Lighting Plaza

Jianmart Lighting Plaza is located at the entrance of Nanping Pedestrian Street in Nanan District, Chongqing, with a business area of 8,000 square meters and about 100 tenants. In October 1997, Nanping Jianmart Lighting Plaza was opened. Lighting as the core business project of Jianmart, the mid-nineties "buy lights to Nanping" is almost a household advertisement, where there has been a house renovation of consumers, about 80% have been to the Nanping Jianmart Lighting Plaza to buy lights experience, the market with its novelty, chic lamps and lanterns products, guiding and driving the consumption of the public! The market, with its novel and chic lamps and lanterns products, has guided and driven the public's consumption trend and contributed to the development of the city's lighting industry. Therefore, as the earliest lighting market in Chongqing, Nanping Jianmart Lighting Plaza has a very high visibility and reputation in Chongqing.

As the best retail business in Chongqing lighting market, Nanping Jianmart Lighting Plaza let many dealers rush, still a store hard to find. Now, the first floor of the Jianmart store transfer fee has reached hundreds of thousands of dollars, the fourth floor of the store transfer fee has tens of thousands of dollars.

Many experts in the industry to study the national market commented that Nanping Jianmart Lighting Plaza is not only a miracle in Chongqing, but also a national miracle. Nanping Jianmart Lighting Plaza is known as the miracle of the country, mainly for two reasons: First, the national lamps and lanterns market in the highest popularity index of the retail market; Second, the only one to do business on the fourth floor and the fourth floor business is very good market.

Nanping Jianmart Lighting Plaza can become a national lighting market miracle, I analyze that there are four main reasons: one is the only national lighting market is located at the mouth of the pedestrian street lamps and lanterns market, the location is extremely advantageous. Chongqing regional economy is obvious, the six main urban areas into business districts, respectively, there is a pedestrian street as the center of the commercial concentration area, and Nanping Jianmart Lighting Plaza is located in Nanan District, the entrance to the pedestrian street of the street, the market entrance every day there are tens of thousands of people passing through the market, consumers into the market up to thousands of people and even tens of thousands of people. Secondly, Nanping Jianmart Lighting Plaza market planning is also the best market planning for the national lighting market. The market is divided into four floors, there is a large atrium in the center, stores are surrounded by the atrium, the entire market has no dead ends, standing in the atrium on the first floor, look up and see the stores and brands from the first to the fourth floor. Third, Nanping Jianmart Lighting Plaza, as a part of Jianmart, is interdependent with the remaining three buildings of Jianmart dealing with sanitary ware, ceramic tiles, flooring, doors, hardware and other building materials to accumulate popularity. Fourth, Nanping Jianmart Lighting Plaza due to the operation of the high popularity of the early, long years and accumulated in the decade, many of the lights Mart's first customers become repeat customers.

Just as Nanping Jianmart Lighting Plaza business is very hot, the rumors about its face demolition even more people inside and outside the industry's heart. As Nanping Jianmart Lighting Plaza resides in the pedestrian street entrance, ten years, the value of this section continues to appreciate, the value of the lamps and lanterns created by the value has not reached the value of this prime location should be. Nanping Jianmart Lighting Plaza property belongs to Chongqing Zhengyang Group, in September 2008 that is the expiration of the Jianmart and Zhengyang Group can be renewed? If the positive Yang Group to recover the property, is to continue to operate the lighting plaza or demolition? This is an unknown. Quite interesting is, Nanping Jianmart lighting plaza next to the postal building not long ago has been demolished, is being developed.

Jianmart Hongqihegou

Lighting Plaza

Jianmart Hongqihegou Lighting Plaza is located in Chongqing Hongqihegou, opened at the end of 2004, with an area of more than 15,000 square meters, is to build another boutique Lighting Plaza of Jianmart. Opened more than three years ago, has successfully become the second largest brand lighting stores in Chongqing, business is very hot.

