It is generally believed internationally that the coefficient of industrial drive of the exhibition industry is 1:10, that is to say, if the exhibition venue itself creates 1 yuan of benefits, it will bring 10 yuan of benefits for the neighboring food and beverage, hotel, finance, shopping and other related industries. While the new National Exhibition is under construction, this driving effect has begun to appear.

Along the new National Exhibition in front of the Tianbei Road, you will find that this area has become a large construction site, the project under construction one by one. Shopping, catering, entertainment integrated business Continental Plaza has not been completed, McDonald's, South Beauty and other resident enterprises have hung out billboards; a larger area of Rongxiang Plaza is in the investment promotion; Crowne Plaza Hotel Lingkong has been capped; Waterwood Lanting Hotel is also nearly completed ......

According to the introduction of the Tianzhu real estate development company, these projects are the new National Exhibition since 2006, the new National Exhibition. According to Tianzhu Real Estate Development Company, these projects are all started immediately after the construction of the new China National Exhibition started in September 2006, and are planned to be opened at the same time with the new China National Exhibition. According to statistics, there are currently 19 hotels within 10 kilometers of the new National Exhibition with more than three-star standards, and there are five or six four- and five-star hotels under construction.

2 kilometers from the new National Exhibition, after the Shayu township called "Roman Lake" of the artificial lake, because of the close proximity of high-grade villas, the spontaneous formation of the characteristics of the restaurant bar street. Late in the afternoon, each restaurant has three or two dining and drinking coffee customers. Operators said, looking at the new State Fair is about to open, this is not famous restaurant street has become a hotspot for investment, and last year there have been 11 stores opened one after another. The new National Exhibition of the south and west side, respectively, with Western and Chinese characteristics of the restaurant street is also in the planning and construction.

Service exhibition: thousands of people on the employment shuttle

Over the weekend, the Shunyi District Talent Service Center for the Fengrong Junhua Hotel held a special job fair down more than 3,000 applicants. The soon-to-be-opened hotel is 5 kilometers from the new National Exhibition, and more than 100 positions are planned to be recruited all locally in Shunyi District, except for the manager.

"The competition is pretty fierce, but there are a lot of opportunities." Zhang Qiang, who came to apply for the job from Gaoliyang Town in Shunyi District, said, "There are special recruitment sessions for hotels on these weekends, and I've learned to cook, so I believe there will be opportunities."

"In fact, the new State Fair itself does not offer many jobs." The person in charge of the China International Exhibition Center Group Corporation said, "However, a large number of cleaning, security, transportation and other temporary positions are needed during the days of the exhibition, and these dynamic jobs are very considerable. At the same time, for the neighboring hotels, catering industry derived a large number of labor demand."

At present, Shunyi District has organized two job fairs for the new National Exhibition, providing more than 70 people with technical jobs in civil engineering, electrical and plumbing. At the same time, with the completion of many shopping malls and hotels in the surrounding area, the demand for labor has increased substantially. From the end of last year to now, Shunyi District has organized 10 job fairs for the new National Exhibition and related industries, and nearly 1,000 people have taken the employment shuttle of the exhibition industry.

Convention and exhibition economy: gathering up cultural and creative industrial zone

Beijing Mi Road, the town of Shayu Industrial Development Zone, "Tianshu signs" is a number of printing, advertising and production of enterprises in one, specializing in the design and production of signs, signage. From the company's brochure can be seen, Sony, Motorola and other companies are customers of this enterprise.

The person in charge of the company told us excitedly: "The opportunity brought by the fall of the new China National Exhibition for enterprises like us is obvious. The new National Exhibition will be held in April automobile exhibition, the company has already received several automobile manufacturers early advertising signage production orders."

In the overall layout of the city's cultural and creative industry development, the exhibition industry in Shunyi District has been identified as a key cultural and creative industry sector.

With the new National Exhibition as the center, Shunyi District plans to build the National Exhibition Industrial Park, within the perimeter of 7.2 square kilometers, to build 180,000 square meters of office, hotel, commercial area, in order to absorb exhibitions and displays, planning, advertising, decorating and decorating and other related creative industries. At present, the industrial layout plan is being developed, the relevant services, support policies will soon be introduced.

