chain must be Transformers, with different combinations of consumer psychology around different consumption places in campus stores, community stores and commercial squares, but the core service value and brand value remain unchanged.

no kitchen trend

Fifth, the factory degree of large catering enterprises determines the scale, and the central kitchen is bound to be bigger and stronger. The standardization, process and standardization of the catering industry are getting higher and higher, and no kitchen will be common, and the dependence on famous teachers and chefs will be lower and lower.

Industry standardization trend

Sixth, learn from industrial enterprises, because factory copying can be mass-sold and standardized. It is not only the standardization of food products, but also the standardization, institutionalization and process of management. The standardized training and education of employees in the catering industry in the future is also essential. A bigger and stronger catering enterprise must be a factory and college enterprise.