All walks of life have different characteristics and consumers, and prime location is not the only choice. Some shops are not as good as those in relatively remote specific areas when they are opened in downtown areas, especially when choosing retail stores, which are not just downtown areas and business districts, but the principle of "enough is enough". Below, we will teach you how to look at shop feng shui and the seven points of choosing shop feng shui, hoping to help you.

Site selection of all kinds of shops: based on the principle of "suitable for good"

Different types of goods sold in the store have different requirements for store location. A basic starting point of consideration is convenience. Broadly speaking, it is necessary to open stores in the daily life of consumers, such as places close to residential areas, on the way to work or school, near parking lots, near offices or schools, and so on. Moreover, when deciding the location of the store, we should pay attention to avoiding the following locations, namely, places with narrow roads, places with small parking lots, places with narrow population and places with too narrow buildings. At the same time, it should be noted that not all shops in downtown areas have good turnover, but they should be determined according to the nature of the shops, that is, how to get close to their own customer base.

Some shops are required to be opened in places with large traffic, such as clothing stores and small supermarkets; Like sex health care products stores and service centers for the elderly, they are adapted to open in remote and quiet places; Another example is a small shop selling oil, salt, sauce and vinegar. Opening a shop in a residential area is definitely better than downtown. And stationery stores, for example, are obviously not as ideal as cultural and educational areas in prime locations.

Analyze the locations of various types of stores:

Location of grocery store

Generally, the customers of grocery stores are housewives who live nearby, so the choice of store location is also influenced by the behavior pattern and scope of housewives. Most housewives don't go too far from home during the purchase process, because the purchase frequency of various daily necessities is not the same. For example, the frequency of catering is relatively high, so the market price difference is not very big. In addition, the average housewife has a psychological tendency to buy at a fixed point, such as milk, bread and other daily commodities. After they decide to buy from a store on the first day, she won't change easily in future purchases, so it's best for the daily necessities store to be close to the living area.

Location of durable goods store

Generally speaking, the price of durable goods is higher than that of daily necessities, and the frequency of customers' purchase is relatively low. In the process of buying, people always spare no effort and spend time in order to buy satisfactory goods, so their business circle is naturally much larger. When opening a shop, it is very important to choose a place with convenient transportation and strong business atmosphere. The buying circle of durable goods will be different because of the disparity in prices and the different nature of goods. This difference can sometimes be great, but when opening a store, it is usually better to consider the range of one-hour traffic.

Seven points of feng shui in store location;

1. Shops should be located in places where people gather.

Such as theaters, cinemas, parks and other entertainment places, or near large factories and institutions, on the one hand, it can attract pedestrians, on the other hand, it is easier for customers to remember the location of shops, and it is easier for customers who have been to publicize and introduce them to others and guide others to patronize. In addition, the development of business circle, the expansion of residential area and the construction of municipal planning will bring more customers to the store and make it more potential for development in business.

2. It is best to choose an area with convenient transportation.

Ideally, shops or commercial streets should have transportation facilities to accommodate all kinds of tourists, that is, there are rail transit, bus stops and parking lots around the shops. Open a shop near the station, or open a shop on the street 20 minutes' walk from customers. Observe the pedestrian flow on both sides of the road and choose the side with more pedestrians, which is more conducive to business.

3. Choose the side with fewer crosswalks or obstacles.

Many times, pedestrians notice your shop and give up because they want to cross the road, or pedestrians concentrate on avoiding cars or other pedestrians in order to cross the road and ignore the shops on the side.

4. Select the address according to the business content.

Different types of goods sold in the store have different requirements for store location. Some shops are required to be opened in places with large traffic, such as clothing stores and small supermarkets, but not all shops are suitable to be opened in crowded places, such as health care stores and service centers for the elderly, and are suitable to be opened in remote and quiet places. Recently, community stores that have attracted much attention are more suitable for opening such stores.

5. learn to be extravagant.

That is to say, open the store near a well-known chain store or brand store, and even open it next to it if possible. For example, if you want to open a restaurant, you should open a shop around McDonald's and KFC. Because these well-known foreign fast foods have done a lot of detailed market research before choosing a store location, opening a store next to it can not only save time and energy in inspecting the venue, but also "pick up" some customers by virtue of its brand effect.

6. Choose lots that spontaneously form a certain market.

In the long-term operation, a market in a street will spontaneously form a "centralized market" for selling certain kinds of goods. Facts have proved that for those shops dealing in durable goods, if they can concentrate on a certain location or block, they will be more attractive to customers. Because when people think of shopping, they will naturally think of this place.

7. If the store is located on the street in the city center.

It is best to sit on the street facing south from east to west; It is best to sit west to east in the north-south street, and make the shop in the northwest corner of the intersection as much as possible. In addition, the fork in the road is also a good place to open a shop; It is not advisable to open a shop on the slope; The height between the sidewalk and the workshop floor should not be too wide. This is commonly known as "Jinjiao Silver-edged Grass Belly".

Bian Xiao concluded: investment shops need to make technical analysis of the investment objects, and they can neither follow their feelings nor play "short and fast" excessively, because investment in shops is a long-term real estate investment activity and must be handled in accordance with investment laws; The general law of investment is: the longer the investment cycle, the greater the risk; Therefore, the final decision of investors should stand the test of time. The above points are only some of the contents that need to be paid attention to when choosing a location for chain stores. The location will directly affect the future operation of the store. In other words, if you choose the right place to open a shop, you will win half the success.