What are the advantages of enterprises and businesses doing WeChat applets? What is the WeChat applet?
Simply put, it is the effect and function that only the original ecological APP can achieve. For example, some cool pages and transitions, some functions that can directly interact with mobile phone hardware, such as recording, shooting video, calling mobile phone gravity sensing, GPS and so on.
This was unimaginable in previous web development. There is too much room for imagination here.
Imagine that with the WeChat applet, you can develop a drip taxi function. With GPS, you can know where the drivers and passengers are. This program can arrange drivers for nearby passengers. After completing the transaction, use the WeChat support interface to complete the payment.
Of course, it is not difficult to simply realize the function, how to do the details and user experience well, and how to win in the fierce market competition. This is much more complicated than the technical implementation itself. But at least the WeChat applet gave us this expectation.
For example, using the gravity sensing module of mobile phone, you can use HTML5 to develop some interesting games, such as racing, playing ball and so on.
At the launch conference of WeChat applet, Zhang Xiaolong, founder of WeChat, said that we don't want to be a distribution platform for applications, but we want to provide better technology to those excellent official WeChat accounts in WeChat, so that they can provide better and better services to their fans.
But then again, if the WeChat applet is successful, WeChat itself is a super APP platform and an application distribution platform.
Obviously, many APP technology development companies are in big trouble. If they can't develop an APP, they will ask for hundreds of thousands, and the lion will open his mouth. Of course, they may also transform into WeChat applet development overnight. This difficulty hardly exists.
Moreover, the development demand of WeChat applets is far greater than that of native apps.
Another big impact is those traditional website technology companies. In fact, Lao Lu has been engaged in this business for more than two years. Moreover, in the last year or two, customers' demands are also moving closer to the secondary development of mobile terminals, such as WeChat official account.
The launch of this WeChat applet should stimulate customers' enthusiasm for developing WeChat WeChat official account.
Therefore, in the long run, whether it is an APP or a website technology company, the advantages outweigh the disadvantages. Because WeChat applets have advantages over websites and apps in many ways.
What are the advantages of WeChat applet?
The website here refers to the traditional website opened on the computer. As we all know, as early as three or five years ago, users on the mobile side surpassed those on the computer side. However, due to some inertia, technology developers did not recover until this year or two and began to pay attention to the mobile side.
Traditional websites viewed on computers are naturally inconvenient to view on mobile phones. Moreover, mobile phone users don't spend much time on mobile phone pages. They spend a lot of time on applications. But we all know that the screen of mobile phone is limited. I can't install an APP with one application and one requirement.
So, either install the most urgently needed and commonly used app, watch the news, install a headline today, Netease news or something. Those that are not urgent and not commonly used, let the super APP replace it. For example, read gossip, learn industry knowledge, and subscribe to some official WeChat accounts.
At present, APP is better than mobile web pages, and mobile web pages are better than computer web pages. The mobile web page looks ok on the computer, but we need to enter the URL domain name, which is easy to operate on the computer, but it's crazy on the mobile phone.
Although the APP is outstanding in experience, it needs to be installed, consumes traffic, and occupies limited mobile phone desktop space. This troublesome program even exceeds the advantages of the APP itself.
That's it, you naturally know the WeChat applet.
1, don't pack it, just use it, and then leave. Save traffic, save installation time and not occupy the desktop;
2. Although the experience is not completely comparable to the native APP, the comprehensive consideration is still better;
3. For small program owners, the development cost is lower, and more financial resources, manpower and energy can be invested in how to operate the products well and do the content itself well;
4. For users, compared with various apps, the UI and operation process of WeChat applet will be more unified. This will also reduce the difficulty of users;
5. For small program owners, it is easier, simpler and more cost-effective to promote than native apps.
What are the design forms of micro-official website made by the official account of enterprise WeChat now? What are the advantages of micro-official website? There are two modes:
One is a mall with fixed templates, all modules are fixed, as long as the content is perfect;
The other is a mall that can customize modules, that is, what kind of interface you want, you can conceive the framework yourself and then fill in the content.
Nanning wetoop, there are examples.
What are the functions and advantages of WeChat applet, but it is better after comprehensive consideration. With WeChat applets and the like, they can have more financial and human resources.
