I've heard a case of resource replacement. Let's share it ~ There is an agent who specializes in marketing planning for real estate. He found a very famous restaurant in Changsha and a real estate developer who will open soon, and the three companies will do resource replacement together.

how to play: plan a house selling activity, where real estate developers provide venues, staff and funds, restaurants provide catering and take-away services, and agents plan a group buying activity of the best crayfish rice covered in Changsha on their own micro-signals, and then cooperate with large-scale forwarding. As long as WeChat signs up, they can go to the house selling activity site to collect the rice covered. The agent has a sales team dedicated to selling houses. When everyone came, he arranged sales to receive these customers. To put it bluntly, he guided them to buy houses. At that time, this activity was very popular, mainly because the atmosphere was warm and several houses were sold. Through this activity, real estate developers cleared their inventory, restaurants sucked powder through activities, and made third-party advertisements in food packaging. Agents got commission from real estate developers and kickbacks from selling houses and sucked powder. Because this agent has been planning for many local real estate developers in Changsha for many years and knows a lot of high-end restaurants and developers in five-star hotels, almost all of his WeChat fans come by this way of resource replacement cooperation.

case 1. I was in charge of the wechat service number of the call center department of Happy Buy before, and the team didn't have a budget. We had the cheek to find a beauty supplier who had cooperated for a long time, and the other party provided 511 masks, so we won a product placement opportunity for the brand this month (that is, we concentrated on 1 ~ 2 to let all outbound sales only recommend his beauty products to members). We use these 511 masks for activities, and the gameplay is a bit low. That is, after the customer places an order, she buys a dm in the courier box, prompting the other party to pay attention to WeChat and register an account. The next time she buys it, she will be given a mask, and 511 masks will be exchanged for more than 211 customers.

Case 2. In the past, the membership activity of Happy Buy was to get a batch of data for call center to invite, and the sales people didn't want to delay them from selling goods. We posted an article on WeChat, which means that you can eat and drink for free when you come over. As long as you enter healthy diet+name+mobile phone number on WeChat, the registration is successful. For the first time, more than 21 customers signed up for backstage consultation, which is basically equivalent to the successful invitation of an outbound team for 1 days. Because this is a sponsorship activity by a small kitchen appliance manufacturer, they will sponsor on-site catering and accompanying gifts, and invite similar nutrition big coffee lectures to promote their products by the way. This activity is for the manufacturers to provide gifts and big coffee, and we provide the venue invitation, and both sides will maintain order. Then put the active video on TV.