One of the advantages of community group buying
The use of today's buy, tomorrow's delivery of the group buying method, to sell to determine the procurement, the precise realization of commodity fulfillment, and the use of the relationship between the neighborhood chain to maintain the credibility, thereby reducing the loss of; the platform is responsible for the B2B type of batch delivery, the fulfillment of a single order is responsible for by the head of the group to reduce the cost of fulfillment of the platform.
Second, the shortcomings of community group buying
The head of the group bears the dual responsibility of attracting traffic and fulfillment, compared to social e-commerce and other light mode, day after day fulfillment is too onerous for individuals, the attraction of the continuity of the weaker.
The head of the early new, certainly to sell promotional goods and send red packet subsidies; but the later still need to provide community services, in-depth service users, through customer relations into sales.
Note:
In general, the community group buying mode, for consumers, let consumers use the way the group, low price to buy goods; for business, better use of consumers for distribution to pull the new, to achieve the profitability of the enterprise.
But the community group buying model wants to develop for a long time, or to meet the community market demand more closely, do a good job of operation.