1. What are the contents of enterprise VI design?
Strictly speaking, a complete VI design is not a designer's whimsy, nor is it a simple design of logo, color, font and materials commonly used by enterprises. It is the "soul" of enterprises. Therefore, VI design is to transform abstract concepts such as corporate vision, culture, positioning, service and advertising language into clear and independent visual expression by excavating the soul characteristics of enterprises, and then form a general sense of cognition through the operation of enterprises.
It is generally believed that the design of enterprise VI takes logo, standard text and standard color as the core, and also includes brand concept, brand name, brand logo, brand system application and so on.
Second, what are the misunderstandings about enterprise VI?
Many enterprises and brands lack a comprehensive understanding and cognition of VI design, and often feel that "as long as there is a LOGO, there is no need for a whole set of VI design", "VI is only for big brands, and our enterprise is not large enough to need VI design" and so on. However, in the face of the fierce market environment, if an enterprise does not have its own VI, it means that its image will disappear in the eyes of users, and it is impossible to establish a strong brand awareness.
Third, how important is enterprise VI?
You must not underestimate the role of a set of enterprise VI. As a corporate image, visual recognition is the fastest way to establish brand awareness and shape brand image.
A good advertising language VI is a symbol design that is convenient for users to identify enterprises and their products, and it is an important part of corporate image.
In today's era of information explosion and media flooding, the complexity of communication channels leads users to be at a loss when facing complicated information. At this time, if the enterprise can have a unified VI design communication, it means that it has the identification of personality and identity, can establish the overall image of the enterprise, clearly distinguish the enterprise from other enterprises, and stand out from the competition of peers. Internally, it can also improve employees' sense of identity and belonging to the enterprise and enhance the cohesion of the enterprise. Therefore, enterprise VI design is very necessary.
The key to marketing is to grasp the minds of users. A set of excellent VI design can help enterprises continuously strengthen the cognition of the audience, thus gaining recognition, enhancing brand reputation and consumer loyalty to the brand.
Answer at 2021-11-24.
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Why do enterprises want VI? What is enterprise VI?
It is the result of visualizing the internal temperament and market positioning of the enterprise under the guidance of business philosophy and through graphic design. It is the most direct and commonly used information platform for enterprises as independent legal persons to distinguish, contact and communicate with the surrounding economic and social environment, and to operate and survive. In today's brand marketing, there is no VI, which means that for a modern enterprise, its image will be submerged in the sea of business, making people confused; It means that it is a soulless money-making machine; It means that its products and services have no personality and consumers have no attachment to them; It means that the team collapses and morale is low. Enterprise VI system is based on the enterprise's mental identity, which can interpret the enterprise's business philosophy, business policy, enterprise mission, enterprise values, enterprise philosophy, enterprise culture, business mechanism, enterprise characteristics and future development direction into visual symbols or symbol systems. That is, through the static, concrete and visual communication system, it is conveyed in an organized, planned, correct, accurate and fast way, and runs through the business behavior of the enterprise, so that the subjective contents such as the spirit, ideas, business policies and business strategies of the enterprise can be shaped through visual communication, and applied to all aspects of the enterprise behavior in a unified and controllable way to achieve the purpose of establishing the corporate image. At the same time, the public can see the information of the enterprise at a glance, generate a sense of identity, and then achieve the purpose of enterprise identity. Can make your enterprise and products gain strong competitiveness in the increasingly homogeneous market. Three. VI: Entrepreneurs should know that a mature entrepreneur should clearly realize that VI design is by no means dispensable or just whitewashing and decorating the facade for enterprises; The significance of enterprise VI lies in transforming the enterprise concept in written form into a visual symbol system that is easy to be recognized, remembered and accepted by people. Just like the grammar and rhetoric rules in the text format system, the visual format system also has its own independent rules and norms. As an entrepreneur, you should clearly realize that this is the moment to determine the image positioning of your enterprise in the eyes of the market, society and the public, rather than an opportunity for you to show your personal artistic taste in front of your subordinates or decide the corporate image according to your personal likes and dislikes. For enterprises pursuing sustainable development, the establishment of a successful VI system is undoubtedly an important part of the intangible assets of enterprises, and it is not easy to change course.
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What is enterprise VI?
Let's talk about CIS again. Enterprise culture is the product of enterprise management thought in 1980s, and it is recognized as an effective mode of modern enterprise management. Cis is the abbreviation of English corporate identity system. It means "unified system of enterprises", "self-identification system of enterprises" and "enterprise identification system". Xiao Si theory constructs and develops the corporate image as a whole, and corporate identity system (Xiao Si) is basically composed of three parts: 1, mental recognition (mi)； for short); 2. Behavior identification (BI); 3. Corporate Visual Identification (vi). Rice is a spiritual concept of abstract thinking, and it is difficult to show its connotation and express its spiritual characteristics. Bi is a dynamic behavior form, and vi uses visual images to identify personality. Secondly, what is enterprise VI? The full name of enterprise VI is visual recognition. Is to transform the non-visual content of CI into static visual identification symbols. Visual recognition system is divided into two aspects: basic element system and application element system. The system of enterprise basic elements includes: enterprise name, enterprise logo, enterprise standard word, standard color, symbol pattern, group and application, enterprise slogan, etc. Correctly designing and implementing a scientific visual identification system is a shortcut to spread corporate ideas, establish corporate visibility and shape corporate image. Through VI design, enterprises can gain employees' sense of identity and belonging internally, strengthen enterprise cohesion externally, establish the overall image of enterprises, integrate resources, transmit enterprise information to the audience in a controllable way, and continuously strengthen the audience's cognition through visual symbols, thus gaining recognition.
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Vi design, annual design and logo are intangible assets of enterprises.
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