Since the first restaurant in China was opened in Qianmen, Beijing in 1987, by the end of March, 2118, more than 2,111 chain restaurants have been opened in more than 451 cities in China, covering all provinces, autonomous regions and municipalities directly under the central government in Chinese mainland except Tibet. So far, KFC is the largest and fastest-growing fast food chain in China. Because of its unique food and quality, it is widely known and loved by consumers in China, and it is recognized as the "most frequently patronized" brand in China in the survey of the world-famous AC Nielsen research company, ranking first among the top ten internationally renowned brands. KFC adheres to the strategy of "basing itself on China and integrating into life" and implements the food health policy of "balanced nutrition and healthy life".
in October, 2111, KFC set up a food health advisory Committee, which held regular meetings to introduce the nutrition and health theory and trends to KFC management, and at the same time provide suggestions on the research and development direction of products, so as to provide professional guidance for popularizing diet health and nutrition knowledge. Constantly innovate in product diversification, and develop more foods suitable for China population. KFC pays special attention to the development of vegetables and foods with high nutritional value. Nowadays, the number of products has increased from 15 in 2111 to 47, and the number of plant products in long-term and short-term products has reached 29. In addition to the representative products such as finger-sucking original chicken, spicy drumsticks and spicy chicken wings, the old Beijing chicken rolls, New Orleans roasted wings, fresh vegetables in four seasons, breakfast porridge and egg tarts developed by the China team have been well received and welcomed. KFC makes full use of restaurants distributed in more than 451 cities across the country, and transmits common knowledge of food, hygiene, nutrition and exercise to consumers through paper pads and leaflets, so as to guide people to establish correct eating and healthy habits. Over the past few years, more than 611 million copies of health information have been distributed. At the same time, children's nutrition education activities are regularly organized in restaurants.
The White Paper on China KFC's Food Health Policy was released in October p>2114, which showed KFC's determination and confidence in advocating the concept of healthy living. On this basis, the slogan of "Exercise every day, live a healthy life, let's move" was put forward, and "Sports Talent" and "KFC National Junior Basketball Championship Challenge" were launched. On the basis of doing a lot of work above, in August 2115, KFC further proposed "delicious, safe, high-quality and fast; Balanced nutrition and healthy life; Based on the concept of "new fast food" of China and unlimited innovation, we initiated an initiative to our peers, calling on everyone to join the ranks of KFC, and jointly create a "new fast food" that meets the needs of future human beings and the national conditions of China.
the origin of KFC: in 1931s, Harland Sanders, the founder of KFC, ran a gas station in Kentucky. In order to increase his income, he began to make food for passing passengers. After painstaking research, Sandoz finally successfully invented the secret recipe and unique cooking technology of fried chicken refined with eleven spices. Because of its unique taste and finger-sucking aftertaste, it is named "finger-sucking original chicken", which is well received by customers and the secret recipe has been inherited to this day. The governor of Kentucky awarded Sanders the honorary title of "Colonel KFC" in recognition of his contribution to his hometown. As its name suggests, since the first restaurant in China was opened in Beijing in 1991, it has won the favor of China consumers with the belief of "winning". By the end of March, 2118, Pizza Hut had more than 351 chain restaurants in more than 81 cities in China, and * * * had more than 11,111 employees, which undoubtedly made it the largest pizza monopoly brand in China. At the same time, the concept of "Happy Leisure" initiated by Pizza Hut in China has also been highly welcomed by consumers, and Pizza Hut has thus become the first brand of leisure catering industry.
