1. Content operation: by publishing content of various categories such as food, life, travel, home, car, etc., attracting users to participate in the interaction, such as commenting, sharing, posting original, etc., so as to increase the store exposure and user conversion rate.
2. Regular update: Keep the store dynamic update, increase user attention, you can take the regular release of store activities, update the store photos, push the store news and so on.
3. Maintenance evaluation: For the evaluation in the store, feedback and communication should be timely, positive evaluation should be fully utilized, for example, put into a conspicuous position, and negative evaluation should be resolved positively to avoid the recurrence of similar problems.
4. Interaction: Actively participate in the discussion of topics in the Dianping community, and interact with other merchants to enhance store exposure and increase user attention.
5. Precise promotion: Through the placement of advertisements, precise positioning of the target users, to improve the exposure of the store.
6. Utilize preferential activities: such as discounts, full reductions, package deals and other activities to attract users to place orders.
7. Establish a membership system: establish a membership system, launch preferential activities for members to improve user stickiness.
8. data analysis: regular analysis of operational data, to understand the performance of the store, to find out the problems and optimize the strategy.
The above strategies need to be operated in conjunction with the actual situation, and require a certain amount of time and energy investment. At the same time, we also need to pay attention to comply with the provisions of the public review and related regulations and policies to maintain the legitimacy and integrity of the store.