The mode of cinema plus Internet cafes has been welcomed by some citizens.

Most Internet cafes earn 81% of their income from Internet surfing fees, but now there are Internet cafes that rely on movies and KTV to make money.

This provides a new way to earn money for the traditional mode of adding cinemas to Internet cafes, and the problem of "allowing minors to enter" criticized by traditional Internet cafes can also be solved.

Traditional Internet Cafes Dilemma

Computers are gradually popularized, and there are fewer and fewer customers in Internet cafes

"The main source of our income is Internet access fees, accounting for 81% of our operating income, followed by game cards, catering and sales of small commodities." Yesterday, the owner of an Internet cafe surnamed Yao on Fengshou Road said, "Internet cafes can only increase their income if they strive for more customers and improve their chances of going online."

As a result, Internet cafes are open to all, including minors.

However, with the popularity of computers in families and units, the number of people who come to Internet cafes to surf the Internet is gradually shrinking.

"The cake is getting smaller and smaller, but more and more people cut it." Boss Yao said, "Everyone provides similar services, so price war has become a common means."

Although most Internet cafes mainly come from Internet access fees, at present, the average Internet access fees in domestic first-class cities are around 4 yuan per hour, while those in second-and third-class cities are around 3 yuan, and the average Internet access fees in a large number of fourth-and fifth-class cities are less than those in 2 yuan. Even in many provincial-level cities, Internet access costs are only from 2 yuan to 3 yuan.

In the four Internet cafes on Fengshou Road, the Internet access fee for ordinary computers is 2 yuan, and one of them has been advertising 1 yuan/hour for a long time.

the average charge standard of Mr. Yao's Internet cafe is 2 yuan/hour, and each computer spends 9 hours on the computer every day. Excluding electricity, broadband, labor and rent, the average gross profit of each computer is about 3 yuan. After deducting the depreciation expense of 2211 yuan, each computer has created an average annual net profit of 326 yuan for Internet cafes in three years.

"Internet cafes must be transformed and must find other profit models." Boss Yao said.

New Internet Cafe, ingenious plan

Internet Cafe+movie room =21 yuan/hour

Mr. Shi, who has been operating an Internet Cafe since 2112, gave up his Internet Cafe in Xi 'an and now works as a marketing manager in a large entertainment Internet Cafe.

"It was ok at first, but now the investment is getting bigger and bigger, so I just came here."

The Internet cafe where he works is in the original Henan cinema, and it started trial operation in May this year. The publicity hasn't started yet, and even the front door is being renovated, but the chances of going online are already high.

"I prefer his private Korean cinema room here." Miss Li, who came here with a membership card to open a cinema private room, said.

The cinema private room she refers to is about 31 square meters, with two 22-inch LCD screens and a wide LCD screen for movies. Both computers can surf the Internet, chat, order movies at will and play them through the movie screen. The price is 21 yuan per hour.

"Think about it, it's very affordable. Now, to watch a movie, one needs 41 yuan money. No matter how many people are invited to watch it together, it's still 41 yuan, and you can order it at will, chat online or have a private room. There is also a computer at home, but it is always better to come here to pack a private room and play with friends. "

In addition to this kind of cinema private room, there are also a couple's box, an online western-style coffee shop, a video game city, a special competitive stage, and an oversized KTV private room, in which a complete bathroom has been moved in addition to a computer, a song ordering system and a mahjong table.

can this still be called an "internet cafe"?

New Internet Cafe Positioning

Transforming into a comprehensive leisure and entertainment place

"From the beginning, I didn't position it as an Internet Cafe, but I called it a comprehensive leisure and entertainment place." Lou Baomin, chairman of this Internet cafe, said.

"The living space of Internet cafes will become smaller and smaller just by the cost of surfing the Internet." Lou Baomin is not only the chairman of this Internet cafe, but also the president of Zhengzhou Internet Cafe Association. "Now one-third of the Internet cafes in Zhengzhou are profitable, one-third are guaranteed, and one-third are losing money. I think what I am doing now is a revolution in Internet cafes, and it is definitely necessary to differentiate operations. "

Many people are worried that with the rapid popularization of computers, is there any room for Internet cafes to survive?

"We can cook at home, but why do we still eat in restaurants?" Lou Baomin said, "As long as value-added services are added, Internet cafes will have more profit space."

For example, the combination of Internet cafe industry and other industries can be manifested in providing special foods, Internet cafe advertising platforms, such as wall advertisements, computer built-in advertisements, healthy and educational games, online education and training, VOD broadband video on demand, large-scale online cultural activities, all kinds of joint-store networking cluster activities, membership-based marketing activities, as well as e-commerce, advertising management and community services.

New Internet Cafe, predecessor

Rented the old Henan Cinema as an Internet Cafe

"It turned out that this was the Henan Cinema, so I rented it to run an Internet Cafe." Yan Baomin said.

"This kind of network cinema provides us with a way of thinking." A person in charge of a cinema on Minzhu Road said, "At present, the attendance rate of cinemas is very low, and venues are often rented to new product promotion conferences, exhibitions, etc., which weakens their brand image and creates a vicious circle."

The person in charge said that at present, except Oscar, other cinemas in Zhengzhou market are basically on the verge of food and clothing. "If you can't be as big and strong as Oscar, you will have to make ends meet."

However, the person in charge thinks that these cinemas were originally state-owned and occupied a relatively good geographical position. It may also be a useful attempt to rent the venue to an Internet cafe and make it into an Internet cafe cinema line, taking a miniaturized and humanized route.

"But at present, there is a defect that the network cinema is always slower than the cinema cinema cinema." Lou Baomin said, "Due to technical reasons, movies on the online cinema are always about half a month slower than those in the cinema. People who like to sneak a sneak peek will still go to the cinema, and the audio-visual equipment in the current movie room is slightly worse than that in the cinema."

Industry insiders analyze

Changing the profit structure to wash away the negative impact of Internet cafes

Some insiders believe that if there is not enough value-added space, there will be no industrial capital intervention; Without the entry of industrial capital, there can be no qualitative change and quantitative change in the development and promotion of the industry. Therefore, the current domestic Internet cafe business model must be innovated, and the innovation of profit model will inevitably accelerate the reshuffle and development of the Internet cafe industry.

Lou Baomin believes that the biggest crux of the negative effects of Internet cafes lies in the presence of minors. The reason why there are minors is that the main income of many internet cafes now comes from internet access fees, and minors are a considerable part of consumer groups. After weighing the risk of being checked and the risk of making ends meet, internet cafes will inevitably allow minors to enter.

if internet cafes mainly rely on value-added services to make money, such as drinks, movies, KTV, etc., the main consumer groups are office workers, white-collar workers and other groups with higher incomes. After weighing the risks of the two, they will naturally avoid minors. So the key is to change the profit structure of the current Internet cafe industry.