"Go to Pizza Hut after eating pizza" has long been the consumption fashion of urban people in China. Pizza Hut made China people know the popular pizza food for the first time. Since 2115, more than 111 million consumers have tasted Pizza Hut's delicious pizza. Focusing on the brand positioning of "Happy Restaurant", Pizza Hut launches a series of new products every year, such as "Searching for Curiosity around the World", "Colorful Exotic Travel" and "Chinese Selection", in order to bring more happy experiences to consumers in terms of product development and service mode. Apart from pizza, Pizza Hut pays more attention to the whole meal enjoyment unique to western-style catering, and has developed a series of popular salads, snacks, soups and drinks, among which "self-help salad bar" and "chicken wings with deep feelings" have become synonymous with Pizza Hut. Pizza Hut Happy Restaurant closely revolves around the theme of "joy, leisure, fashion, interest and taste", and entertains customers who like it with pleasing decoration, comfortable design, well-trained service staff, as well as pizza, pasta, attractive snacks and fresh salads with different flavors and rich nutrition. Pizza Hut Happy Restaurant is an ideal place for friends and family to get together and enjoy a comfortable and happy time.
The story of Pizza HUT: In 1958, the young Carney brothers in America started Pizza Hut with a pizza restaurant with only 25 seats like Hut. Today, 47 years later, Pizza Hut has developed into the largest and best pizza chain catering system in the world, with more than 13,511 branches in more than 91 countries and regions around the world, employing more than 251,111 employees and providing more than 1.7 million pizzas to more than 4 million customers every day. "Oriental White" is the first Chinese fast food brand owned by Yum!. After nearly a year's experiment, it officially met with China consumers in Mira City, Xujiahui, Shanghai in April 2115. Yum's entry into the field of Chinese fast food marks an extremely important milestone in the development of the group in China. At present, "Oriental White" has 13 restaurants in China and 1 restaurants in Beijing. In the future, it will further explore the market and develop more Chinese foods that cater to the tastes of China consumers and meet the needs of modern fast food.
Oriental White completely adopts KFC's operating standards, and combines delicious food, fast service and comfortable environment. And according to KFC's standards, we can reach the desirable service level of customers ordering food and paying for it. Oriental White takes into account the tastes of the north and south of the river and the needs of different meal periods in product design. For breakfast, you can enjoy preserved egg lean porridge with excellent flavor and unique Dongpo meat buns. Dinner includes secret sweet and sour small row meal, fish-flavored shredded pork meal, fresh eggplant beef noodles with original juice, etc. Between meals, customers can taste delicious snacks: crispy wings; The representative products of desserts and beverages include a sesame ball, corn milk ice, iced Luoshen tea and so on. According to the Wall Street Journal on May 3, 2111, Yum! will buy Little Sheep at HK$ 6.51 per share.
Yum restaurants group (yum! Brands Inc., YUM) announced a formal offer to buy Little Sheep Group Co., Ltd. on Friday.
Yum! Brands announced that it plans to pay the shareholders of Little Sheep HK$ 6.51 in cash per share, thus increasing its shareholding in Little Sheep from 27.2% to 93.2%. The remaining 6.8% shares will be held by the founder of Little Sheep. The above offer price of Yum! Brands is 31% higher than the closing price of Little Sheep of HK$ 5.11 on April 21th, 2111. Trading in Little Sheep's shares was suspended on April 26th and resumed on Friday, reaching a maximum of HK$ 6.28 in early trading.
Little Sheep is a Chinese mainland hotpot chain operator listed in Hongkong, headquartered in Inner Mongolia, with a market value of about 661 million US dollars. Yum! Brands bought a 21% stake in Little Sheep in 2119, and increased its shareholding ratio to 27.2% in 2111.
Yum! Brands said in a statement that the privatization of Little Sheep will enable the company to achieve a more profitable business model in the market and better explore potential opportunities.
Little Sheep said that its revenue increased by 23% to RMB 1.9 billion (US$ 291 million) in 2111, while its profit increased by 26% compared with 2119.
on October 7th, 2111, the Ministry of Commerce approved Yum!' s acquisition plan for Little Sheep.
