Board game industry? It's definitely a sunrise industry, and one fake is punished by ten. As long as you have the strength to make quality products, you can boldly enter the business. I'll give you some data: card board game started at 50 thousand in 2008, kayaking, two-person studio, called Du Binhuan. In 2009, the output value of 300w w, 10 is not counted, but I have industry sources that it has exceeded 80 million. The landlord can calculate the growth rate himself. The second data is that 90% of the domestic board game market is the "Three Kingdoms Kill" of card board games.
However, the problem now is that the industrial chain has not yet formed. It is difficult for board game companies to connect with online games and find ways to make the board game industry bigger and better. In a few years, it will be smoother for Yoka to become Depth Charge.
Let me tell you carefully what a board game shop is. As the name implies, it is a shop that plays table games. What are its forms?
1, the board game bar in the building (renting a property in the commercial and residential building as a business place) charges customers by providing games.
2. Teahouses and cafes (Net Edge, unicolor) attract more customers by offering games and charging for drinks.
3. funbox, which mainly sells and sells desktop games.
Second, why do you want to open a store? There are roughly the following situations
1, table game is a new type of entertainment and leisure, with a good development trend.
2, the board game shop seems to have low threshold, small investment and fast return.
I want to change my present job into the operation of a board game shop.
4. I love games and have a high interest in them.
5, the existing business premises, board games as a supplementary way to increase income.
6. In some aspects, there are certain resources and channels to realize and earn income through board games.
7. Be a boss and achieve self-achievement.
8. Take board games as a way to start a business.
Third, what preparations do you need to make to open a store?
1, license
As a new thing (just like Internet cafes ten years ago), desktop games can't be reflected in the business license as business content at present, so we can "save the country by curve" in two ways. One is to apply for a license for a water bar (teahouse, coffee shop). Water bar belongs to the catering industry, and it needs environmental protection, public hygiene (if it is a light meal, it needs a hygiene license) and fire inspection before it can apply for a business license. Second, applying for a chess license requires cultural approval. As a public entertainment place, the above three documents should also be applied. The above two methods are applicable to facades and shops. If it is in a building, it will be easier. You don't need to apply for a license (of course you can't apply). If you work as a sideline, you can register a company as an office, but this can't stand the inspection (fortunately, the management department rarely comes at night and weekends).
Step 2: house
When looking for a house, you should have a plan. Lot, area, traffic, rent, water supply and drainage, strong and weak electricity, fire escape, interference factors, outdoor light box location, room structure, etc. These are all questions that you should consider. Paying special attention to disturbing the people can avoid many contradictions, which are not handled well or even devastating.
3. Let alone decoration and furniture. Let's just make three suggestions. First, at the same time or in the early stage of signing the agreement with the landlord, you should carry out these tasks simultaneously, which can save time and rent. Secondly, it's okay to have personality and atmosphere, but we must control the cost. What kind of consumption determines what kind of investment. Don't do everything best just because it's your own shop. This is business, not your own residence. The third is to do a good job of exhaust and air conditioning system as much as possible.
Everyone is very experienced in games. Don't care too much about the price. What kind of game to choose is more important than the price difference between 10 and 20 yuan (in fact, for beginners to open a shop, I still think it is better to go to funbox to buy games. Funbox can provide a package of games, many of which are parties and fun games.
5. Recruitment: In the service industry, people play a decisive role. 2 1 The most expensive thing in the century is talents. You have to spend a lot of time to cultivate and find suitable candidates.
6. Everyone has an idea, and everyone has a brand. Do your own store, do your own brand and logo, and make a catchy store name.
4. What is the budget for opening a store?
How much money determines the size of the store. Several big funds: down payment and deposit for rent, decoration, furniture, games and home appliances. . . If you are going to open a store of about 6.5438+10,000 yuan, I think you should prepare at least 6.5438+0.5 million yuan. If you are going to open a store of 500,000 yuan, I think you should prepare 700,000 yuan. Nothing is smooth sailing, and people are often wishful thinking, doing badly and preparing for the worst. It is very important for this store to accumulate contacts. You need a certain financial strength to make a profit.