1。 This will also reduce the difficulty of users;
5. For small program owners;
3, some cool pages and transitions, some functions that can directly interact with mobile phone hardware, are easier and simpler to promote than native apps. Simply put, it is the effect and function that only the original ecological app can achieve, such as GPS.
Imagine that the development cost is lower for the owner of the applet. For example.
That's it, you naturally know the WeChat applet, and you can develop a drip taxi function. With GPS, you can know where the driver is and record it. This is much more complicated than the technical implementation itself. Can be used immediately without installation, such as racing car. Compared with various apps, the UI and operation process of WeChat applet will be more unified. But at least the WeChat applet gave us this expectation.
What are the operational advantages of WeChat applet compared with APP? In the future, Tencent plans to use WeChat as a mobile OS, and an enterprise's WeChat applet will run on the basis of WeChat. Wechat applet (development → Chongqing Mifan Technology) mainly has the following operational advantages.
Customers don't need to install this program, they can open it by scanning or searching. After opening it, they can use it immediately, at their fingertips, and they can walk after using it without any obstacles. It can not only save your traffic, but also save the time you need to install, and it will not occupy your mobile phone desktop. Is it fast and easy to save?
Through overall consideration, the user experience of using WeChat applet is better.
For users who use WeChat applets, the required development cost is low, and users can put financial and material resources on how to better operate their own products, so as to better do the content itself.
It has the advantage of integration of WeChat applet UI and operation process, which will reduce the difficulty of using the coefficient when users use it.
Using WeChat applets is easier to popularize and saves a lot of costs to a great extent.
It covers a wide range of fields, contains a lot of content, and has a wide range of practical topics, which adapts to the diversity of disciplines. You can apply for registering applets for individuals, enterprises, and even developers of media or other organizations.
What are the advantages of micro-distribution applet for enterprise development? 1, which can bring more accurate customer base to enterprises.
2. Build a good enterprise display platform.
3. Reduce the operating costs of enterprises.
4. Can effectively and timely maintain customers.
5. Establish a brand communication base
What are the benefits of adding advertising liquid to WeChat applet? Initially, BMW, Coca-Cola, and vivo smartphones voted for the first friend circle advertisement in the circle of friends. Seeing the powerful social attributes of the circle of friends, more and more brands began to push forward wave after wave, choosing to implant advertisements in the circle of friends on WeChat. International giants from all walks of life, such as McDonald's, Apple, Nike, Chanel, etc., are interested in doing so.
In fact, not only these brands, but also the combination test of small programs and friends circle on WeChat. With these successful and vivid cases, Tencent is more confident and bold in the layout style of small programs and friends circle advertisements.
According to foreign public data, compared with 97.2% of Facebook's total profit in 20 16 years, Tencent's advertising strategy in that year was relatively conservative, accounting for only 18% of the profit.
But since 20 17 launched the applet, it suddenly changed. Tencent will begin to improve its advertising capabilities, and gradually combine the powerful and high-quality traffic characteristics of "friends circle" with strategic product applets to attract the investment of major high-quality advertisers. And this gorgeous change is directly reflected in the performance of advertising profit. According to the data released by Tencent, in the fourth quarter of 20 17, Tencent's social and advertising revenue increased by 68% year-on-year to 8.24 billion yuan, which shows the correctness of its strategy.
The WeChat applet has such a powerful traffic realization attribute that many industries did not expect. When the small program is at the forefront, don't let this rare opportunity be missed again?
Some people say that small programs win the world, and small programs are the choice of the times. Chongqing Mifan Technology is a powerful partner to help your small programs navigate in today's times.
If you want to have a WeChat applet platform that is close to APP and completely belongs to you, and you don't know where to start, don't be confused. The first thing you need to look for is a good partner. Chongqing Mifan Technology is a good partner to support your dream of starting a small program. Chongqing Mifan Technology is a professional team of small program development certified by Tencent. So far, the store version, the mall version, the enterprise version and the platform version all have templates of applets, which are enough for any scene and industry.
Who knows the advantages of WeChat applet? There are still many advantages of WeChat applet. You can directly use the nearby applet function without installation.
What are the outstanding advantages of WeChat applet for more and more enterprises to develop? Wechat arranged 40 entries for the applet, and the users came directly from Wechat. Wechat is also doing something to get users used to using applets.