Shunyi's expectation for the new National Exhibition is far beyond the exhibition industry. According to the district's "Eleventh Five-Year Plan", the exhibition industry area, the airport industrial zone, the State Gate Business District and the airport logistics base **** with the composition of the airside economic industrial zone. The new National Exhibition will bring a lot of people, logistics, capital flow, to attract more investors to build a platform. At present, Shunyi District and the surrounding townships have been set up specifically for the National Exhibition of investment promotion departments, in the hope that all kinds of large-scale exhibitions to look for business opportunities, to attract the strength of the partners.

There is no doubt that the new National Exhibition is an attractive piece of cake, although it is not yet possible to count how big this piece of cake is, but it is predicted that the new National Exhibition will bring 6 billion yuan of output value for the related industries every year. (Beijing Daily, March 21, 2008)

The exhibition economy is not only able to create huge economic benefits, but also can drive the development of transportation, tourism, catering

exhibition economy, accommodation, communication, advertising and other related industries. According to experts' estimation, the industrial driving coefficient of the international exhibition industry is about 1:9, that is, if the income of the exhibition venue is 1, the income of the related industry is 9. Providing a good place for enterprises to carry out marketing activities In the case of increasingly fierce competition in the market, enterprises want to look for the opportunity to collect market information and promote the sales of their products, and participating in the exhibition is undoubtedly an opportunity. On the one hand, by participating in conferences and exhibitions, enterprises can obtain all kinds of effective information in a timely, accurate and low-cost manner. Then, based on this information, they can implement appropriate marketing mix strategies. On the other hand, enterprises can induce or even create consumer demand through product, especially new product, display at exhibitions. Convention and Exhibition Economy Can Promote the Development of Cities Convention and Exhibition Economy Can Promote the Development of Cities and Improve the Visibility and Reputation of Cities

Edit this paragraph Introduction to Convention and Exhibition (Convention and Exhibition Economy) Convention and Exhibition Economy is a kind of figurative statement, which is a general term for all types of exchanges, fairs, exhibitions, and expositions.

The convention and exhibition economy is a characteristic type of economic activity that makes use of certain territorial advantages, economic characteristics, and resource advantages, and is organized by the government or social groups to convene the supply and demand sides to hold professional or comprehensive product exhibitions, publicity, transactions and services in accordance with the pre-determined time and place.

The convention and exhibition economy has the following characteristics: characteristic economic activity It is a characteristic economic activity different from the general economic activity; pre-determined time and place Adequate publicity It can make the product get adequate publicity, display, intuition, artistry and publicity to be fully realized; mutual communication It can gather many supply and demand parties to communicate with each other; concentrated time, bulk purchase and sale.

Both the exchange of products, but also the communication of information

Edit this section of the domestic exhibition economy can be roughly divided into three types of comprehensive such as Canton Fair, Shanxi Province, trade exchanges both fair; professional such as Shaanxi Yangling Agricultural Hi-tech Expo, the Wuhan International Mechanical and Electrical Products Expo, special such as the China Art Fair, the National Talent Exchange Conference.

The exhibition economy has been emphasized by the government and the industry in foreign countries, and has played a powerful role in promoting the economic development

The exhibition economy. A foreign mayor commented, "If an international conference is held in my city, it is like having an airplane spreading dollars over my head". In China, the rapidly rising convention and exhibition economy has become the propeller and new highlight of national economic development, and has become the new landscape of many cities. Successful exhibition examples are enough to confirm the "bridge" role of the exhibition and the economic benefits it generates.

