Attracting customers is simply marketing. Marketing is divided into several steps, and I will explain them to you here:
We divided several marketing steps according to the expected effect:
First: how to make customers advance to the store?
We can use strong visual display (opening ceremony, flower baskets at the door, firecrackers, large posters, lighting effects, etc.). Let customers see us first, and then attract customers into the store through small gifts, vouchers and doll interaction. In this way, we achieved our first goal.
Second: how to make customers buy?
We can promote the purchase of customers by food display, discount, voucher distribution and special food gifts. And reach the consumer's purchase intention. This premise must be that we have enough confidence in our products. Knowing that the quality of our products is reliable.
Third: How to make customers come again?
Catering theory tells us that the cost of maintaining an old customer is far lower than the cost of attracting a new customer. Therefore, it is necessary to introduce certain marketing means so that customers can come again next time. We can effectively stimulate customers' stickiness by issuing coupons and buying vouchers next time, including membership card marketing, so that customers can form a second purchase independently. Of course, this is based on the stability of our products and good service system.
Then I want to introduce you to the actual design of the decoration style of the catering industry.
In fact, the decoration of catering should be designed according to your storefront signboard and the category you want to operate.
For example, if you want to cook traditional food, your decoration style may be closer to retro style.
If you want to make traditional hot pot, you may want to be close to the palace style. If you want to make hot pot now, you may want to be close to modern style.
This category is different, the signboard culture is different, and the decoration style is naturally different. You can't decorate an old palace-style shop with a modern city name, it will look out of place.
Also, it is very important to design the layout of the front and back end according to the category, such as how big the kitchen needs, what equipment is needed, where the location is reasonable, and whether the exhaust air meets the settings.
I suggest you find a relatively professional company to do related business docking.