1, vanity
People care about fame and identity, pursue superiority, and spend only to show off and compare. Steve Jobs, the father of Apple, knew the essence of human nature. The public needs not only entertainment, but also fashion and luxury. Positioning the iPhone as a high-end product, for many people, the iPhone is a luxury, but this luxury brand has a great network effect, and the brand value will also increase. Buying an Apple mobile phone can satisfy people's vanity.
2. Greed
I believe that everyone has fallen into the trap in the discounts and free trial activities of various businesses. Under the temptation of clearance, big sale and low price discount, it is inevitable that blood will surge and unnecessary extra, excessive or advanced consumption will be made. E-commerce needs to reserve more than 40% price space for promotion, just to satisfy customers' psychology.
Step 3 worry
"Making anxiety" is a very common means in marketing, which uses customers' fear and anxiety about the consequences to achieve the purpose of quick transaction. People are always worried about the quality of products and other people's opinions, and marketing itself is to solve consumers' worries, give consumers a sense of security and make consumers worry more.
Step 4 be afraid
Fear and fear are the greatest weaknesses of human nature. Threatening marketing is invincible because it makes full use of the psychological weakness of consumers' fear. In some natural and man-made disasters, people are powerless. Insurance companies often take advantage of this psychological weakness, fear of death and anxiety about accidents. Preparing for a rainy day is their most frequent action, and making good use of this can quickly reach cooperation.
Step 5 find out
Hunger marketing is aimed at this kind of psychology and appeals to its own interests. Merchants deliberately reduce the supply, in order to adjust the relationship between supply and demand, create an "illusion" that supply is in short supply, maintain a high selling price and profit rate of goods, or just to attract attention and increase popularity. Xiaomi has done hunger marketing to the extreme, including catering businesses in many online celebrities recently. In fact, many of them have learned from it. The long queue at the door, the hard-to-find seats, and the strong visual impact evoke our desire to spy in minutes.
Step 6 feel inferior
Everyone has different degrees of inferiority, because we all want to improve our environment. Starting from knowing how to focus marketing skills on human inferiority complex, all peripheral products related to both sexes are half successful, which is why the magic of "A cup instantly becomes a C cup" always sells well, and condoms that "let you stick to it for another 4 minutes" have long been regarded as success stories.
Step 7 be consistent
Conformity psychology, like comparison, is the most common psychological behavior in society. Conformity psychology is a kind of psychological or behavioral process that is influenced by the behavior of others, thus making the same or similar behavior with others. Le Pen put forward in Mob that "groups are blind followers". In the group, the individual's intelligence and personality are weakened, and the group often shows impulsiveness, impatience, no long-term plan, exaggerated and simple emotions, credulity and easy to be hinted.