In order to ensure the success of the activity, we need to start making the activity plan in advance. An activity plan is a written plan for specific activities to be carried out. What are the format and requirements of the activity plan? The following is my carefully organized 520 beauty promotion plan, welcome to share.
520 Beauty Promotion Plan 1 1. Purpose of the plan:
Enhance the popularity and brand image of catering hotels.
Two. Theme of the programme of activities:
Theme 1: "You are the most beautiful in my heart" is the theme.
The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends. Therefore, the theme of "suddenly meeting a more beautiful you" is drawn up. One is to clarify the basic elements such as the background and time of the activity literally, and the other is to meet the psychological demands of the target group as a gimmick, so as to attract consumers' attention and be smooth and smooth.
Theme 2: The theme of "Romantic Year"
Third, the activity planning strategy:
According to the background of holiday marketing, we will target the middle and high-end people aged 0-40; When they eat in restaurants, they not only hope that the food is delicious, but also pay more attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there a discount? What spiritual benefits did it bring them?
Four. Activity time: xx, xx, xx-xx, xx, xx.
Verb (abbreviation of verb) Location: inside and outside the restaurant temporarily.
Sixth, activity orientation and tonality.
1. Positioning: Tanabata marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, targeting middle and high-end consumer groups aged 0-40.
Tonality: Wide range of styles, cultures and fashions.
Seven. Activity form
If the consumption reaches XX, the coupons will be refunded → intuitive profit-making promotion has lengthened the sales cycle of this restaurant.
Valentine's Day Night Theme Activities → Set off the audience, create news topics and expand popularity.
Eight. Activity content
With the theme activities on the day of Tanabata as the main line, supplemented by the pre-coupon rebate promotion, a three-day theme marketing campaign of "It's better to meet you suddenly" was launched, and a single dating party of "Meeting you suddenly" and a couple dating party of "Year of Romantic Memories" were held on xx, 20xx.
0-40 years old single-"You are the most beautiful in my heart" large-scale single dating party;
All singles can attend the large-scale single dating party held by the catering hotel on xx, xx, XX, 20xx, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.
Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )
Couples and lovers aged 0-40 —— Crossing Lovers' Night. Romantic aftertaste year "couples theme party:
As long as you have a partner around you, you can attend the couple-themed party held by the restaurant on xx, xx, xx. All couples can get a 50% discount on food and beverage when spending in the restaurant on Valentine's Day. Customers who celebrate their wedding anniversary on XX, XX, XX can enjoy the free couple package provided by the restaurant as long as you dare to tell your romantic love story.
Nine, the scene atmosphere creation
First, the restaurant peripheral layout
① Design of Queqiao → Add the cultural atmosphere of the restaurant.
The creative design of the large-scale Queqiao gate at the entrance of the catering hotel, with the help of the cultural customs of the traditional Qixi Bridge Festival, adds the humanistic customs and festival uniqueness of the catering hotel. In order to attract consumers' attention, and strongly invite well-known local photography agencies to join in, leaving the most beautiful figure for every consumer who enters the store.
② Creative layout of Cowherd and Weaver Girl → Create more publicity topics.
Combining with the entrance of Chinese Valentine's Day Queqiao Bridge, the characteristic figures of Cowherd and Weaver Girl are arranged, which not only intuitively increases the style and culture of the restaurant from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, and transmits the photos as an effective way of restaurant word-of-mouth publicity.
(3), antique publicity column → point out the theme of the event.
Abandon the traditional Chinese columns, creatively design antique publicity columns according to the marketing theme, and affix "Crossing Tanabata Night; The theme slogan "Meet a more beautiful you" has played a role in promoting activities and creating an atmosphere.
B, the hall environment atmosphere layout
① The layout of China lanterns.
Chinese lanterns are placed in the lobby and main aisle of this restaurant, which adds to the humanistic style of the hall.
(2), modelling propaganda flag layout
According to the marketing theme, the picture and content of the flag are designed and publicized in a unified way, and they are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.
(3) Modeling and layout of photo receiving table
According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.
(4), zoning stage modeling layout
According to the actual restaurant site, the zoning planning and design, stage creative modeling design and layout are carried out.
(5), light and shadow art equipment layout
According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.
X. valentine's day activities and procedures
(single area)
Take a beautiful photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos in front of the restaurant. First, admission as a Qixi activity can quickly gather popularity and create publicity topics; Secondly, the photos taken have the unique information of the restaurant and can be used as an effective carrier for word-of-mouth publicity among the target consumers.
Enjoy a unique literary feast-on the day of the Qixi theme activity, put in a literary performance that is integrated with the restaurant culture, and quickly enhance the participation enthusiasm of the participants.
