In fact, the cold winter has already come, but the appearance of the epidemic has brought it forward.

2. Online advertising will continue to develop. It was first a portal website, then the development of e-commerce, and now it is the rise of content industry and short video. A lot of people's attention and habits are slowly transferred to the online. This will greatly change the online and offline advertising business pattern.

3. Grasp the trend, the situation is better than people. Only by following the trend can we get better development.

I'm Nanfeng. I hope the answer can help you. Thank you.

hello! Thank you very much for your invitation. Judging from your question, I guess you may be an advertising company focusing on activities. This pneumonia epidemic has a long cycle and involves a wide range, affecting many industries, especially catering, cultural tourism and transportation. As an activity-oriented advertising company, planning and undertaking any large-scale exhibition must be done at least three months, six months or even one year in advance. The pneumonia epidemic has not been lifted, leading to the cancellation or postponement of many exhibition activities. According to the statistics of China Exhibition Portal, hundreds of exhibition activities have been cancelled or postponed since February 4th.

In the case that the epidemic is not over and any activities can't be carried out, advertising companies as activities should face the reality, actively adjust their marketing ideas, turn passivity into initiative and strengthen their internal strength. First, we should actively communicate and coordinate with the signed exhibitors, explain the reasons for the delay, and get the understanding of customers; The second is to carry out online investment promotion activities and expand new investment channels; The third is to stabilize the existing staff and enhance cohesion, and never rely on downsizing and salary reduction to tide over the difficulties; The fourth is to expand new profit growth points. Our company is also a year of transformation this year, from the original production and installation company and event execution company to a comprehensive advertising company, and will try VR and AR experience. We can't hang ourselves on a tree, can we? As the saying goes: "The east is not bright, but the west is bright", there is always one for you, and pessimism and disappointment are unacceptable!

The epidemic will eventually pass, and the so-called cold winter of advertising companies is also short-lived. As long as you have firm confidence and perseverance, there will be a bright future!

peers are also welcome to exchange and learn from each other and learn from each other's strengths!

This problem occurs every day. The domestic market is so big and the consumption power is very strong. Advertising is to let others know your goods, what kind, what brand, and so on. Consumers will not buy until they know it! Rest assured that the epidemic will soon end, and then spring will come, and all walks of life will usher in a new situation of vigorous development.

no, offline may be in a short-term frozen state. Correspondingly, the on-line will also produce short-term gain to some extent.

with the overall advancement of the times, the presentation and communication methods of advertisements have become rich enough. All we need is proper application and further improvement.

affected by the epidemic, most industries are suffering from the cold winter. Except for the medical supplies industry, logistics express delivery industry and food processing industry related to people's livelihood, no industry can be "immune", so-called "there are no eggs under the nest".

as an advertising industry, offline physical business is not good, so we can consider moving online. At present, online advertising and event planning are also a general trend in the future.

the winter may not come, but the impact is real!

when the building is capped, the house is sold at the opening price, and the advertisements are roaring, with more than 1,111 square meters at every turn, several big orders are settled, and the annual expenses are almost the same.

When the supermarket opened for sales promotion, banners were everywhere, leaflets were basket after basket, men and women were holding hand cards and carrying colorful flags, making a noise in the streets ... I made a lot of advertising and earned a lot ...

I have been in an advertising company for three years, and I feel that advertising companies in Hefei have mushroomed, one after another. The reason is that the threshold is low, computer painting is easy to operate, the machine can be paid by installments, and the materials can be credited. There are too many people to be optimistic.

it's been more than a month since the city was closed, and it's hard for the construction site to stop and the shops to close.

When there is danger, it is organic. At that time, SARS inspired the evolution of e-commerce, social networking and online games. Achieve giants such as Ali and Tencent.

At present, the economy has been affected a lot, but there are still many industries that broke out during this period, such as online office, online education and online entertainment.

How to optimize the business and products and find opportunities, you can think more [Come on ]

In fact, the advertising industry has a wide range. On weekdays, most of the business is spread through the media, and offline entities are just combined, such as light boxes, banners, LED screens, leaflets and so on. These activities only play a greater role in holidays, and they are promoted online on weekdays. Therefore, the simple advertising industry is not the most difficult because of the epidemic. Those labor-intensive industries such as manufacturing, catering and construction cannot implement online and offline synchronous operations, which is the most difficult.

for any tertiary industry, it is basically a cold winter, and it is suddenly transferred into the ice hole.

For example, catering, travel, foot bath and so on, no one has gone.

Your advertising industry should be the kind of company that engages in activities. Now it's definitely not possible. There can't be a large gathering.

We can only get through it now and return to work as soon as possible. Those who can get through it will have explosive growth in the future.

many enterprises make decisive transformation when they can, and try their best to do online business and explore the market if they can't.

not only the advertising industry, but also many factories have orders, so it is equally difficult for everyone to start work.

At present, many industries are affected, but the biggest ones are hotels and tourism, because there are cases in other countries at present. Even if we have resumed work, people who travel abroad will still have scruples, so compared with the advertising industry, it is only the current stage, and the industry will still be ok after recovery.