On November 5, 72-year-old Zhang Ruimin abdicated, formally handing over the management of the Haier Group, retiring to the background as honorary chairman.

In the past 37 years, Haier Group's turnover from 348 million to 300 billion, Zhang Ruimin delivered a perfect "answer sheet", known as China's version of Kazuo Inamori .

Kazuo Inamori, as we all know, one of the four great saints of Japanese management, hand-founded two of the world's top 500, saved the near-bankruptcy of Nikko, the reason why he was able to achieve such outstanding results, a large part of the reason is attributable to his philosophy of management. So why am I comparing Zhang Ruimin with Kazuo Inamori?

There is no doubt that Zhang Ruimin is a myth in the history of Chinese entrepreneurship, and his story should be known by more young people.

Zhang Ruimin is Shandong Laizhou people, was born in Qingdao, Shandong, his father is a garment factory workers, his mother is a spinning factory workers, from childhood to read the results are good, junior high school and high school are in Qingdao, Qingdao, the first high school, Zhang Ruimin ambition, want to take a good university, but the university was closed, Zhang Ruimin's path to school became a bubble.

Probably from that time onwards, Zhang Ruimin became obsessed with reading, and a book of "Chinese general compendium" became his credo for many times in the future.

At the age of 19, Zhang Ruimin went to the state-owned Qingdao Architectural Hardware Factory, as a worker, working hard and busy in the workshop during the day, and at night, he rode his bicycle to a faraway school to study, with this reading energy, Zhang Ruimin also enrolled in an amateur university.

Because of the nature of good learning, good thinking, so Zhang Ruimin in the architectural hardware factory, quickly from an ordinary worker, promoted to become a team leader, and then from the team leader and promoted to the workshop party branch secretary, and then all the way to the deputy factory director.

Until 1982, Zhang Ruimin's life, began to usher in a turnaround, that year he was 33 years old, due to the outstanding ability, was transferred to the Qingdao Household Electric Appliances Industry Company as deputy manager. We seem to think that the deputy manager compared to the deputy factory director, is not downgraded, in fact, it is "clear that the dark rise".

First of all, Qingdao Household Electric Appliances Industry Company belongs to the Qingdao Light Industry Bureau, don't look at the name is not big, in fact, there are a bunch of subsidiaries underneath, and the deputy manager, in fact, the position is the deputy general manager, is a senior management position.

At the beginning of this electrical company is the production of motors, hair dryers and so on, in 1983, Zhang Ruimin took over, began to transform, in 1984 began to change the name to " Qingdao Refrigerator General Factory ". This is the predecessor of the Haier Group.

But at the very beginning, due to the lack of advanced technology, the production of products, no competitiveness, simply can not be sold, but Zhang Ruimin did not give up, but did three things:

First, the rectification of discipline

issued thirteen rules, to know in those days, an ordinary collective unit introduced The provisions of the following is very difficult to implement, but Zhang Ruimin is different, he dared to rectify, dared to speak hard words, dared to offend, I remember that there were workers, from time to time, will steal some of the parts of the factory, Zhang Ruimin know, it is a severe punishment, in his words, although I do not have the means to smash your iron rice bowl, but I can smash it a little bit.

This punishment, Zhang Ruimin's management majesty in the factory stood.

Second, pay no less than anyone else's efforts

Doing the hard and right thing is the way out, when Zhang Ruimin to do the refrigerator, in fact, the start has been very late, the country has long been set 40 refrigerator designated production enterprises, and the introduction of technology to foreign countries, the door, almost closed, from the introduction of the growth of the line to the loan, and then to exchange foreign exchange, need many parts of the approval. to exchange foreign exchange, need many parts of the approval, the process is extremely complex.

At this time, many people advised Zhang Ruimin to give up the manufacture of refrigerators, transition to do something else, but Zhang Ruimin bone, there is a force, with their own strength, have to do this thing can not be done.

There is no way to introduce technology, we have to go to Beijing to get the approval, Zhang Ruimin so, a trip to Beijing, in those days, train tickets are not good to buy, to be booked in advance, but Zhang Ruimin simply do not have the time to book a ticket, and then the train out of the experience to buy a platform ticket, and then mix the car and then make up for the ticket, due to the absence of a seat, can only bring a small bench, sitting in the aisle crowded.

To Beijing, the real difficulties have just begun, to get the approval, you have to run several departments, that era of begging is very difficult, no way, Zhang Ruimin can only stick to the scalp, time and again to run, time and again to grind, time and time again to beat their chest to pack the ticket, and finally one of these difficulties to gnaw down, it can be said to be the effort of the nine bulls and two tigers.