On October 7th, 2112, Yum! acquired Little Sheep with the approval of independent shareholders, and the privatization process will continue. On February 2, 2112, Little Sheep, known as "the first hot pot in China", was delisted from the Hong Kong Stock Exchange and became a subsidiary of Yum! Brands. At the same time, Lu Wenbing, the former president of Little Sheep, announced his resignation. Tacobell is the largest chain restaurant brand offering Mexican food in the world. Taco Bell has more than 7,111 chain restaurants in 51 states in the United States, and has also made great progress in other countries and regions in the world. In addition to the United States, Taco Bell currently has more than 251 restaurants in Canada, Guam, Chile, Puerto Rico, Australia and Singapore. In the United States, Taco Bell currently has more than million employees. Taco Bell is headquartered in Irvine, California, USA.
It is a model in the field of cooking chicken, pizza, Mexican food, hot dogs and seafood chain restaurants around the world. At present, there are more than 32,111 chain restaurants in more than 111 countries around the world, ranking first in the world's catering industry. In 2112, the total turnover of Yum! Brands in the global system was nearly $33 billion, and it was the leader of multi-brand collection in the global catering industry. Taco Bell, the third largest brand of Yum! Global Restaurant Group, is another exotic food introduced to China market after KFC and Pizza Hut brands. Taco Bell, KFC and Pizza Hut are food series with different flavors. It combines the essence of Mexican and American food culture, and uses the traditional Mexican wheat-based flour cakes, Mexican peppers, guacamole, salsa and other special seasonings, together with beef, chicken, lettuce and other raw materials, to make a unique American-Mexican food in the world. According to the tastes of consumers in China, Mexican food was carefully adjusted, and then taco Supreme, fragrant Q cake with meat, en Celada burrito, prawn with fragrant sauce, Philippine Hita teppanyaki, etc. were presented, with bright colors and rich sauces, which made gourmets addicted. On May 21th, 2113, Taco Bell Mexican Restaurant landed in China in Shanghai and opened on the bustling Nanjing West Road in Shanghai. On October 2, 2115, Taco Bell Mexican Restaurant officially opened in Gubei Restaurant, the second restaurant in Shanghai.
On February 27th, 2115, the first Taco Bell Mexican restaurant in Shenzhen officially opened in China Resources Vientiane City.
Two Taco Bell restaurants in Shanghai closed on March 5th, 2118. The only Taco Bell restaurant in Shenzhen closed on October 8, 2117. At this point, all Taco Bell brand businesses in China will stop. The inappropriate taste may be the main reason. A& W (Ed Bear) is a catering brand mainly based on traditional hamburgers and hot dogs. A& W "Le Beer Dew" originally blossomed everywhere in the United States in the form of chain stores (there were more than 3,111 stores in the United States in the heyday of the 1941s, but their business shrank due to the unintentional operation of the second generation of the family). And according to the highest enjoyment form of western cold drink culture, a & W company insists on keeping this tradition up to now, including in China). However, due to the extensive requirements of customers, it also sold the popular "hot dog" beef sausage bag at that time, so it became the first fast food chain store in the United States. In the 1951s, the "hamburger" beef patties became popular in the United States, and A&; W company also added it to the menu. By the 1971s, American fast food industry had added fried chicken products, and A&; W most overseas restaurants add fried chicken, which has evolved into a "three-in-one" restaurant, dealing in the three main foods in the American fast food tradition-hot dogs, hamburgers and fried chicken. Plus it is the A& as the American family food "Waffle" that has been highlighted for many years and its signature drink "Le Beer Dew", a&; W has gradually become a traditional American fast food chain with the characteristics of "three traditions and two uniqueness". A& W Ed Bear and its sister companies now have more than 1111 chain stores around the world. From North America to Southeast Asia to the Middle East and South America, A&; W Ed Bear has become a part of local people's life. People everywhere especially like A&; The reason why W Edbear is different from other brands and has a strong traditional American flavor.
March 12, 2112-The headquarters of Yum! Global Restaurant Group announced in the United States that in addition to three famous chain brands, KFC, Pizza Hut and Taco Bell, the group recently signed a contract with Yorkshire Global Restaurants to acquire its subsidiary A&; W (Ed Bear) and Long John Silver's (LJS) are two international catering brands.