Editing the role of convention and exhibition to promote economic development Convention and exhibition activities must play a huge role in promoting economic development, mainly in the following aspects:

1, for the publicity of the product, to create a national brand to create an opportunity, especially for the new products on the market role is more obvious:

2, for the producers to provide a broad market space, according to the exhibition of contracts signed during the organization, access to the production and marketing of the exhibition, and the production and marketing of the products, and the production of the products. During the contract signed during the organization, access to production initiative;

3, for the demand side to provide a wider range of options, to see samples of selected goods, the quality of the price, reduce the procurement cost, improve the quality of procurement;

4, deepen the feelings, communication of information to promote the upgrading of products and is conducive to the improvement of the level of enterprise management;

5, the most fundamental role The most fundamental role lies in the creation of economic benefits, enterprise efficiency, national income, thus promoting economic development and social progress. Overview of domestic and international exhibitions Since the 1980s, China's exhibition economy has been growing at an average rate of 20% per year, but compared with developed countries, China is still in the primary stage. The world has formed such famous exhibition cities as Paris, London, Chicago, Singapore and Hong Kong. Therefore, China's exhibition economy needs to be further accelerated. In recent years, many cities in China have invested heavily in the construction of exhibition venues as city image projects. The exhibition halls of tens of thousands of square meters in the country have reached more than 30, and formed regional centers such as Beijing, Shanghai, Guangzhou, Wuhan and Dalian. Nanjing Exhibition Center is under construction, a project with a floor area of nearly 110,000 square meters, with 2068 international standard booths, parking 1000 cars, its dining hall can provide a one-time 10,000 people at the same time dining, after the completion of the first-class modern comprehensive exhibition hall. However, experts in the industry pointed out that large exhibition centers are launched all over the world, beyond the level of China's current economic development, there is blindness, forming a waste of investment, so there is an urgent need for integrated planning and management. On the whole, the exhibition economy in

Exhibition economy in China is still a sunrise industry, through continuous efforts and improvement, will certainly move from the primary stage to the mature stage, and will certainly play a powerful role in promoting the economic development and social progress of the country.

China's convention and exhibition industry has developed in parallel with the reform and opening up; in 1978, there were only 6 international exhibitions in China and 21 exhibitions abroad; in 1999, there were 694 international exhibitions in China and 292 exhibitions abroad; during the past 20 years, the number and scale of exhibitions have increased by dozens of times. At present, the exhibition industry has penetrated into all economic fields, from machinery, electronics, automobiles, construction, to textile, flowers, food, furniture, and all industries have their own international professional exhibitions. Beijing and Shanghai have become the largest exhibition center cities in China. In terms of exhibition scale, Beijing is the largest in the country; in terms of the number of exhibitions, Shanghai ranks first in the country. According to statistics, in recent years, China's conference and exhibition business has been increasing at an average annual rate of nearly 20%. In 1999, Beijing hosted dozens of international and domestic large-scale conferences such as the World Architects Congress and the UPU Congress. The Asian Games Village International Conference Center hosted more than 12 large-scale international conferences with more than 1,000 people in a year, and more than 30 international conferences with more than 300 or 400 people. In 1997, Shanghai's four major exhibition halls*** undertook more than one hundred national and international exhibitions, and in 2001, successfully bid for the 2010 World Expo, and now regularly organizes in Shanghai every year more well-known and influential professional and international conferences amounting to more than forty.

At present, many central cities and provincial capitals have built modern large-scale exhibition halls, focusing on cultivating the "exhibition economy". The cities of Beijing, Shanghai and Dalian have clearly incorporated the convention and exhibition industry into their key industries and new economic growth points. The Shanghai International Expo Center, a Sino-German joint venture located in Pudong with an exhibition area of 260,000 square meters, has already begun construction. The national exhibition network centered on Beijing, Shanghai, Guangzhou, Wuhan, Shenzhen, Dalian, Shenyang and other cities has been formed.

The world's first sample exhibition was held in Leipzig, Germany in 1890 Leipzig sample exhibition. With the evolution of society and the progress of science and technology, the exhibition industry as all aspects are constantly adjusting and changing. Today from the perspective of total economic volume and economic scale to examine, the world exhibition economy in the world's countries is very uneven development.

Europe is the birthplace of the world's convention and exhibition industry. After more than one hundred years of accumulation and development, the overall strength of the European convention and exhibition economy is the strongest and largest. In this region, Germany, Italy, France and Britain are world-class exhibition industry powers.

