1, positioning and target groups: canteens to carry out marketing of Xinjiang cuisine should be clear about the positioning of Xinjiang cuisine in the local market and the target groups, Xinjiang cuisine as a unique food and beverage culture, which can attract a wide range of consumers, especially those who are interested in healthy eating and multiculturalism.

2, product innovation: Xinjiang cuisine has a wealth of varieties and unique production process, can attract more consumers through product innovation.