Hello, meat crazy hot pot take-out will answer your questions.

In the dozens of days when the epidemic broke out and worried, people were trapped at home and cut off the road to go out, but the advantages on the Internet became extremely remarkable. Catering, shopping, office, sports, entertainment, but all the industries that need people to gather have obviously accelerated the process of going online.

Online customer retention

For catering enterprises, it is relatively easy to retain and maintain customers by having their own membership system, or CRM system (customer relationship management system).

but for catering businesses, how to do a good job in customer maintenance is very important. Make more use of community, circle of friends, WeChat official account and other tools to maintain good contact with customers and lay a good foundation for other business lines in the future. This is a routine operation, and it should be done more actively and frequently; In addition, it is necessary to broaden other channels. For example, some food and beverage outlets have begun to use the most popular live broadcast form to let customers see the ingredients and production process, and see the hygiene situation of the kitchen in the store, leaving a good impression on customers.

Today, the social media ecology in China is still evolving. In the era of information flooding, WeChat has become the dominant communication platform.

Make good use of the content of WeChat friends circle, customize the original promotion page with the help of WeChat friends circle advertisements, and display the storefront environment and featured products, thus strengthening the unique brand image. During the activity, activities are used to drain fission, and consumers have a sense of participation through the establishment of WeChat group, so the ultimate goal of the community is the interaction between members, emphasizing the word "interaction".

online take-out needs to pay attention to efficiency and quality

after the outbreak triggered the crisis in the catering industry, take-out became the first choice for self-help, and even old brands and five-star hotels that didn't pay much attention to take-out began to test the water and transform to push take-out. When the business environment has changed, it is necessary to adjust the strategy to actively respond.

However, in an extraordinary period, take-out needs to be realized online. For enterprises with limited manpower and high self-delivery cost, online platform is still the main choice. For most catering enterprises, the support of delivery capacity also needs to be realized through multiple platforms such as Meituan, Hummingbird, Dada, Flash Delivery, SF Express, etc. Some people in the industry have called it aggregate delivery.

for the issue of efficiency, it needs to be considered from the perspective of store configuration. It's best for the take-out shops to be located in communities, near office buildings, industrial parks and other places with high crowd density. High crowd density means high demand density, so that the production capacity of restaurants can be fully utilized and the efficiency of production and distribution can be fundamentally guaranteed.

With regard to quality, while ensuring the freshness of dishes and conforming to the effect of uploading pictures, restaurants should also pay attention to the design of lunch box packaging, the design of stores, the response to customer comments and so on.

Utilization of private domain traffic

When users come in, they can't become "zombie fans". They must constantly communicate with them through content, activities and daily interaction to deepen their trust.

in the face of traffic, you can't just think about realizing it. Realizing it is the result, and operating it is the process. If users operate well, they will naturally realize it. This can't be put before the horse.

through continuous contact with customers and feedback from customers' suggestions, contact the merchants themselves and do a good job in each service and follow-up work.