First, the choice of the style of the recipe
The style of the recipe, referring to the overall style of the recipe, is the use of Chinese or Western style? Classical or modern? Popular or personalized? The choice of recipe style determines the material of the recipe and the design of the recipe, which is the primary consideration in the production of the recipe.
The choice of style of the menu should be consistent with the business philosophy of the catering enterprise, cultural connotation and the culture of the main dishes. Such as the operation of private party food business, you can choose the classical style, with a sense of mystery design style; home cooking business, you can choose the style of local characteristics of the breath; star catering hotels, according to the main dishes to choose the Chinese or Western-style recipes, but it has a *** with the same characteristics of the noble sense ...
Second, the choice of recipe materials
Generally speaking, different materials themselves represent different meanings. Good leather gives a high-grade feeling, and bad leather, will make people feel shoddy, thus inferring that this hotel cooking is also so sloppy and unhygienic. Wooden recipes, on the one hand, give people a classical, high-grade feeling, but also has a kind of environmental protection, ecological, natural, healthy concept in it. Various types of specialty paper will also have a different feeling, thus bringing different meanings.
Third, the choice of menu design
The menu design includes the design of the overall style of the menu and menu pages. The overall design effect of the menu should also take into account the choice of material, therefore, this point should be more communication with the designer.
First of all, as mentioned earlier, the overall design of the menu should be in line with the restaurant's style, culture and class. Secondly, the shape, size, color, graphics, binding and so on need to be considered very carefully.
The vast majority of recipes on the market at present, are still relatively regular shape, has not appeared as in other industries, some of the more strange design, at best, just change into a scroll type of design. The general size of the menu design does not have a more scientific concept, just by the requirements of the catering business or the designer's feeling, only a part of the enterprise design a non-conventional size of the menu to solicit business. In fact, the size of the menu should take into account the normal habit of flipping, the size of the table, the need to present the size of the dishes. Catering companies should take into account, the number of pages of the menu, as well as the selection of what kind of dishes as the focus of the object, of course, it should also take into account the business strategy of the catering and hotel companies.
The third is the color design of the menu, the main color of the cover of the menu will generally be consistent with the overall decoration of the store. There are also hotels for the expression of a certain meaning, will make use of the main style color contrast with the color of the main body, of course, the choice of the impact of the color is not bad, just need to refer to other people's opinions, to achieve the final desired effect, to avoid the tang. The design of the inner pages, the color focus on the clarity of the picture, which has a lot to do with the level of photography.