At the end of April 2008, after the Chongqing Municipal Construction Committee, Chongqing Municipal Building Decoration Association and experts and celebrities in the decoration and building materials industry unanimously recommended and evaluated, Jianmart Hongqihegou Lighting Plaza, with its large scale of operation, full range of service measures, and complete range of lighting commodities, was awarded the title of Chongqing Lighting Purchasing Base, which is the best lighting plaza in Chongqing. Hegou Jianmart Lighting Plaza in the lighting industry once again added a colorful stroke.

At present, Jianmart Hongqihegou Lighting Plaza covers many famous brands, such as electrician electric material category of Pigeon, Taishan wire, Jinde, Tak billion, Gu Di tubing; power switchboard category of Simon, TCL, Borden, Tianji, Langneng; lighting source category of Philips, Sanxiong Aurora, OSRAM; engineering lamps and lanterns category of Rays, Jiamei, and renowned national lighting industry Ruifeng, OuFeng, Jenqi, Sunshine, ZaiGuang, XiangGuang, Dongfang The company is also famous for its lamps and lanterns such as Ruifeng, Ovation, Zhenqi, Sunshine, Caiguang, Xiangguang and Dongfang.

Jianmart Hongqihegou Lighting Plaza's success in addition to a good location, and Jianmart building materials market is dependent on the reasons, Jianmart's attention to lighting and vigorously promote is also a very important reason. Now, "buy lights to Hongqihegou" billboards have replaced the "buy lights to Nanping" throughout Chongqing, its investment in advertising media compared to several other lamps and lanterns market, but also much larger.

Inadequate is the internal planning of Jianmart Hongqihegou Lighting Plaza compared to its Nanping market, is much worse. Into the Jianmart Hongqihegou Lighting Plaza, around and around, it is easy to get lost, the exit is not easy to find. And the traffic in front of its market is very congested, road planning, to drive to the Jianmart Hongqihegou Lighting Plaza, you need to bypass the overpass, more than three kilometers away.

Dongfang Lighting Plaza

Dongfang Lighting Plaza is located in Wulidian, Jiangbei District, Chongqing Municipality, opened in August 2001, the lighting district business area of 20,000 square meters, about 80 households. Oriental Lighting Plaza is strategically located with well-developed bus routes, and it is very convenient for the market entrance to all major hubs in the city. Rarely, its market appearance is very spectacular, in the country all the lamps and lanterns market in the number one.

Oriental Lighting Plaza internal planning is reasonable, nearly a year after continuous adjustment, remodeling, market grade, brand grade gradually improved. Its market this year and proposed the end of the year and merchants signed a "brand-oriented renewal contract", the first two floors of the front row of the 26 stores unified planning, only allowed to operate lanterns, increase the rate of brand occupancy. It can be said that the Oriental Lighting Plaza's business philosophy is relatively perfect, and its own property, independent operation of the lighting market, the market side of the lighting is extremely important, but also the lighting market is one of the few focus on more communication with manufacturers, exchange of markets, and often let the manufacturers to come over to give their views, and take the initiative to introduce brand-name enterprises to designate the operation of the merchants.

From the opening time, Oriental Lighting Plaza should be regarded as Chongqing's old market, but more than the Nanping Jianmart Lighting Plaza, Hongqihegou Jianmart Lighting Plaza, business and popularity is quite a bit different, which is from the history of Oriental Lighting Plaza. Oriental Lighting Plaza formerly known as Jintai Cheng Lighting Plaza, opened a very hot business, and Nanping Jianmart Lighting Plaza has a short war. 2004 its name changed to Oriental Lighting Plaza, however, so far there are still many people do not know the Oriental Lighting Plaza, but know that Jintai Cheng Lighting Plaza. Since the name change, Oriental Lighting Plaza business downturn, and in 2005 a fire to the Oriental Lighting Plaza burned to the ground, the market and merchants have suffered heavy losses.

In general, if a market is burned, it will be fire, but the premise is to open immediately. But the Oriental Lighting Plaza, a shutdown stopped for eight months, as the fire after the burned ashes, Oriental Lighting Plaza also fell silent. Waiting for its opening in 2006, has been equivalent to a new market to start again. This is why the Oriental Lighting Plaza business has been lukewarm.

