In order to ascertain the success of the event, you will usually be asked to formulate an activity program beforehand, which is a written plan for arranging from the purpose, requirements, ways, methods and progress of the event. How should an activity program be formulated to be good? The following is my compilation of 2021 Tanabata Valentine's Day activity program sample (general 5), welcome to read, I hope you can enjoy.
Activity program for Tanabata Valentine's Day 1Tanabata Festival, also known as the Begging Festival, the Festival of Seven Coincidences or Seven Sisters' Birthday, began in the Han Dynasty. In China, the night of the seventh day of the seventh month of the lunar calendar, the weather is warm, the grass smells, which is commonly known as the Tanabata Festival, some people also call it "Begging for coincidence" or "Daughter's Day", which is the most romantic of the traditional Chinese festivals in the color of the festival, but also in the past, the girls are This is the most romantic of all traditional Chinese festivals, and also the most important day for girls in the past. The Tanabata Festival originated from people's worship of nature and the ancient women who begged for coquettishness by threading needles, and it was not until the Tanabata Festival was given to the legend of the Cowherd and the Weaving Maiden, which symbolized love, that the festival became a festival to symbolize love. In order to better inherit China's outstanding traditional culture, tell a good Chinese story, in the Tanabata Festival is approaching, xx District Library is preparing to carry out our festival - Tanabata online activities, welcome everyone to sign up to participate.
Activity time:
August 21st to 25th, 20xx
Activity place:
Online activity
Activity objects:
All Children and teenage readers, limited to 20 people.
Activity registration:
Please login to xx free registration, after registration, please join the activity of WeChat group.
Activities:
1, the story of Tanabata, Tanabata culture.
2. Quiz about Tanabata.
3, Tanabata games.
4. Sign language dance learning of Tanabata.
Activity schedule:
1. August 21: The story of Tanabata, the culture of Tanabata.
Tasks: learn the culture of the Tanabata Festival, tell the story of the Tanabata Festival;
Feedback: submit the Tanabata storytelling audio, the highest get 3 reading passbook points. Finally upload the official website audio extra 2 points.
2, August 22: Tanabata-related quiz.
Task: sweep the code to participate in the knowledge quiz competition.
Feedback: Participate in the question and answer to get 1 point, answer the question of the top 3 can get an additional 2 points, the same score, answer the question of the least time to score.
3, August 23: the game of Tanabata.
Tasks: Threading the needle to beg for coincidence, drifting the needle to try coincidence, magpie bridge meeting.
Feedback: 1 point each for the photo feedback of Threading Needles and Drifting Needles and Trying Crafts, and 2 points for the video feedback of Magpie Bridge Meeting.
4, August 24 to 25: Tanabata Festival "Let Love Spread" sign language dance learning.
Task: according to the video sign language dance learning.
Feedback: Send the sign language dance video and get up to 6 points.
The activities of the Tanabata Valentine's Day program 2
Tanabata Valentine's Day has been more and more young people accepted and respected, so the hotel can not afford to miss such a good opportunity, so many hotels would like to plan a good Tanabata Valentine's Day activities. To maximize the sensationalism and romance.
First, 20xx Tanabata Valentine's Day theme:
Romantic Valentine's Day, single off the festival. Let single men and women in the Valentine's Day is no longer lonely, to give them a chance to pay efforts to find destiny.
Second, 20xx Tanabata Valentine's Day target market positioning:
So far still single. High-salary class, senior white-collar workers, followed by further promotion to the middle class of society.
Third, 20xx Tanabata Valentine's Day activity slogan:
Today Tanabata Valentine's Day, farewell to the bachelor.
Fourth, 20xx Tanabata Valentine's Day. Specific activities:
August 2, 20xx (Tanabata Valentine's Day):
1, the participant checked into the hotel in the morning and brought the `single ring' exclusively made by the hotel, representing his participation in this activity, and at the same time, also sends out the signal that he is single and looking for love.
2. At noon, there will be a barbecue party indoors, where participants will introduce themselves and familiarize themselves with each other. At this time, the girls will choose their favorite person one by one, and complete the first male-female speed dating.
3. Separate activities until dinner, the matching parties are free to get to know each other. The place to hang out can be a hotel cafe, recreation center or a theater.
4, in the hotel for the evening masquerade ball, also served buffet, participants dressed up, with a singles ring entrance, talented people can take this opportunity to SHOW a stage, but also in the side of the silent attention, looking for their hearts partner, but also speed dating successful men and women to further understand each other a good opportunity.
