there are many kinds of new media operation thinking, including one kind of content thinking, one kind of marketing thinking, one kind of marketing thinking and one kind of simple thinking.

content thinking: whatever we do, such as writing product copy, we should not start from my point of view or the company's point of view, but stand on the needs of users. What do users need?

marketing thinking: marketing is fluid, and users at different stages need to push different contents. Because users need to go through a process of (sales funnel)

simple thinking from knowing a brand to finally paying for it: the simpler the things we provide to users, the better, the easier the simpler things are to spread, the harder it is to do, and the focus and strength can make the ultimate. For example, the content of the circle of friends is very simple and clear at a glance. If the long speech looks complicated, I don't want to read it.

Social thinking: Social media is to reshape the communication between enterprises and users. For example, if you write an article on which platform, users will give you comments or messages, and pay attention and reply in time.