Taking Germany as an example, the prominent feature of German exhibition industry is that it has the largest number of professional and international exhibitions, the largest scale, good benefits and strong strength. In terms of international trade fairs, Germany is the No. 1 world exhibition power, and about 2/3 of the world famous international and professional trade fairs are hosted in Germany. About 2/3 of the world famous international and specialized trade fairs are hosted in Germany. According to the order of turnover, among the world's top ten famous exhibition companies, there are six of them are from Germany. Every year, Germany organizes more than 130 international trade fairs with 170,000 net exhibitors, of which nearly half of the exhibitors (about 48%) come from abroad. In terms of exhibition facilities, Germany also claims to be the number one world exhibition powerhouse. Germany now has 23 large-scale exhibition centers, of which, there are 8 exhibition centers with more than 100,000 square meters. At present, the total exhibition area of Germany reaches 2.4 million square meters, the world's largest four exhibition centers, there are three in Germany.

North America, the United States and Canada is the world's exhibition industry's rising star, the exhibition held annually nearly 10,000, of which, the net exhibition area of more than 5,000 square feet (about 460 square meters) of the exhibition of about 4,300, the net exhibition area of 500 million square feet (about 46 million square meters), exhibitors 1.2 million, the audience nearly 75 million. The cities hosting the most exhibitions are Las Vegas, Toronto, Chicago, New York, Orlando, Dallas, Atlanta, New Orleans, San Francisco and Boston.

Economic trade fairs have gradually developed in Central and South America in recent years. It is estimated that the total exhibition economy of the whole Latin America is about 2 billion dollars. Among them, Brazil ranks first, organizing about 500 exhibitions annually, with an operating income of 800 million U.S. dollars; Argentina follows, organizing about 300 annually, with a turnover of 250 million U.S. dollars. In addition to these three countries, other Latin American countries exhibition economy is very small, many countries are still in the beginning stage.

The development of exhibition economy in the whole African continent is basically similar to that of Latin America, mainly concentrated in economically developed South America and Egypt. South Africa, with its strong economic strength and the radiation capacity of neighboring countries, its exhibition industry is in a leading position in the whole Southern African region. The convention and exhibition industry in North Africa is represented by Egypt, which, by virtue of its extremely favorable geographic location connecting Asia and Europe and communicating with the Middle East and North Africa markets, has made rapid progress in the development of the convention and exhibition industry in recent years, and the scale of the exhibitions and the internationalization have been greatly improved, and the large-scale exhibitions held annually can reach 30. Of course, due to various conditions, large-scale exhibitions are generally concentrated in the capital city of Cairo. In addition to South Africa and Egypt, the scale of exhibition economy in the whole of West Africa and East Africa is very small, and a country basically organizes one to two exhibitions a year, and these exhibitions can not be held year-round due to the limitation of weather conditions. The scale and level of Asia's convention and exhibition economy should be said to be higher than that of Latin America and Africa, especially the scale of convention and exhibition economy can be second only to that of Europe and the United States. Japan is the only economically developed country in the region, and the development level of its convention and exhibition industry is needless to say. Among the remaining countries, China and Hong Kong in East Asia, the United Arab Emirates in West Asia and Singapore in Southeast Asia, either by virtue of their broad market and huge economic development potential, or by virtue of their developed infrastructure, higher level of development of the service industry, higher degree of international openness, and more favorable geographic location, have respectively become the exhibition powers in the region. Taking Singapore as an example, the country's exhibition industry started in the mid-1970s, which is not an early time, but the Singaporean government attaches great importance to the exhibition industry, and the Singapore Convention and Exhibition Bureau and the Singapore Trade Development Board are specifically responsible for the promotion of the exhibition industry. In addition, Singapore itself has a developed transportation, communications and other infrastructure, a high standard of service industry, a high degree of international openness and a high rate of English popularity, Singapore was headquartered in Belgium in 2000, the Federation of International Associations named the world's top five exhibition cities, and for 17 consecutive years to become the first choice of Asia's exhibition held in the city, the annual exhibitions and conferences, and other large-scale activities amounted to 3,200.

Compared with Singapore, Thailand, which is also located in Southeast Asia, is far away from Singapore in terms of the scale of development of its exhibition economy, and only dozens of exhibitions are held annually. With the Southeast Asian economy gradually out of the financial crisis, the development of Thailand's convention and exhibition industry has been accelerating, the exhibition held in 2000 has risen from 23 in 1998 to 63, and is expected to be more than 100 in 2001, the total amount of convention and exhibition economy in 2000 is expected to reach 150 million U.S. dollars.

