1. Understand the enterprise and determine the design direction

The purpose of the album is to publicize the enterprise and its products and facilitate the transaction. Then, the brochure design company needs to understand the real needs of the enterprise, corporate culture, products, and audience groups, integrate according to various important contents, and determine the direction of corporate brochure design and production;

Zhonghui designed the original album design

Second, corporate brochure planned and combed the framework

The direction of corporate brochure's design and production was determined, and then the whole corporate brochure was planned and framed; According to the common corporate brochure, the general contents to be prepared are as follows:

1) Corporate brand culture. The development process of the enterprise, team culture, company strength and other contents, brand culture display is an indispensable part of corporate brochure. Brand culture effectively conveys the business philosophy of the enterprise to the target audience, leaving a deep impression on the target audience, thus improving the possibility of transaction.

2) enterprise products. What the enterprise sells, what the products are, what the categories are, and where the core advantages are. According to the characteristics of the products, the products are presented to the target audience more completely by combining pictures and texts.

3) Business partners, success stories. Which well-known brands have the enterprise cooperated with and what are the representative cases? Enhance the trust of the target audience through the real cases of the enterprise.

III. Adjustment and modification

Based on the above contents, the first draft scheme is designed, submitted to the enterprise for review, and subsequently adjusted and modified until it is finalized;

iv. Production and printing in corporate brochure

Printing is a very important step and the last link of corporate brochure's landing, so it can't be underestimated. According to the design scheme, select the appropriate paper and printing technology.