Beijing China Central Place anchor store SKP's *** welcomed 15 million customer traffic, sales of 17.7 billion yuan, achieving 15% growth, single-store sales, sales output per square meter are the world's first. Not only for ten consecutive years in China? King of Stores? for ten consecutive years in China, and for the first time surpassed Harrods in the UK to become the world's "King of Stores". King of Stores. Behind this achievement, not only because of high-end brands, but also because of the unified temperament of the? Ecosystem China Central Place consists of three six-star super A-grade office buildings, two five-star hotels, as well as high-end shopping malls, shopping centers and international apartments.
It was also noted that SKP Xi'an also enjoyed euphoric growth, which was as high as 36 percent year-on-year for the current year. Affected by the global epidemic, luxury goods sales in overseas markets experienced a serious decline in 2020, with China becoming the only country with positive growth, thus confirming the dominant position of Chinese consumers in the global luxury market. Coupled with international travel restrictions, outbound spending is beginning to return to the country. Bain, the world's leading strategy consulting firm, released a study on China's luxury market, showing that while the global luxury market will shrink by 23 percent this year, luxury spending within China will buck the trend by 48 percent to reach 346 billion yuan.
The report predicts that China is expected to become the world's largest luxury market by 2025. In fact, over the past year, China's luxury consumption has bucked the trend, with queues at luxury counters across the country becoming normalized, further boosting the performance of upscale malls including SKP, Deji Plaza, Taikoo Li, Shenzhen Vientiane and Hangzhou Mansion.
Beijing SKP-S, the SKP South Pavilion project located at the southeast corner of Dawangqiao on Beijing's Jianguo Road, gave us a textbook? immersive business? The answer is immersive commerce.
Address: 87 Jianguo Road, Chaoyang District
Space: 180,000 square meters
Per capita consumption: 8,568 yuan
Number of stores: 548
Beijing SKP was formerly known as the Beijing Shin Kong Place Shopping Center. It is not only the mall with the highest consumption in Beijing, but also the mall with the highest sales in the country, realizing the highest sales per square meter in the world and the most in Beijing? Trench? s mall deservedly.
How trenchant is SKP? A simple introduction, Beijing SKP is located in the Chaoyang District, Dawanglu business circle, Chang'an Street East Extension, adjacent to the CBD, it is currently China's top high-end department stores. B station UP owner " Ultimate Xiaoteng " had come to Beijing SKP parking lot on a non-saturday day, he found: three levels of parking lot is basically full, Beijing A license plate more, Elfa more, Mercedes-Benz more, big G is also more, and Elfa are equipped with drivers. Rolls Royce queuing in Beijing SKP is not a story. Last year SKP store celebration had caused a social media frenzy, a single day single store 1.01 billion digital myth, shopping malls before the opening of a long line, the door will open a hundred meters sprint, buy tens of thousands of packages like to buy cabbage, there is no intermission, only to buy buy buy buy.
Beijing SKP, which opened in April 2007, has maintained a 30% increase in annual sales for four consecutive years since its opening
In 2011, it pulled down the " China Department Store King" Hangzhou Mansion with $6.5 billion in sales to become the "new king of the store".
Beijing SKP sales reached 12.5 billion yuan in 2017, ranking second in the world in the same industry, only behind Harrods, a veteran department store in London.
In 2018, Beijing SKP sales reached 13.5 billion yuan, 3.5 billion more than the second-place Nanjing Deji Plaza.
In 2019, Beijing SKP's sales reached 15.3 billion yuan, with second and third-place finishers Nanjing Deji Plaza at 12.24 billion yuan and Hangzhou Tower at 10.5 billion yuan.? For ten consecutive years, Beijing SKP's " King of Stores" status is unshakeable.
SKP-S is a flagship project jointly created by SKP and GENTLE MONSTER, in which GENTLE MONSTER dominates the design, and is based on the concept of "digital-analog future". The theme of SKP-S is "Digital - Analog Future", which tells a story about the future of the world. The theme of the project is "digital-analog future", which tells a story about? The theme of the project is "Digital-Analog Future", which tells a complete story about "Immigration to Mars". The theme of the project is "Digital-Analog Future", which tells the full story of what it will be like to migrate to Mars in 100 years. As you enter through the main entrance on the first floor, you are introduced to the immersive experience that SKP-S offers. Of course, the ? King?SKP is not likely to play a simple child's game of simulating what Mars or outer space looks like, but rather a step-by-step approach through conceptualization to give an ultra-futuristic sense of immersion. In the floor profile, the four levels of the retail space are themed as follows:
1F?TERRA
Art serves as the main attraction of SKP-S, with the first installment of the creation being the SKP X GENTLE MONSTER collaboration that we are now seeing, "Future Farm". In addition to the SKP-S Art Experimentation Space, in the middle of the ground floor, Italian artists are presenting "Future Farm" in collaboration with GENTLE MONSTER. s Art Experiment Space, in the middle of the first floor, Italian artist Quajura's "Sculpture Factory: Hercules Battles the Centaur Nessus" robotic sculpture installation is located here. As an? Immersive Commerce? s key component, the integration of brands and programs is crucial. In SKP-S, what is exciting enough for every retailer is that brands are almost always given exclusivity in their store fittings, and the merchandise level is also mostly characterized by? Exclusive? presentation.
2F EXPLORER
On the second floor, the first thing that catches your eye is Chinese artist Xu Zhen's "Immortality" series. It's a reflection of the fusion and collision of Chinese and Western cultures. On the other side is the interactive installation "Penguin Magic Mirror" by Jerusalem-based artist Daniel Rozin, who stood in front of the body-capture device and stretched his body to make a penguin start to rotate? By stretching your body, a penguin will start to rotate and reflect the penguin. out the corresponding action outline of your performance. Brand in the second floor to streetwear and niche designer brands mainly. STONE ISLAND, MCM, THOM BROWNE, Acne Studios, CANADA GOOSE and other brands have opened a new image stores.
3F?DISCOVERY
The third floor is occupied by SKP SELECT, which is why the brands on this floor are more integrated with the environment. Walking along the SKP SELECT, you reach the time tunnel, which is also a place where mankind travels from land to Mars. This is also the time tunnel where mankind traveled from land to Mars. The process of traveling from land to Mars. During the photo shoot, the child kept saying that he was in a space capsule, which is perhaps the continuation of the brand's culture in the next generation. Further on, you'll find NUDAKE, GENTLE MONSTER's world's first creative fantasy-themed cafe.
B1F?ENDEAVOUR
ENDEAVOUR literally means the end of the journey. That's why this floor is known as the "ENDEAVOUR" floor. The restaurant is a great place to rest and refresh yourself. There are a lot of food and beverage brands on this floor.