The level of development of the convention and exhibition economy in Oceania is second only to that in Europe and America, but the scale is smaller than that in Asia. The convention and exhibition industry in the region is mainly concentrated in Australia, where about 300 large-scale exhibitions are held annually, with more than 50,000 exhibitors and 6 million visitors.

Throughout the world conference and exhibition economy in the global development, we can easily see that a country's conference and exhibition economic strength and development level is with the country's comprehensive economic strength and the overall scale of the economy and the level of service industry and other aspects of the advantages of the world conference and exhibition economy in the process of the development of the dominant position, has an absolute advantage; and with the enhancement of the economic strength of developing countries and regions, its conference and exhibition industry is also booming. China's conference and exhibition economic belt Over the past 20 years since the reform and opening up, China's conference and exhibition industry has developed rapidly in various cities, especially in the five major conference and exhibition cities of Beijing, Shanghai, Guangzhou, Dalian and Chengdu, which are the most active, forming five conference and exhibition economic belts in the Bohai Rim, the Yangtze River Delta, the Pearl River Delta, the Northeast, and the Central and Western regions. Bohai Convention & Exhibition Economic Belt - with Beijing as the center and Tianjin, Langfang and other cities as the focus, its convention & exhibition industry has been developed early, with large scale and large quantity, high degree of specialization and internationalization, complete categories, and a concentration of famous brand exhibitions with wide radiation. The Yangtze River Delta Convention and Exhibition Economic Belt - a convention and exhibition industry belt centered on Shanghai and supported by Nanjing, Hangzhou, Ningbo, Suzhou and other cities has been formed. The industrial belt has a high starting point, strong government support, reasonable planning and layout, strong trade color, and is greatly influenced by regional advantages and industrial structure, and has great potential for development. Pearl River Delta Convention and Exhibition Economic Belt - with Guangzhou as the center, Canton Fair as the booster, and Shenzhen, Zhuhai, Xiamen Dongguan and other convention and exhibition city clusters, it has formed a convention and exhibition economic belt with a high degree of internationalization and modernization, outstanding characteristics of convention and exhibition industry structure, and intensive distribution of convention and exhibition territories and industries. Northeast Conference and Exhibition Economic Belt - with Dalian as the center and Shenyang, Changchun and other cities as the focus of the conference and exhibition economic belt, relying on the industrial advantages of the Northeast Industrial Base and the location advantages of Northeast Asia, it has formed brand exhibitions such as Changchun's Automobile Expo, Shenyang's Manufacturing Expo, and Dalian's Clothing Expo. Central and Western Conference and Exhibition Economic Belt - a conference and exhibition economic belt centered on Chengdu and focusing on Chongqing, Xi'an and other cities - has formed brand exhibitions such as the Western International Expo in Chengdu, the Hi-Tech Fair in Chongqing, and the East-West Fair in Xi'an through continuous development.

Jing Suen 8:53:07

Convention and exhibition economy refers to an economic phenomenon and economic behavior that brings direct or indirect economic and social benefits by organizing various forms of conferences and exhibitions, exhibitions and sales. Convention and exhibition economy is generally regarded as a high-income, high-profit industry. According to experts' estimation, the industrial driving coefficient of international exhibition industry is about 1:9, i.e., if the income of exhibition venues is 1, the related social income is 9. Convention and exhibition economy can be divided into: "government-driven" (e.g., Germany and Singapore), "market-led" (e.g., France, Switzerland and Hong Kong), "market-oriented" (e.g., France, Switzerland and Hong Kong), and "market-led". such as France, Switzerland and Hong Kong), "association-driven" (such as Canada and Australia), "government-market combination" (such as the United States) four major models.

The above sources from the Internet,

I personally think that if you want to pull the neighboring industries, you have to do exhibitions, large-scale and internationally famous exhibitions, but the area of the National Exhibition is limited, so you can only do more exhibitions. Convention and exhibition economy can drive the development of related industries Purely personal opinion