business plan of cake shop 1

1. Overview of cake shop

1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea", which is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

2. Our store is going to open in the community trade street. It is a mid-range cake shop in the initial stage, and it is going to gradually develop into a cake chain store like Anderson, Chaoyangfang and so on in the future.

3. Our store needs venture capital of 95,111 yuan.

2. Business objectives

1. Due to its geographical location in the trade street, there are relatively rich customers, but there are also many competitors. Especially, our store has just opened its business, and if we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in the trading street and recover the capital in 1 years. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and break through a world among many cake brands and become a famous brand in the cake market.

Third, market analysis

1. Customers: The target customers of our store are: general consumers who go shopping and entertainment in Trade Street, accounting for about 51%; Around the school students, shop staff, community residents, accounting for about 51%. The number of tourists is sufficient, and the consumption level is low.

2. Competitors: According to the survey results, there are many brand cake shops in China, and there are many chain cake shops in Fuzhou alone, such as Andersen, Chaoyangfang, Hongye and Anqier. So the competition is great.

Fourth, business plan

1. First, I went to several cake shops around to "spy on information" and find out the cost price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After raising all the opening funds, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the store, you should sneak over and discuss with the master in the store. Or hiring a pastry chef, it is very important to open a cake shop chef, so it should be carefully considered.

3. It is understood that a set of fixed consumption rates has been found: "Customers never have the cheapest price. You can reduce a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the highest quality cakes with the best materials can we attract customers and retain them."

4. The cake shop is mainly geared to the public, so the price is not too high, and it belongs to the middle and low price.

5. Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. The cake shop can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop to taste them slowly, which further strengthens the leisure function of the cake shop.

7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. In the variety of business, many shopkeepers have some innovative measures: for example, in the hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are popular with customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if the consumer is with someone else, and the waiter can call him (her) Mr. or Miss * in public, they will feel very respected.

9. Put some promotional materials and magazines on the table, which contain knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

11, no matter from the storefront decoration, the image of the clerk, or the cake making, we should give customers a healthy and hygienic feeling. Cake shops must strictly implement the national Food Hygiene Law, which is the foundation of their foothold.

11. The food industry has special job skills requirements: employees must hold "health certificates".

V. Financial estimation

Start-up assets: about 95,111 yuan

Equipment investment:

1. Rent: 5,111 yuan.

2. The facade decoration is about 21xx yuan (including storefront decoration and light boxes);

3. About 1,511 yuan will be invested in the shelves and selling tables;

4. Employees (2 employees) need 511 yuan for the same clothing

5. The largest investment in machinery and equipment: 81,111 yuan (including the complete set of utensils for making cakes). The first purchase: raw materials such as flour and cream, about 6,111 yuan.

monthly sales (even): 21,111 yuan. According to the evaluation of experts, the monthly sales of such a small cake shop can reach 21,111 yuan after it is on the right track.

monthly expenditure: 14133 yuan. Rent: The best location is in densely populated residential areas, community trade streets, and lots close to children (such as around kindergartens or playgrounds), about 5,111 yuan.

cost of goods: about 31%, about 5111 yuan. Staff salary: A small shop with a square meter needs 1 cake chefs and 1 waiters, and the salary is 21xx yuan.

Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 711 yuan: calculated in 5 years, monthly profit of 1,333 yuan: about 6,967 yuan. According to this estimation, the investment can be recovered in about one year. Cake Shop Business Plan 2

Project Description:

DIY Cake Shop This project is not a new thing. What I want to operate is a cake shop that provides raw materials, tools and venues and professionally guides customers to do DIY.

here, consumers (mainly students) can make DIY cakes by themselves, and they can make a hotel-class cake, a unique love cake, DIY cakes, chocolates, biscuits, jelly puddings, cookies, pies, egg tarts, puffs and so on without any foundation of West Point. But the main product is cake DIY, and at the same time, it is still necessary to sell finished products and customized products. Here, consumers can get together with friends, have fun with their parents, share in teams and learn individually. They can put aside all their troubles and relax into the infinite fun of DIY.

I named this store "Happy DIY Cake Shop". I hope every customer who comes here will have a good mood and make delicious cakes happily.

Reasons for choosing this project:

Nowadays, young people are very creative, and everyone is curious about new things. Moreover, most friends in the 81s and 91s now lack the ability to do things by themselves. We can provide a platform for everyone to do things, and also make everyone feel spiritually satisfied!

project location selection:

it is selected in densely populated areas, residential areas and prosperous commercial areas such as Haidian University in Beijing. Because there are many universities and residential business districts, which have a fixed customer base, college students and white-collar workers have high consumption power, love novelty and practicality, prefer small shops with their own characteristics, and love to compare and enjoy. Moreover, students and young customers have strong communication ability, and couples will prefer to patronize.

environmental analysis:

(1) analysis of external environment

1. The competition is not fierce and there is a big room for development.

2. Universities, business districts and other places have a fixed customer base, and their consumption power is relatively high.

3. The store is fresh and unique, and the price can be accepted by many trusted word-of-mouth. It is easy to attract consumers from all walks of life, facing a wide range of people, and is not greatly affected by the off-peak season.

(II) Analysis of internal environment

Provide warm environment, integrated atmosphere, complete equipment, safe and hygienic materials, professional teachers and guaranteed services.

project prospect analysis:

DIY cake shop is easy to attract consumers from all walks of life with its unique entrepreneurial style, fresh and unique taste and reliable price. "DIY cake shop" is a gold industry in the 21th century. In recent years, the west point industry has shown unprecedented popularity and development momentum in China, with broad development prospects and huge development space. With the improvement of people's living standard and consumption level, West Point is attracting more and more consumers with its unique charm. People who celebrate their birthdays with exquisite big cakes bring warm wishes and elegant taste.

