No matter what industry you are engaged in, publicity activities are essential if you want to have a good store business. On the one hand, it can improve the exposure of the store and let more people know that your store exists; On the other hand, the doll machine shop pays great attention to the atmosphere and experience, and the publicity and promotion activities are well done, which will be very helpful for the store to accumulate popularity. If you want to turn your doll machine shop into an online celebrity shop, you should pay more attention to the accumulation of popularity.

So how does the doll machine shop do publicity activities?

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I. Publicity channels

1, flyer+banner

This is the traditional propaganda channel and the most commonly used propaganda method. It has certain advantages and low cost, and is often used for business promotion. I won't go into details here.

2. Membership marketing

At present, point redemption is the mainstream mode of doll machine shop, which is also very popular. Naturally, many players are willing to register as members. At this time, they can do marketing and preferential treatment for member players, and even drive new activities all the time. When the number of your member players reaches a certain level, member marketing will produce amazing results.

3. Network channels

Friends circle, WeChat official account, Tik Tok, etc. are all commonly used online publicity channels, focusing on updating and maintenance, showing all kinds of beautiful photos, punching photos, and all kinds of photos that have successfully won many trophies, which are important parts of publicity and can attract people's popularity.

4. Publicity and advertising

Advertisements around the store can be placed according to their own publicity budget, including but not limited to billboards, participation in the activities of the supermarket where the store is located, advertisements of local radio stations, TV stations, newspapers, bus stops, mobile publicity vehicles, advertising bicycles ... all kinds of advertising channels exist, and different publicity channels will attract different people's attention in different places. Just do a good job in budget and consumer group positioning.

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Second, publicity activities.

There are three forms of activity: 1. Giving gifts; 2. Clip doll competition; 3. Online activities. Each activity has its own advantages and disadvantages for your reference.

The first kind: giving gifts. To attract consumers, we need to figure out how much winning rate to set so as not to cause losses, but also to make players have fun.

Example: red envelope activity

① Make exquisite gift cards and seal red envelopes.

② The rubber band is tied to the doll.

③ Players can participate by clamping dolls.

(4) to the designated place to receive (cross-industry cooperation can be)/cashier.

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The second type: doll-clip competition. It can better create an atmosphere, taking into account super players, ordinary players and nearby audiences.

① The cycle is long, and it is necessary to do preliminary work and publicity: competition rules, prizes, etc.

(2) Invite contestants or register on the spot.

3 Multi-link entertainment can enliven the atmosphere and entertain and educate.

(4) Shooting videos and photos during the doll competition is also an important part of the later publicity.

The third type: online activities. Continuous advertising through online channels attracts consumers, and makes use of consumers' expectations and desires to increase popularity and turnover.

Example: "Call Friends" program, giving away game coins, receiving coupons, points, etc.