I remember the most touching time, Beijing snow, Zhang Ruimin ran to a ministry, pleading for approval of foreign exchange approvals, the clerk was a little impatient, let him wait outside, so Zhang Ruimin can only wait outside. When the snowflakes sprinkled on Zhang Ruimin's head, he did not move, after a few hours, the clerk by chance to look up and see Zhang Ruimin still standing in the snow, in the heart, finally agreed to sign the word.

In this way, when Zhang Ruimin paid no less than anyone else's efforts, Qingdao Refrigerator Factory became the last designated unit for the introduction of the refrigerator project in the country.

Soon after, Qingdao Refrigerator Factory came back to life, introduced the growth line in 1985, and put it into production that year. 12,224 units of refrigerators were produced in a ****, with a GDP of 13,447,000 yuan, and a profit of 1,073,000 yuan; in 1986, the GDP reached 76,480,000 yuan, and 10,830,000 yuan of profits and taxes were realized.

Third, for the welfare of the workers

After making money, of course, we must give the workers welfare, first of all, the wages owed to the workers to settle, and then began to give the good performance of the workers to send bonuses, so that the workers' motivation to improve the production at once. At the same time, Zhang Ruimin did not forget to strengthen the quality of workers' education, as well as the supporting facilities of the factory, such as in the construction of the new plant, Zhang Ruimin asked to build more toilets, bath hall should be spacious and bright, and must be made clean, so that the workers have a sense of home.

Product quality is the lifeblood of an enterprise, the mid-to-late 80's, is the period of China's manufacturing boom, that time, there is a saying: "a car of goods out, a car of money in," people's needs are unprecedentedly high, and there is a shortage of material, so a lot of In order to make money, enterprises will speed up the production process, as long as the product can be produced, there is no worry about selling, and even the people have to come to buy.

The more at this time, the more likely to get lost, ignoring the fundamental business enterprise, when the Qingdao Refrigerator General Factory live very nourishing, the production line is equivalent to the money printing machine, the industry popular saying: "with the paper paste a refrigerator can be sold."

One day, Zhang Ruimin's friend came to buy a refrigerator, so pick and choose, either this is a problem, that is, there is a problem, and finally reluctantly pulled one away.

Zhang Ruimin learned, immediately felt that things are not good, a check, only to know that the same batch of more than 400 units of refrigerators, found that 76 units of problems, Zhang Ruimin heart, if not dealt with, tomorrow there may be 760 units, 7600 units of problematic refrigerators, and by the time the enterprise is finished.

So made a decision on the spot, the 76 refrigerators with a note, which wrote what the problem, who caused it, and then called the workers together, announced an order: "Who caused the problem refrigerators, who personally smashed!"

This hammer down, can be money ah, to know that at that time, even if it is inferior, a refrigerator is also more than 800 a, 76 units enough to send all the workers 3 months of wages ah.

We are crying parents, begging Zhang Ruimin do not smash the refrigerator, but Zhang Ruimin is determined, must be smashed!

Workers with tears in their eyes, the refrigerator to smash, this shot, is a classic in the history of China's modern industrial development. That a hammer, but also by the Chinese museum permanent collection.

In 1990, Qingdao Refrigerator General Factory, won the first national quality management bonus horse gold in China's refrigerator industry; in 1991, was selected as "China's top ten well-known trademarks. 1993, Qingdao Refrigerator General Factory and Qingdao Refrigerator General Factory merged, and was renamed Haier Group in 1993.

I remember in 1990, Haier tried to export 8,000 refrigerators to Germany, but the German customs out of the natural distrust of Chinese products, do not give clearance, and then had no choice, Haier invited German experts, Haier refrigerators and Germany's best refrigerators at the time, together, tear off the trademarks, blind selection, the results of Haier's products in the blind selection of the rating is the highest. This move immediately conquered the Germans.

In 1997, the World Home Appliance Expo held in Cologne, Haier issued a "Haier Product Franchise Certificate" to 12 German dealers. It is important to know that at that time, these certificates were always issued by foreign manufacturers to Chinese dealers, and this time we issued them to foreign dealers, which was the first time in China's history.

I remember that there was a very classic group photo, Haier people sitting in the front row, and foreign dealers, holding certificates in their hands, stood in the back row, the photo, and later was seen by a leader, said a very classic words: " Chinese people sitting, is really standing up! "This sentence speaks to the humiliation that China has suffered over the past hundred years. China has really started to move towards the road of independent research and development, science and technology strong country!