5, midnight, to the sky to release the love-shaped sky lanterns (lanterns), hands together, make a wish, while the hotel with the fireworks. The perfect day ends smoothly.
August 2, 20xx:
1, the morning continued to amusement activities. There are "King of Karaoke" and "running on the back of his girlfriend" two competitions, the winners can get the hotel to provide a free night stay in the hotel rooms, room standards by the winners of their own choice.
2. Lunch was a simple buffet, allowing participants to continue to ignite their love in a relaxed atmosphere.
3. After lunch, the boys will choose the girls to complete the second speed dating.
4. The pottery teacher will teach the couples to make handmade pottery as Valentine's Day gifts.
5. Before dinner, the final big confession of love.
6. Successful matches can stay on and enjoy the Valentine's Day meal provided by the hotel! Afterwards, they can make a wish to the Wishing Tree, lock their love locks on the stone wall of the "End of the World", take photos to commemorate their long-lasting love. The unsuccessful ones can check out of the hotel on their own.
Fifth, 20xx Tanabata Valentine's Day marketing strategy:
1, the product features strategy: in line with the personalized and diversified needs of single young people looking for a partner. Wearing a single ring exclusively created by the hotel reflects the desire to remain single and to love and live a fulfilling life. The lover's lock is a witness to the successful pairing of the couple's feelings for a long time, and the destiny of the people so that the end of the bond.
2, sales channels:
(1) direct sales: directly on the hotel site registration
(2) indirect sales: travel agencies, travel distribution centers and other institutions to register
3, price strategy:
(1) the price of the new product: in the introductory period, with a high-price skimming strategy, to give the participants a sense of superiority of the price of high-quality will be excellent, but also will make the high-salary, high-status class singles interested in this. Status class of the singles interested in this, so that they feel the joy of finding friends, but also do not feel that this "matchmaking" activities will lower their status. And the hotel will also get a large profit in the short term. When the product is gradually entering the maturity period, it can be appropriate to reduce the price, try to expand market share, but also according to the participants of the social class class, divided into different qualities of different prices to meet the needs of different people.
(2) heart price: between the new product introduction period of the main market population is the high-paying class, it is recommended that the whole activity pricing with prestige pricing strategy. Both increase the price of the new product, but also to support the status of the participants, to give people the satisfaction of the heart.
(3) and after the maturity period, the available discount pricing strategy: such as a hospital single doctor enrolled together, can be a large number of preferential, from the number of discounts.
4, advertising and promotional strategies: flyers, housing promotions (tenant enrollment discounts), newspapers and magazines, the first pair of the first hundred pairs of successful matches, and so on and so forth for the product spokesperson, and so on.
5, network marketing: the hotel's official website, and cooperation with major Valentine's Day-related websites.
I. Activity Overview:
Activity Theme: Holding Hands Across the Magpie Bridge, Meeting at Hengfeng
Activity Time: Tentatively scheduled for xx month, xx day of 20xx
Activity Objects: Minsheng Bank debit card holders (in the form of a family or couples) Scope of Activity: All business outlets and community outlets of Nanjing Branch
Activity Objective: To spread Minsheng Bank's popularity through interactive experiences and novel activities, to increase the quality of existing customers and to expand the number of new customers through communication and interaction between customers and staff.
2. Pre-activity publicity
Material publicity:
1. Pre-activity is equipped with activity posters, leaflets for the landing of the activity publicity.
2, in the business outlets around the community and office buildings and cooperative units placed in the publicity materials to promote the event.
Telemarketing:
3. Each business branch invites customers to participate in the event through telephone invitations and on-site visits to their respective stock of customers.
Media publicity:
4. Publishing information about the event in the form of soft articles on HDFC Bank's WeChat public platform as one of the online promotion channels.
3. Activities:
(1) The overall activity wall of the Tanabata Festival
1. The business outlets placed a background wall for the activity, which was printed with the pattern of love or the LOGO pattern of HDFC Bank on it.
2. In the background wall of the designated LOGO full of roses
3. Customers to the business outlets in front of the background wall to take a picture and sent to the circle of friends to receive a rose.
(2) Selection of Photographic Works
Business outlets collect photographic works taken in front of the silhouette wall. Participating customers can make various poses in front of the silhouette wall, and the photographs taken in front of the silhouette wall will be used as the entries.
(3) The Karma Wall is a place to look for people who are destined to be with you
The Karma Wall is a place to collect information from customers who are in need of marriage and dating and fill out forms to be placed on the Karma Wall as an auxiliary function of the overall activity wall, which is also a way to make the whole activity more in line with the theme of the Tanabata-related activities.