What are the potential hidden dangers and crises of verbs (abbreviation of verb)?
Although board game shops are developing rapidly at present, there are still many problems. In terms of policy supervision, because it is a new thing, there is no competent unit at present, but in terms of the nature of its entertainment industry, it is likely to belong to the Director of the Cultural Bureau in the future (taking Internet cafes as an example). At that time, the competent authorities will formulate many management rules and regulations to limit, restrict or standardize and promote the development of the industry, so many small board games that are not up to the objective and hardware conditions may face difficulties. Judging from the history of internet cafes, as far as the market is concerned, dozens of stores have been opened in just a few months since the end of last year, and the development speed can be described as rapid, which is quite driving force for expanding the influence of board games and the audience of board games. However, the original and growing population may still be unable to meet the explosive growth of board game stores. In a certain period of time, the competition is bound to be quite serious, and it is also a question whether the fragile industries can bear a series of domino effects caused by it.
6. What is the core competitiveness of the board game shop?
I am willing to judge from these five aspects: more suitable price, better service, more exquisite products, more comfortable environment, and more distinctive in-store atmosphere. Looking at a person's ability is to look at his ability to comprehensively use and integrate various resources to do things well. The same is true of the competitiveness of a store. Under roughly the same conditions, whoever does better will win more consumers.
7. Who are the target customers of the board game shop?
Personally, I think, from the perspective of profit, the best target customer group is individual customers. First, it can spread and bring you more new customers. Second, it can speed up the turnover and improve the utilization rate of the table.
8. What is the consumption pattern of the board game shop?
1, time system, charged according to playing time; 2, the gameplay system, unlimited time; 3, order, charge through the beverage mode.
Nine, cashier system
How do you charge when the store opens and starts to make money? There is also a lot of learning.
If the scale is not very large, you can charge yourself, pay by head, and pay by registered card. If you want to be formal, you can buy a cash register of several thousand yuan, which saves you a lot of tedious work and has certain management and statistical functions.
If it reaches a certain scale and wants to make the charging method functional and rich, you can choose a computer billing system. A complete set of equipment needs hardware (computer, bill printer, card reader, UPS, backup system, PDA) and software (billing system, membership system). A good billing system has the following functions and benefits.
1, improve efficiency and save labor.
2, strengthen management, reduce and avoid mistakes.
3, calculation and statistics functions, automatically form a report
4, service standardization, improve customer satisfaction
5, membership card system, take the form of recharge gift, enhance customer stickiness, timely recovery of funds.
6. If you open a chain store, you can get an IC membership card, which is common to all stores.
X. Beverage production
For board game shops that charge by the hour, providing drinks is also a big source of income. You can choose to buy some bottled drinks to sell, but the price will be more transparent and lack of added value. It's best to make your own drinks. If you have some basics or individuals who like DIY, you can go to the hotel supplies market or the tea house beverage distribution center (such as Renmin Road) to buy raw materials and mix them yourself. The raw materials are nothing more than flour, fruit juice, creamer powder, dairy products, flower and fruit tea and so on. There are four main technical links, one is proportion, the other is temperature, the third is gesture, and the fourth is sugar and oil. Master these points and you can become an introduction. If you think these are too troublesome or pay more attention to the hygiene and safety of raw materials, you can choose famous brands of raw materials. Take Roy Teahouse as an example, all the raw materials for drinks come from Pepsi, Nestle and Lipton (Nestle's drink plan provides more than a dozen delicious drinks). Coupled with exquisite tea sets (sold in the hotel supplies market and IKEA) and suitable prices, I believe it will achieve good returns and good reputation.
XI。 Supply channel
As a business place, in daily operation, it will consume a lot of daily necessities and articles, ranging from light bulbs and roll paper to fans and utensils. If we can run more markets and do more comparisons, I believe we can save a lot of money. General professional goods can go to the professional market to buy, daily consumables can go to the wholesale market or ask them to deliver goods to your door.
Twelve. Improve customer satisfaction
I have concluded that the satisfaction of ordinary customers depends on the following aspects for board game shops:
1, convenient transportation. Board games are places where people get together. For a person or a group of people, it is necessary to choose convenient transportation and simple walking route. Shopkeepers should tell customers their position as simply as possible.
