Nie Yunchen, 199 1, a native of Dexing City, Jiangxi Province. Graduated from Guangdong Vocational College of Science and Technology, the founder of Xicha. He is currently the chairman of China Shenzhen Meixixi Catering Management Co., Ltd., the general manager of Shenzhen Xicha Investment Co., Ltd. and the chairman of Shenzhen Xicha Enterprise Management Co., Ltd..

20 10, after graduating from college, I started selling smart phones, then switched to opening a shop to make tea, and set up branches in Guangzhou, Shenzhen and Shanghai in five years. Finally, Xicha was established on 20 16. Nie Yunchen was selected as one of 20 19 Forbes Asia's "30 elites under 30". Ranked 42nd in the "2020 Hurun 80 Self-made Rich List".

Xicha social welfare

From July 2065438 to July 2009, Xicha launched an industrial poverty alleviation project in Redmi, Honghe, Yunnan. In this project, Xicha will donate money to China Foundation for Poverty Alleviation for industrial support within two years. At the same time, we will purchase local Redmi through responsible consumption, develop two love Redmi bags, connect the market, and advocate consumers to support sustainable hematopoietic industrial poverty alleviation projects.

From June 20438 to October 25, 2020/KLOC-0, Xicha donated money to the China Red Cross Foundation to support the prevention and control work in novel coronavirus.

On July 2, 2002 1 July 21day, Xicha announced that it had donated money to Zhengzhou Charity Federation for flood control and disaster relief, and was also urgently mobilizing resources to start material donation.

On July 24th, 20021year, Xicha once again donated money to Henan Charity Federation for flood control and disaster relief. On September 8th, 2022, Weibo, the official of Xicha, announced that he would make a love donation to Sichuan Charity Federation.