Fourth, the rules of the activity:
1. "Hand in hand across the magpie bridge, meet in Hengfeng" as the theme, with the silhouette wall poses as a form of expression of the photographic works, in order to select the best works.
2. Participating customers can bring their own shooting tools or be assisted by bank staff.
3. In the course of the activity, the judging criteria are: the degree of gesture expression, creativity and novelty conveyed by the poses of the participating customers in the silhouette wall as the judging criteria.
Tanabata Valentine's Day activity program 4
Tanabata Valentine's Day is approaching, in order to promote the hotel business, set up the hotel brand awareness, the Department of according to the market and the hotel's actuality, the proposed launch of the following activities:
I. Activity time:
August 6
Second, the name of the activity:
"Love Tanabata, meet the stars"
Third, the content of the event
3.1, "the more the night is more beautiful, Tanabata is not alone". Large-scale intimate dating party
500 square meters of the hotel's South Square carefully arranged, placed a variety of leisure tables and chairs, the square to play a soothing and romantic background music, live guests with a room card for free admission, other customers with admission tickets into the field. Drinks, snacks, and Tanabata merchandise will be available for sale at the venue. All guests will have a chance to win a surprise prize worth 5,000 RMB in jewelry. In addition to the successful dating men and women can be presented with a gift to commemorate a beautiful.
3.2, rooms:
The day of the event especially launched the "Tanabata" special guest rooms, the first floor of the senior king room 428 yuan / night, complimentary buffet breakfast for two people the next day, complimentary boutique roses, complimentary boutique red wine, a fine lollipop, two tickets to the show.
3.3, food and beverage:
Galaxy Restaurant launched
277 yuan Tanabata Valentine's Set Meal (including a set menu for two people, a red wine, a rose,
577 yuan Tanabata Valentine's Set Meal (including a set menu for two people, a high-grade wine, a bouquet of roses, a box of chocolates)
777 yuan Tanabata Valentine's Set Meal (including a super-value), a set of imported high-grade red wine, a rose, a box of chocolate. Double set meal, imported high-grade red wine, a bouquet of roses, Dahe Xudian tickets 2)
Moon Palace Restaurant
On the day of the event, in the Moon Palace Restaurant consumption of 77 yuan, you can get a complimentary rose.
Fourth, the implementation of the details
3.1, please contact the Procurement Department to buy the activities required gifts (such as: roses, chocolates, red wine, etc.)
3.2, please Catering Department to list the different sets of menus, the dining table table for appropriate decoration. Please ask the person in charge of the Food and Beverage Department Snack City and Jiuqu Restaurant to receive the relevant items and cooperate with the implementation of the activities according to the content.
3.3. Please ask the Finance Department to inform the cashier of each catering to make discount offers.
3.4, please Front Office Department for the step into the bulk of the active sales of Tanabata special room, and introduce the relevant content; please Housing Department to receive the relevant gifts, and according to the activities with the implementation.
3.5, the planning department design and production of party tickets (raffle tickets), Block 1, Block 2 lobby posters and related publicity.
3.6, the banquet department is asked to do a good job in advance of the party site placement, and with the planning department, the engineering department of the site decoration.
V. Promotion and publicity
Hotel in-store posters, leaflets
The hotel's official website and friendly link website
Shangdu Information Port floating ads (one month)
Dahe Newspaper Quarter color page + 600 words of soft copy
Fashion magazine hard copy and soft copy
Along the street light box filmTarget customers SMS
Six, the cost of budget
Roses 2 yuan / 500 500 pieces of 1000 yuan
Chocolate 50 yuan 20 boxes of 1000 yuan
Lollipop 50 yuan 10 pieces of 500 yuan
Red wine 150 yuan 1500RMB for 10 bottles (sponsored by wine merchant)
High-end red wine 300RMB for 10 bottles 3000RMB (sponsored by wine merchant)
Exquisite gifts 200RMB for 200 40,000RMB (sponsored by enterprise)
Banner/poster 80RMB
SMS promotion 0.04RMB for 60,480 items 2400RMB
Big River Xudian show tickets sponsorship (100 within, beyond the replacement)
Jewelry sponsorship
Gifts hotel stock gifts
Dahe newspaper, Shangdu Information Port, fashion magazines about 68000 (full replacement)
Total: 2500 yuan (excluding replacement)
Tanabata Valentine's Day activity program 5A
Tanabata is China's traditional Valentine's Day, due to the Chinese people more and more cherish China's traditional culture, folk festivals, coupled with the merchants every year fanfare publicity hype, Tanabata Valentine's Day has become one of the couples must-pass festivals. This promotion plan mainly puts forward two large-scale promotional activities closely related to the theme of "Tanabata", in order to cooperate with the various merchants in the store, the venue promotional activities, to create a strong consumer atmosphere of Valentine's Day.