2. The price is right. Mass consumers, that is, young people, are the mainstream consumers of board game shops. They have a certain spending power, but places with high cost performance will always be given priority.
3. Friendly service. Friendly service, responsive, and more attention to detail.
4. The products are in place. Products mainly refer to drinks, whether ordered or drunk. Although the consumption is not high, the taste is at least acceptable, which is also an important standard for customers to score.
5. Other services. Such as diversified choices of take-away meals, provision of wireless network, clean and tidy toilets, etc.
6. Complaint handling. Complaining is not terrible, but it should be taken seriously. A good complaint handling can resolve possible crises and solve customers' dissatisfaction.
7. Features. It is different from other stores in hardware or software, even if it is a little or tiny, but it is enough to attract attention and leave an impression.
8. Sense of identity. Desktop games are communication games between people. When teaching new customers, you can choose some fun and easy-to-use games to stimulate and improve customers' interest. In the process of teaching games, you should also use words of encouragement and praise as much as possible, which will increase customers' confidence, identity and sense of belonging.
Thirteen. detail
Details make service, details determine success or failure, and details highlight the brand. I have listed some details, and I hope everyone can brainstorm.
1, the games in the showcase are classified according to several standards. According to the theme of the game, it can be divided into business, war, art, numbers, entertainment, puzzle/hands-on; According to the degree of difficulty, it is divided into joy type, simple strategy type and deep strategy type; According to the number of players, it is divided into 2-4 people, 5-6 people and more than 7 people. This is an efficient indexing method, which also helps customers to choose voluntarily.
2, measure the level of an entertainment venue, look at its bathroom. Bathrooms can be cleaned by hourly workers during peak business hours to keep them clean and the air fresh.
As most shops are located in the building, it is like the last mile of broadband. After entering the building, make conspicuous signs from the entrance to the entrance for the convenience of customers.
4. Providing wireless network, installing a broadband does not cost much, but it can satisfy more and more wifi users.
5. Exquisite and practical small coffee table. Putting the game on the table may require a lot of action. From the point of view of taking care of games and facilitating customers, a small coffee table is essential.
6. Eye-catching clothes or work cards of employees in the store. The mainstream board game shops in Shanghai are quite homely. In such an environment, it may be really difficult for new customers to distinguish between players and shop assistants.
7. For old guests, consider letting them put their own special cups or storage space in the store, which will not cost much, but will enhance the stickiness and sense of belonging of old guests.
8. For the new guests, it is also a good way to maintain the relationship by sending some beautiful small gifts and store information cards when leaving.
Fourteen Consumer groups
I have been seeing discussions about the charging methods and consumers of board game shops, and I also want to talk about my own views.
I think people who like and often play board games fall into two categories. One kind is strategy players or enthusiasts. They like to keep in touch with new games, and they are willing to spend time playing games. They are also willing to find opponents similar to themselves and integrate into such a circle. They play games for pure interest and enthusiasm, and they play board games for self-affirmation and value. The other is the mass consumers, who regard board games as a new leisure way, an entertainment tool equivalent to singing K, clubbing and playing chess. They play games for fun and happiness and spend time with their friends. They will enjoy the Three Kingdoms Kill, Nuggets. They are the mainstream. In the future, two formats of board game shops may evolve. One is specialty store, which means that a boss or shop can unite a considerable number of experienced players and become a stronghold. The other is a shop suitable for mass consumers (in fact, it can be a teahouse, a coffee bar or a board game shop). However, the development momentum of the latter will be much greater than that of the former, because it depends on enough consumers, and the latter will form models and chain stores, while the former, although professional, does not have good reproducibility.
By the way, I am not optimistic about the charging mode of teaching games. On the one hand, the person who teaches is not necessarily absolute authority. On the other hand, who is the target? Fans like to study the rules themselves and find someone to scrutinize them. Mass consumers buy fun, and it is estimated that it is difficult to ask them to spend money to learn games.
I am a game design major, so you can discuss the industry with me. Baidu left a message.