7-minute romantic heartbeat-the main link of single dating parties in this area, with the name of "7-minute romantic heartbeat" and the dim lighting style of the restaurant as the foil, all customers present have 7 minutes of "looking for a partner", which is full of surprises, challenges and fun.
Perfect Meeting on Valentine's Day Night-The melodious music performance of xxxx minutes in the event set off the atmosphere of the whole event.
B, lovers' area
Take a romantic photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos of every couple who enter the store for consumption at the restaurant gate. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, photos with unique information of restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.
Looking for 5 pairs of perfect love-find 5 couples who are married on Valentine's Day in the whole city, tell their romantic love stories on the day of the event, and enjoy the perfect couple package specially provided by the catering hotel for free, which is the main link of the couple gathering.
Romantic aftertaste of Valentine's Day-As long as you are a couple and have a partner on the day of the event, you can get a 50% discount when you go to the restaurant. Couples who get married on Valentine's Day can enjoy the perfect couple package, romantic wedding anniversary, perfect love story and share blessings free of charge.
XI。 Event planning: xx Investment Consulting Co., Ltd.
Twelve. Venue: xx Imperial Hotel
520 Beauty Promotion Plan 2 I. Activity Time
May 20th (Monday X)-2 1 (Monday X).
Second, the theme of the event
Destined to buy xx520 Carnival.
III. Contents of activities
1, shopping to send a romantic mood
During the activity, the accumulated shopping on xx days is over xx yuan (gold and jewelry is over xx yuan), and a chocolate (worth X yuan) or a rose (worth X yuan) is given.
On the same day, the accumulated shopping is over xx (gold and jewelry is over xx yuan), and the cash coupon of Laoshu Coffee is presented with xx yuan. (Gifts are not enjoyed repeatedly, only one invoice is allowed. )
2, true confession, romantic hand in hand
During the activity, the on-demand hotline was opened in xx, and couples can express their feelings to him or her through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio Xx is a simple recording studio. As you can imagine, when you walk into xx hand in hand with your beloved, it is romantic and emotional to broadcast your unspeakable confession and the love songs you sing or order for your beloved.
Step 3 create an atmosphere
During the activity, all the music in the store played some love songs and xx's Valentine's Day promotion activities, and from time to time sent xx people's blessings to lovers all over the world, reminding people who entered xx that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.
Fourth, the activities of publicity.
1, television, radio, newspapers, publicity
2. SMS promotion
3. Activity stop sign
Verb (abbreviation of verb) cost budget
1. Gift fee: estimated at X million yuan (estimated at X per day for flowers/chocolates and X per day for set meals).
2. SMS fee: X yuan
3. Other expenses: X yuan
Chapter III of 520 Beauty Promotion Plan Purpose:
First, strengthen the corporate culture atmosphere.
Second, understand the voice of beauticians.
Third, expand new customers.
Activity theme:
520, say hello to the beautician
Activity time:
20xx May 20th
Activity content:
On May 20th, the beauty shop can hold "520 Hairdresser's Day" to select your favorite beauticians, and give certain prizes and discount cards to every customer who is invited into the shop.
Link 1: Excellent beautician speech contest (beauticians can tell their love for the beauty industry, their life and lessons, their prospects for the future and touching stories around them).
Link 2: Game link (this is a small game played by beauticians and clients, such as solitaire game, you can guess, etc. )
Link 3: beautician canvassing link (beauticians stop canvassing for their relatives and friends and choose the best beautician)
Link 4: Award-giving link (excellent beauticians announced their acceptance speech and won the title of "520 Most Beautiful Angels", and the beauty shop manager presented certificates and prizes. )
Article 4 of the 520 Beauty Promotion Plan Purpose:
First, strengthen the corporate culture atmosphere.
Second, understand the voice of beauticians.
Third, expand new customers.
Activity theme: 520, greetings to beautician!
Activity time: May 20th, 20xx.
Activities: The beauty shop can hold the "520 Hairdresser's Day" on May 20th to select your favorite beautician, and give each customer who is invited to the shop a certain prize and a discount card of the beauty shop.
Link 1: Excellent beautician speech contest (beauticians can tell their love for the beauty industry, their life and lessons, their prospects for the future and touching stories around them).
Link 2: Game link (this is a small game played by beauticians and clients, such as solitaire game, you can guess, etc. )
Link 3: beautician canvassing link (beauticians stop canvassing for their relatives and friends and choose the best beautician)
Link 4: Award-giving link (excellent beauticians announced their acceptance speech and won the title of "520 Most Beautiful Angels", and the beauty shop manager presented certificates and prizes. )
Article 5 of the 520 Beauty Promotion Plan Purpose:
1, welcome online Valentine's Day peak season, brand promotion.
