Crisis is as fierce as a tiger, and even the strongest companies can hardly withstand the constant torment and impact of crisis. For the outstanding business leaders, how to manage the crisis and how to operate the enterprise are equally important: the latter can ensure that the enterprise along the correct, successful road forward, while the former can create a harmonious, favorable development environment for the enterprise. The perfect match of the two is the booster for the rapid development of the enterprise.
Currently China's economy is entering a long-term high-speed development stage, all walks of life are flourishing, the business market is booming. It can be said that enterprises play a very important role in which, at the same time, also gained unprecedented development opportunities. However, many companies do not put crisis management in an important position, so whenever a crisis event occurs, companies are often unable to cope with the situation, and ultimately suffered heavy losses.
Enterprises want to have the highest chance of winning in the shopping mall, we must have a safe and secure, the crisis awareness of the rainy day, we must fully consider and pay attention to the enterprise crisis management issues. Many hidden crises are surfacing from time to time. These crises are both at the social level and at the enterprise level. Especially in recent years, the frequency of crises in enterprises has increased significantly, certain brand-name products or corporate marketing have been caught in the quagmire of the crisis, resulting in reputational damage, sales blocked and other consequences, so that business leaders are anxious.
For example, now Sanlu milk powder, if Sanlu enterprise can have enough crisis management awareness, then in the initial customer complaints on the action, to solve the problem, will not end up in today's situation. If even one step further, to be prepared for danger, proactive, always strict quality control, then there will be no 'stone' events.
Market competition is becoming more and more intense, more and more variables, enterprises are facing more and more types of crisis. Some crises are unique to a particular company, while others plague many. At present, the most frequent direct crises faced by enterprises are, in order, human resources crisis, industry crisis, product and service crisis; non-directly related crises are media crisis, work accident crisis, natural and man-made disasters crisis, litigation crisis and so on.
In summary, how to minimize the risk of the enterprise encountering a crisis, how to minimize the loss of the enterprise encountering a crisis, is the key to the survival and development of the enterprise.