From online surveys and field visits, it can be seen that there are no or few professional and comprehensive DIY dessert houses in the market at present, mostly because of single products and systematic services, but even so, their business is still very good. And at present, it is the development period of the market for college students and young people, the shopping habits of young people, and our excellent price and good quality are inevitable requirements. The market and consumption capacity around the school have been greatly improved, and the self-made consumption mode of mind is the new darling of the market.

project risk analysis and coping strategies:

(1) external risks:

1. the influence of the state on the production, sales, inspection and advertising policies of the food industry.

2. Existing competitors in the market, as well as those who have sneaked in, have to join, which makes the competition more intense.

3. The risk of being replaced by advanced technology of other cake shops due to low technology content.

4. Risks of raw material supply from upstream suppliers.

5. Bank loans or other financial risks.

(2) Internal risks:

1. The product production standards are not uniform and the equipment is not complete.

2. Uncertainty of market adaptability and adjustment ability.

3. The safety of cake raw materials and ingredients.

4. Whether the price and service can meet the development needs of the company.

5. Other issues in the company's business decision.

(3) Coping strategies:

1. Be familiar with the relevant laws and regulations of the food industry.

2. Strictly follow the company's product inspection procedures to ensure food quality and safety.

3. Recruit and train technicians who have the skills to make cakes and operate advanced equipment.

4. Be good at managing upstream suppliers to ensure the timely placement of raw material supply.

5. Establish a reasonable information feedback mechanism, keep abreast of the latest market trends, and make timely business strategies to adapt to market changes.

6. In a certain period of time, investigate the customer's reaction and improve the company's business in time.

marketing strategy:

(1) product strategy

provide comfortable venues and complete materials and equipment, with the guidance of special personnel, customers can choose different materials to make cakes according to their own needs, making cakes for their relatives, lovers, children, friends, themselves and themselves is extraordinary, showing their creative talents. Can also make chocolate, biscuits, jelly pudding, cookies, pies, egg tart puffs and so on. At the same time, we still have to sell finished products and fixed products. Customers can make unique cakes according to their tastes, needs and hobbies. We also run coffee and other drinks. If customers want to taste the freshly baked cake, they can stay in our cake shop for consumption. There are comfortable tables and chairs in our shop for customers to enjoy. Customers can also taste our coffee and other drinks while tasting the cake. Through the combination of cake and coffee, we can not only meet the taste needs of customers, but also taste our coffee and other drinks. Through the combination of cake and coffee, it can not only meet the taste needs of customers, but also improve their taste, thus attracting more consumers.

(II) Price strategy

Price is a sensitive factor in the economic environment. The influence of market price on competitiveness should not be underestimated. Customers have limited purchasing power and are very sensitive to price. Basically, the price must be acceptable to the public. If the price is to be adjusted, the quality of service must be improved at the same time as the price is raised. Customer's DIY cake will be priced within 61-211 yuan according to the size, and other DIY products will be priced appropriately. The price of finished products in the store is similar to that of other pastry shops.

The breakdown charging method is that the minimum charge for general cake basic materials is 51 yuan, and the price can be adjusted according to the size of the cake. Including the required materials, customer's own ingredients (weighing), self-processing, goods provide processing equipment, aprons and method guidance, packaging, our shop provides one-stop service. All the expenses have been included in the materials, but disposable hats and gloves and aprons are extra.

In special festivals such as Valentine's Day, Christmas Day and Qixi Festival, appropriate adjustments can be made according to the market environment, mainly to launch various activities to attract customers.

(3) Promotion strategy

The membership card system will be implemented, so that customers can become permanent members only by paying a certain amount, and they can enjoy discounts when spending in our store with the membership card, and they can also receive small gifts when launching activities in our store. Non-members will get exquisite small gifts when their one-time consumption reaches a certain amount.

(4) Advertising and publicity

1. Distribute leaflets near the school

2. Post posters

3. Contact TV stations to publicize DIY promotions

4. Cooperate with Guangshang Radio Station

(5) Distribution strategy

1. Telephone ordering. (mainly for white-collar workers with busy lives)

2. Order online. Our main target consumer group pursues and guides fashion, has a strong health concept, and the computer penetration rate reaches 99%. Online ordering is a convenient and fashionable way to sell. Customers can find relevant samples about our store by logging in to our website, and they can leave messages online. ) Cake Shop Business Plan 3

Dessert snacks have always been the favorite of female friends, so it should be a good choice if you can open a cake shop in a women's gathering area and also operate birthday cakes. As long as you make your own characteristics, you will be loved by the majority of friends. The following is a model essay on the cake shop business plan. Welcome to read!

first, an overview of the cake shop.

1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea", which is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

2. Our store is going to open in the community trade street. It is a mid-range cake shop in the initial stage, and it is going to gradually develop into a cake chain store like Anderson, Chaoyangfang and so on in the future.

3. Our store needs venture capital of 95,111 yuan.

second, business objectives.

because of its geographical location in the trade street, there are relatively rich customers, but there are also many competitors. In particular, our store has just opened, and if we want to open the market, we must work hard on service quality and product quality, and further expand the business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in the trading street and recover the capital in 1 years. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share.