2. Increase sales to give customers confidence and create conditions for pressing goods in May.
3, do a good job in customer relations (I transferred to the market in April)
Theme: Welcome May Day, Rong Sheng refrigerator discount.
Activity time: 20XX.4.24—25 (the actual operation effect is good, extended to 4.27).
Preparatory work:
1. Communicate with store leaders about specific operation details, mainly including price, venue, personnel and material support.
On February 20th, I made a publicity in Qinzhou market: I put up posters to cover tricycles, and on the 23rd, I put up posters at the gate of the shopping mall.
3, 22, check the inventory and site materials.
4. The unified rhetoric of activities is refined: Kelon manufacturers will do promotional activities in advance on May 1 day, with special sales and exquisite gifts.
Field operation:
1, an arch, two tents, two gas models of products, a "United Nations Energy Saving Gold Award" Yi Labao, and two poster boards.
2.8 prototype output: 1 special price machine 163G, 2 measuring machines 108A, 138A, 2 new products 17 1D, 186SM,/.
Activity expenses: packed tricycles (5 vehicles) in 200 yuan, transportation expenses in 50 yuan, temporary promotion in 30 yuan/day ×2=60 yuan, * * * 3 10 yuan (the venue is applied by the mall).
Activity summary:
During the period of 1, 26 sets were sold, accounting for 4 1.2% of the 63 sets sold in that month. The main competitor sold 47 sets in that month.
2. Fully promote the May Day peak season, and 79 sets were sold in seven days.
3. This customer took delivery of 97 sets in the month, which was the highest in history. However, due to unknown forecast and other factors, the best-selling models (290S, 163G, etc. ) It began to be out of stock on May 3rd, which affected the sales in May 1 day. There is no agent in this area, which is radiated by Nanning agent. )
4. Let the refrigerator sales in Qinzhou market have a clearer theme: energy saving, and make it sound 209S. (windfall)
5. Gained the trust of customers.
520 Beauty Promotion Plan 6 I. Theme of the event
Your youth, my happiness.
Second, the purpose of the activity
1, add new customers through the beauty salon 520 Valentine's Day activities.
2. Consolidate the old customers of beauty salons
Let more people know about our beauty salon and promote our brand through activities.
Third, the activity time
20xx April 28th to 20xx May 2nd1
Fourth, the active object.
All female customers
Verb (abbreviation of verb) activity content
During the 1. activity, consumers in beauty salons can enjoy pedicure programs for free, so as to relieve the pressure of your footsteps.
2. Customers who spend money in beauty salons can enjoy a 28% discount.
3. During the activity, every customer who has spent all of 580 yuan will be given a bottle of facial cleanser.
4. Customers who spend all their money in 780 yuan in beauty salons will be given a bottle of hydrating liquid.
5. Customers who spend all their time in the beauty salon will get a set of skin care in the evening.
6. Customers who spend more than 1280 yuan in beauty salons can enjoy a 20% discount and get a set of inventory solutions.
Popularization of intransitive verbs
1. Promotion time: 20xx from April 28th to May 20th.
2. Publicity methods:
1. There are two beauty salons in front of the beauty salon, Yi Labao, with the details of the 520-day activity plan.
B. Hang a banner with the theme of beauty salon activities on the storefront of the beauty salon.
C, you can put up big posters nearby to publicize the activity plan of the beauty salon.
Distribute leaflets near the beauty salon.
Seven, matters needing attention
1, the advertising screen of the event must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.
2. During the activity, all employees in the beauty salon must behave in a standardized way, occupy a standing position and sit left and right. When meeting customers, you should agree to smile and say hello, highlighting the professionalism and team strength of beauty salon services.
3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of Tanabata Valentine's Day.
4. You can do activities in conjunction with nearby supermarkets or stores, and give 520 Valentine's Day coupons from beauty salons as gifts.
520 Beauty Promotion Plan 7 I. Theme of the event
(1) Theme: 20xx520 lovers, true love and unlimited activities.
(2) Theme: If you love me, say it bravely.
(3) theme: family is priceless, and love me is rewarded.
These themes should focus on the cultural marketing of Valentine's Day. Valentine's Day on Qixi is a beautiful life for lovers to get together. A man can send beauty and health to his lover or lover. With this as the theme, beauty salons can focus on some services that can immediately see obvious effects, such as beauty and body shaping.
Second, the active object.