In addition, because gold jewelry is one of the main commodities of Valentine's Day, it is recommended that the shopping mall once a year for the wedding market "Autumn Diamond Festival" started on Tanabata to "Festival" to promote "Festival!
Second, the activity time: August 16-August 19
Third, the layout of the store
In order to cooperate with the theme of the Tanabata Festival, it is recommended to set up a magpie bridge in the shopping mall store **** enjoy the space, according to the legend of the grapes can be under the According to the legend, under the grape can hear the cowherd weaving maiden talk, in the main entrance door post with green plastic grapevine decoration into the effect of grapevine, to create a strong traditional Chinese Valentine's Day atmosphere.
Four, activity planning
(a) Diamond Festival
1, the theme
A hundred-year old store, a hundred years of good luck - the Diamond Festival
[theme interpretation]. The theme of this activity is drawn up as "a hundred years old store; a hundred years of good luck", focusing on the wedding market, a clear positioning, the mall's gold jewelry stores the most competitive brand reputation advantage to highlight, to attract target consumers in good faith and wishes.
2, activity planning
Diamond Festival from August to the continuation of the "11" Golden Week, *** counting more than a month, such a long time, the promotional activities should be hierarchical, phased. Eve promotional period for the Diamond Jewelry Festival activities of the warm-up period, to attract consumer attention to the activities of the Diamond Jewelry Festival, and promote the next step in consumption.
The Diamond Jewelry Festival was launched romantically, with seven dazzling gifts to choose from.
During the activity period, the purchase of diamond jewelry goods totaling 3000 yuan, there are seven kinds of preferential by you to choose one.
Bedding 77 yuan coupon suit 77 yuan coupon shoes 77 yuan coupon.
Women's clothing $ 77 coupon clothing accessories 10% discount card fancy dress 60% discount card wedding photography 20% discount card.
3, show-style creative
Each jewelry brand launched a few Valentine's Day special promotion models, can be expensive and high-priced, but also for the Valentine's Day special imagined styles, with dried flowers creative with the display, outside the cover on the transparent glass cover, the classic models from the consumers to pick the eyes of the many jewelry styles highlighted, in the flowers of the proportions of the formation of a romantic and beautiful effect on the formation of the consumer's irresistible temptation. The flower is a romantic and beautiful effect, forming an unstoppable temptation to consumers. And women are often compared to flowers, flowers and jewelry with a metaphor for women and jewelry and the relationship, unique display with appropriate lighting, background, will attract consumers to stop the eyes, resulting in excellent promotional effects.
(B) the whole activity
1, the whole theme of the activities
(1) the theme of the activities
Romantic Tanabata, Lucky 77 - the value of more than one hundred dollars, 77 pieces of romantic gifts on a first-come-first-served basis.
(2) activity planning
77 pieces of merchandise provided by the store merchants as gifts, set up an activity area in the **** enjoy the space on Saturday, the production of a large kt version, the screen for the 77 pieces of the name of the gift and the picture, in accordance with the usual practice, all the merchandise is divided into department store apparel and gold appliances, the activities of the period of time the consumer single category cumulative consumption over a certain amount can participate in the activities, select the The 77 gifts in one, the first to meet the conditions of the person enjoys the right of first refusal.
(3) Prizes
The store merchants each provide a physical gift priced at not less than 100 yuan, such as commodity prices are generally higher, you can replace the form of 100 yuan coupon. Consumers will be drawn on-site and receive their prizes on-site.
(4) promotional material preparation
① kt version of the imagination and production.
② Activity rules explain water signs.
④Tables and chairs required for the event venue.
2, other promotional activities
(1) buy Valentine's Day gifts, send the comic couple set of tickets - during the event, the purchase of Valentine's Day gift single ticket full of 770 yuan will be given to the comic couple set of tickets.
(2) Romantic magpie bridge, love delivery - activities during the purchase of designated categories of Valentine's Day gift single ticket full of 770 yuan, you can enjoy the ems free express delivery within China, for the couple separated from each other to deliver the romantic feelings.