Zhang Ruimin devoted his life to a small factory on the verge of closure, to the world's top 500, and then do the refrigerator, has been a red sea market, the state then focused on supporting the refrigerator enterprise has 40, why Haier can do the world's first?

This is a large part of the reason, attributed to Zhang Ruimin's management approach, his management approach, condensed into one word, that is, to stimulate the staff's " self-propulsion ".

In fact, the self-propulsion mentioned here, and Mr. Kazuo Inamori mentioned "spontaneous combustion", there are similarities and differences!

This self-propulsion, in fact, is mainly reflected in the following four aspects:

First, to stimulate the staff's dream

A person has a dream, it is not surprising, but a person can wake up everyone, towards the same dream, which is rare and precious. And Zhang Ruimin is such a management genius.

Zhang Ruimin will continue to tell employees, we want to be the first, to become the world's top 500, to add glory to the country, he will be the slogan, all the time, are instilled into the minds of employees, when a person has a dream, the whole world will make way for you, so that a group of people have a dream, it will be invulnerable to invulnerability, invincible!

Second, dare to take responsibility

In addition to smashing 76 refrigerators, Zhang Ruimin has also done a lot of responsibility, dare to take the burden of things, once Zhang Ruimin's right-hand man Yang Mianyang, found that the refrigerator has a hair, and then immediately stop the whole plant to rectify the situation, and all of the refrigerator has been encapsulated, all intercepted, reopened to check to ensure that there is no problem before releasing! Check to ensure that there is no problem before release. The quality of the product is the life of the company, and only the companies that dare to bear the burden will put the quality of this bottom line, firmly guarded!

Third, the establishment of habits

Zhang Ruimin's most classic set of management methods, called: " day thing, day high ", the core of this sentence, is to tell everyone that today's things today must be done, today must do better than yesterday, tomorrow's goal must also be higher than today.

In fact, this sentence contains a profound business philosophy, everyone or every business, if every day can progress a tiny bit, then time is the best gift, you will eventually grow into a big tree.

In the words of Kazuo Inamori, it's Daily Refinement, More Good Deeds, and Thinking of Altruism, and your life will soon take a turn for the better. Once the habit of daily improvement is established, the power of compound interest over time is not to be underestimated.

Fourth, the single unity

Zhang Ruimin in the 90s has been on the Harvard Business School, Wharton podium, many of his management experience, recognized by the world's top management scholars and entrepreneurs.

One of Zhang Ruimin's most influential set of management ideas is called "Human Single Unity".

The people here refer to employees, and the single refers to user needs. And unity thinking is all about connecting employees and user needs together.

Through the management thinking of the unity of man, Zhang Ruimin changed the management structure of Haier, the original executives and employees of the enterprise, split into a team of entrepreneurs, even the original financial, administrative and other departments, they have to find their own "single", they go to create their own profits. Haier Group from a manufacturing company, instantly became a platform to train creators and service creators.

In Zhang Ruimin's words, everyone is their own CEO, everyone is responsible for the results, everyone can profit from the results. It greatly liberates everyone's mind and enhances innovation and vitality to a greater extent.

Haier in the acquisition of Japan's Sanyo white goods and U.S. home appliances before the two companies are losing money year after year, once acquired by Haier, enabled the management model of the human single integration, Sanyo used 8 months to turn a loss into a profit, the general home appliances is the year to realize the negative to positive, and profit margins from the original 5% increased to 22%.

From then on, Zhang Ruimin sat in the Chinese business of the saint of the throne. His human-mono management model has become one of the top three management models in the world, the first two being the Ford model and the Toyota model of lean manufacturing.

These years, with the Internet, high-tech development, Zhang Ruimin, as well as Haier, seldom appeared in everyone's field of vision, but in fact Zhang Ruimin's fame in the international arena, may be much higher than the domestic, the world's top 10 business schools are in the study of Zhang Ruimin's management thinking, in Zhang Ruimin's words, Ford mode of man is "economic man", Toyota mode of man is "economic man". In Zhang Ruimin's words, people under the Ford model are "economic people", people under the Toyota model are "social people", and people under the People Single model are "autonomous people".

In fact, the three major management models, respectively, implies the relationship between people and things, the relationship between people and people, the relationship between people and the self , although 72 Zhang Ruimin has been abdicated, but his ideas never end, although the management model of the human single, in Haier has achieved initial success, but we hope that this model, more enough to continue to follow more enterprises inside, to create a greater legend! The first is to create a bigger legend.