1. Activity (1) Target audience: well-dressed, especially men who drive private cars, and customers of beauty salons;
2. Activity (2) Target audience: husbands, xianggong (or boyfriends) and beauty salon members of the participants in the activity (1);
3. Activity 3 is aimed at the target audience: activity (2) participants and all women participating in the selection;
Three. Activity content activity
(1): 20x520 During the special event, all men can buy a specially packaged romantic gift for their wives (girlfriends) in the beauty salon to fully express their love and thank their wives (girlfriends) for their support and help over the past year; Beauty salon customers can also promote (couples can enjoy preferential activities); Beautiful card can enjoy nine major discounts:
1, optional basic nursing items 12 times;
2. You can choose four body care items;
3. Send a set of gift boxes (specially packaged) to your wife (girlfriend) with infinite love.
4. A bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person;
5. Get a famous brand men's belt (or a famous brand shirt, purse, etc.). );
6. Get a special cleanser for men;
7. Give male kidney care once;
8. Get a love oath card, participate in the best love story selection activities, and have the opportunity to get beautiful prizes;
9. you can get a 10% discount on the same day booking; Note: or if the marriage date is more than three years (including three years, subject to the marriage certificate), you can get another 10% discount (discount)
Activity (2): If you love me, say your love vows bravely. During the activity, all men who buy special packages for lovers' romantic gifts and husbands (or boyfriends, please note: don't buy special packages for lovers' romantic gifts) can get a love oath card in the beauty salon, write down their touching love words and stick them on the heart-shaped board at the entrance of the beauty salon, so that everyone can witness their feelings for lovers and make love last forever.
Activity (3): Family ties are priceless. During the selection of the best love words, all female friends can receive the best love words and choose their own best love words to express various awards. All female friends who participate in the selection will receive experience coupons (or RMB vouchers) from beauty salons and participate in the lucky draw to hunt for beautiful prizes; The results of the selection were announced on August 9th 17: 00, and five awards were selected, namely, the most touching love story award, the most creative love story award, the best popular love story award, the most simple love story award and the most humorous love story award. Winners will receive a free couple package (or a free couple movie package) in the western restaurant. And select a number of winners to participate in the selection (awards and prizes are determined by the beauty salon);
Fourth, the activities of publicity.
1. Publicity highlights: five days before the event.
2, propaganda means:
A, send a list (theme: a letter to a man,);
B, hanging banners (activity theme);
C. Poster posting or X-box display (activity description);
D. newspaper clippings;
E, 520 couples advertising balloon promotion (heart-shaped pink balloon);
Verb (abbreviation for verb) Activity Remarks:
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target Mr. DD;
2. Publicity points: It is emphasized that the special package of romantic gifts for couples is the greatest care for the wife (girlfriend) and the actual expression of love;
3. Make the sales target of the activity, decompose it into the corresponding task indicators of beauticians (beauty consultants), and reward according to the achievement rate after the activity.
4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a post reminding male guests to stop, they must be removed during the event; And pay attention to the interference of urban management when putting heart-shaped boards outside the store;
5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses * * * to cooperate with the promotion, enhance the obstruction of activities;
6. This scheme is for reference only, and the specific promotion content and implementation details should be adjusted and supplemented according to the actual situation of business districts and beauty salons.
520 Beauty Promotion Plan 8 Valentine's Day Theme:
Love is always with you on Valentine's Day.
Activity purpose:
Use Valentine's Day to increase the number of customers in beauty salons, improve sales performance, patronize old customers, enhance customer stickiness and promote beauty salons.
Activity time:
20xx May-May 20th (one week is appropriate, the time is too short and ineffective, and the time is too long and there is no atmosphere in the store).
Active object:
All female customers and special targets (married women, women in love, women about to take off their bills)
Valentine's Day activities:
1. During the event, the lady who enters the store will receive a beautiful rose or a mysterious gift;
2. During the activity, whenever a man accompanies a woman into the store, she can get a beautiful rose or a mysterious gift for free. If the woman does any nursing project, the man can enjoy a shoulder and neck nursing project experience for free.
3. During the activity, you can enjoy a 10% discount on the basis of 20% off the original price, which will make customers feel more affordable;
4. "Love Transfer" activity, where a man sends his wife (girlfriend) a designated beauty project card or a designated beauty product set to express his love, the beauty salon can convey his love to him, express his love, give his wife (girlfriend) an unexpected surprise or give him three free facial care projects (one for each fragrant back care).
