The catering market in China occupied by catering industry is very macro! So whether we can make a profit in this industry, it is very important to choose a good restaurant and master some management skills. First of all, we should choose a restaurant in franchise chain, and do a good job in investigation and evaluation: 1. Examine the franchisor's franchise qualification of the restaurant in franchise chain. Article 17 of the Trial Measures for the Administration of Commercial Franchise issued by the Ministry of Internal Trade of the State stipulates: "Franchisees should submit the materials listed in Article 12 of these Provisions to the China Chain Store & Franchise Association for the record when conducting business activities." Therefore, investors should ask for and review the filing materials from the catering chain franchisees to determine their legitimacy. 2. Accurately evaluate the brand awareness of the franchisees of franchise chain restaurants. Nowadays, the competition of catering enterprises is no longer directly expressed by the competition between products, but in the form of brand competition. In other words, when a consumer decides to eat, he often has to decide which hotel or restaurant to eat before deciding what to eat; Even if he decides what to eat first, he must decide where to eat. Therefore, it is a necessary condition for the success of starting a business to choose a restaurant chain franchisor with good reputation and excellent corporate brand image. A restaurant chain franchisee with good reputation and excellent brand image should have the following four basic characteristics: prominent flavor characteristics and high technical content; Large radiation space and high social reputation; Long communication history and more cultural connotations; Better economic benefits. 3. Investigating the development history and stages of franchisees in catering franchise chain. At present, the average life cycle of catering enterprises in China is 2.5~3 years, in which the payback period of investment is 8~18 months, the growth period is 18~28 months, and the establishment and improvement of franchise chain system takes 24 months. Obviously, choosing a franchisor of a restaurant chain with a long history can make people feel relieved. But this is not an absolute reference standard, because there are some emerging businesses with great development potential. According to the relevant information in recent years, the development stage of catering chain franchisees can also be reflected by the number of franchisees. Generally, the number of franchisees in the exploration stage is 1~11; The growth stage is 11~41, during which the risks are the greatest; The initial mature stage is 41~111; At the stage of complete maturity, there are more than 111. The more mature the restaurant chain franchisees are, the less risk investors will take. Steps to open a restaurant in franchise chain: The first step to open a restaurant in franchise chain: Positioning He Sheng, who worked in many western restaurants in the United States in the early years, thinks that there will be food demand where there are people, and no location is absolutely good or bad. The key is to see if there are people coming. And this, positioning is the key to site selection. He thinks: Don't be greedy to cook all the dishes in the world, know what you want, what your customers want, how much money you have in your pocket, and where does your core competitiveness come from? This is the premise of positioning. If you don't understand what you want and blindly "follow the trend", your natural chances of winning are not much. The second step of opening a restaurant in franchise chain: If you decide to operate one of the routes of home cooking, business banquet, fast food, western food, etc., at this time, in the site selection, in addition to considering the stability and maturity of the business circle, the flow of people, the flow of cars, the calculation of the route of people's activities, He Sheng introduced: According to the different positioning, some specific details should also be fully considered.