This is not the biggest problem, the biggest problem is that the Oriental Lighting Plaza as Chongqing's most promising lamps and lanterns market, the Chongqing lamps and lanterns market is facing a reshuffle at the critical moment, but did not have the awareness to seize the opportunity, the market promotion efforts are very small. Although there are often activities launched, but also a small fight, really in the mass media, industry media and other media system to promote very little. Last year, Chongqing lighting retail market, Hongqi Hegou Lighting Plaza advertising investment of 2 million, good lights more than advertising investment of 3 million, even a retailer in Chongqing lights Mart advertising investment also reached 2 million, according to the figures announced by the Oriental Lighting Plaza to reach 1 million, according to the author's estimate is only about 600,000 or so. Oriental Lighting Plaza if you can not realize the opportunity to transform the potential into power, will not be able to break through the status quo.

Qixiang Lighting

Wholesale Market

Qixiang Lighting Wholesale Market is located in Dashiba, Jiangbei District, Chongqing City, Chongqing City, is the only one of the wholesale market of lamps and lanterns, Chongqing City, about forty percent of lamps and lanterns are from here. Qixiang Lighting Wholesale Market has a business area of 20,000 square meters, with about 150 merchants. Qixiang Lighting Wholesale Market is a typical wholesale market with low and medium grade products, and cluttered display of lamps and lanterns in the store. Since its opening, Qixiang Lighting Wholesale Market has been a relatively stable business due to the wholesale-oriented, and then to "a wholesale also attracted many consumers in Chongqing. Since the beginning of 2007, the retail business has been improving. The market said, Qi Xiang Lighting Wholesale Market, 80 percent of the merchants can make a profit. In the market more and more red hot at the same time, Qixiang Lighting Wholesale Market is facing relocation. Due to the aging of the old market facilities, the market for the development of the need to move to the old market one kilometer away from the Shimen Bridge, relocation schedule has also been introduced. But because many details are not clear, another new market in Jiangbei District, Shengshi Jinyuan seized the opportunity to lobby merchants, many merchants intend to "jump ship", resulting in a two-market merchant dispute. At present, Qixiang Lighting Wholesale Market and Shengshi Jinyuan each recruited a part of the merchants, but Qixiang Lighting Wholesale Market for the merchants, how to maintain the influence of the original wholesale market and the uniqueness of the wholesale market, is their most concerned about the problem. After the demolition of Qi Xiang wholesale lighting market next year, the merchants must face, regardless of which market, like the original Qi Xiang wholesale lighting market rent so cheap market will no longer exist.

Good lights more boutique lighting city

Good lights more boutique lighting city is located in Shapingba District, Chongqing City, Xiaolongkan, opened in December 2006, the business area of 18,000 square meters, the existing merchants about 50. Good light more boutique lighting city lighting area has three floors, respectively, for the first floor, the negative floor and the negative two floors, to the negative floor of the best business. Good light more boutique lighting city supporting facilities, shopping environment, on its marketing concept and business philosophy should also be the most advanced lighting market. Good light more boutique lighting city into the lighting industry, creating a number of first. First of all, the good light more boutique lighting city is the first unified cash register lamps and lanterns market. Secondly, it is the first to dig deep into the neighborhood, the implementation of the "child mother card" market. The so-called "child mother card", that is, to the community property manager issued a mother card, the owners of the community issued a child card, as long as the owners of the district with a child card to spend, the community property manager holds the mother card will be able to show the amount and get a commission from it, which makes the community property manager really for the market for the promotion, to bring customers. Again, the good light more boutique lighting city is the first bank set in the market. The unified cashier system in the market is provided by the bank free of charge, and the market can get a commission from the interest generated by the cash from the unified cashier. Despite the good concept of support, good lights more boutique lighting city had to face the inconvenience of transportation, no parking space and other realities, and thus business is slow, the frequent replacement of tenants.