How to design time-honored fonts? The logo of the old brand also needs to be designed. I don't know if you have known about the logo design of the old brand. The old logo pays attention to high-end, but also has characteristics and connotations. A good logo can let people know where its value lies. Coca-Cola brands are generally first-class, with good fonts, characters and colors in the middle. Let's have a brief look. 1, design principles and skills of time-honored logo 1, the principle of simplicity is simple and easy to understand. As the name implies, people look at an excellent logo not only for its beauty, but for whether it is different. In design, ambiguity should be avoided so that people can understand the information conveyed by the signs. 2. The principle of accuracy is very important to bid according to the international and domestic markets, and the standard sequence itself also requires bidding. Signs should convey the idea of the enterprise to the outside world. Therefore, it is very necessary to accurately express the concept of the enterprise and apply it to the design.