5. During the activity, if the consumption amount reaches 1699 yuan, you can give a bouquet of designated roses (color optional). The gift of roses is limited to Valentine's Day, with cards and love messages;
6. Get together for love. Couples who come into the store for consumption on Valentine's Day can draw a lottery for free, give a bouquet of roses, apply for a physical project card and give a facial care project;
7. Love is expressed loudly. If customers who enter the beauty salon can express their deep love to each other loudly, the beauty salon will give a pink ribbon breast worth 1999 and a bunch of roses.
Promotion of Valentine's Day activities
1, publicity time: 20xx May10-May 20th.
2. Publicity methods: banner and slogan display outside the store, Yi Labao in the store, content display of advertising screen activities, active communication by WeChat friends circle, frequent phone calls, short messages and WeChat communication.
Matters needing attention in Valentine's Day activities
1, the poster design should be infectious, the atmosphere should be romantic, and the layout should have love;
2. Professional employee behavior, high standards, high requirements and high etiquette to receive customers;
3. The event gifts are fully prepared, and the roses are agreed in advance;
4. Employees are skilled in activities and sales words.
9 520 is an important festival for couples. If beauty salons can seize this opportunity and launch attractive promotion projects, it will be a good business growth point.
I. Purpose of the event
1. Seize the business opportunities of holiday promotion, avoid vicious competition of "price competition" and "competition for customers" through the innovation of activity content and objects, give customers a sense of freshness and stimulate consumption desire;
2. Improve the sales performance of beauty salons and attract new customers;
3. Create the brand image and popularity of beauty salons and enhance customer loyalty;
Second, the theme of the event
If you love me, say it bravely.
III. Contents of activities
20xx During May1May-May 20, all men and husbands (or boyfriends, note: they don't have to buy the special package of "Beautiful New Year's Heart Gift") can get a token of love card in the beauty salon, write down their touching words and stick them on the heart-shaped board at the entrance of the beauty salon, so that everyone can witness their feelings for their loved ones together.
Four. Activity remarks
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;
2. Publicity points: Emphasize that the special package of "Happy New Year Gift" is the most caring for the wife (girlfriend) and the practical action of love;
3. Make the sales target of the activity, and decompose it into the task index of the corresponding beautician (beauty consultant), and reward according to the achievement rate after the activity.
4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", it must be removed during the event; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;
5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;
520 Beauty Promotion Plan 10 I. Theme of the event
Family is priceless, love is at 520.
Second, the activity time
20xx year x month x day -x month x day
Third, the object of the activity
New and old customers and boyfriends (husbands) of beauty salon franchisees.
IV. Purpose of the activity
1, use 520 Valentine's Day to increase customers for beauty salons.
2. Through the promotion of 520 activities, the surrounding consumers are deeply impressed by their beauty salons, thus achieving the role of brand promotion.
3. Give back to old customers through 520 activities to achieve the purpose of staying.
Verb (abbreviation of verb) activity promotion
1, publicity time: 5 days before the event;
2, propaganda means:
A, send commands along the street;
B, hang banners;
C, poster posting and x-box;
D. SMS, WeChat or telephone invitation;
F. Send tweets on the public WeChat platform of beauty salons;
E, beautician circle of friends publicity;
Activity of intransitive verbs
During the period of 20xx- 16:00pm, all women can get a coupon for the best love story. As long as their boyfriends and husbands write their love story vows at the event and paste these touching love stories on the love wallboard in the beauty salon lobby, they can get an experience coupon worth 299 yuan and a voucher worth 199 yuan, and they can also participate in the lucky draw.
The results of the selection will be announced on the evening of 17: 00, and three awards will be awarded, such as the most touching love story award, the most creative love story award and the most humorous love story award. The winners will receive a free couple movie package and a 30% discount on any beauty project.
Seven. Matters needing attention in activities
1, leaflets and slogans should be infectious and inflammatory.
Therefore, when designing advertising language, 520 is a couple's festival, and the theme must be the most reasonable, romantic and considerate, first to impress women, and then to drive men to actively participate through the appeal of women. When designing leaflets and slogans, we can find another way and use expressions that don't follow the crowd. As long as it is the blessing of three views, "the language is not amazing and endless" is also possible.
2, the activity time should be well grasped.
The romantic 520 Festival is a festival that all businesses will aim at. Before this day comes, many businesses are already "waiting for opportunities". Generally speaking, a week before the festival, beauty salons had better not do too many promotional activities, so as not to let the flow of Tanabata activities be consumed in advance.
3. The activities should be publicized in a comprehensive way.
In the Internet era, we should not only do traditional propaganda methods, but also use self-media platforms, official WeChat accounts and other promotional resources. A high-quality Tanabata activity tweet can replace the high advertising fee.