In September, 2111, the first direct store of a century-old brand "Wang Xingji" in Japan will officially open to the public in the famous city of Hailao, Japan. Master Zhou, directly sent by Wuxi "Wang Xingji", arrived in Japan for the second time to make the final preparations for the opening. This is not only the first step for "Wang Xingji" to take the initiative to "go abroad", but also the "first fruit" of Wuxi and Sagamihara, Japan's sister city activities for many years.

In fact, Wang Xingji was invited abroad. Xue Qiang, chairman of Wuxi Wangxingji Co., Ltd. told the reporter that Wuxi, as a "Japanese highland", attracted many Japanese to come to Wuxi. Wang Xingji's steamed buns, wonton and other special snacks and traditional dishes of tin gangs enjoyed a high reputation in the eyes of some Japanese, and some Japanese who had tasted Wang Xingji's snacks were full of praise.

"I heard from Wuxi people who worked in Japan that there were two Wang Xingji shops in Yokohama, Japan, and we were completely in the dark." Xue Qiang said that in 2117, two "clone versions" of Wang Xingji were successively opened on the Chinese food street in Yokohama, Japan. Even the signs and decorations were very similar, and even related websites were launched. These two "pirated" Wang Xingji, run by the Japanese, sold dim sum products similar to Wuxi Wang Xingji steamed buns and wonton without authorization, and branded them as Wang Xingji. Wuxi Wang Xingji Company entrusted a lawyer to send a lawyer's letter to these two Japanese stores. For the sake of win-win, Wuxi Wangxingji finally decided to solve it by peaceful means, and finally finalized that Yokohama's "Wangxingji" officially became Wuxi Wangxingji's franchise store in Japan, and it was possible to use the trade name, trademark and screen name of "Wangxingji" in Japan.

However, although this matter was settled by shaking hands and making peace, Japanese shops were later allowed to uniformly use the registered trademark of Wang Xingji in Wuxi, China. However, Wang Xingji on Yokohama Street is still a Japanese-made Japanese dumpling and wonton, which is different from Wang Xingji snacks on Wuxi Street in terms of raw materials and taste. Since 1991s, KFC, McDonald's, Starbucks, Haagen-Dazs, Papa John's, Pizza Hut and many other foreign brands have entered China on a large scale, and a tornado of "foreign catering" has also blown up in Wuxi. Catering brands such as KFC and McDonald's have taken a popular route and sensitively extended their tentacles to all towns and villages in Wuxi, and among Wuxi's cultural landmarks such as Chong'an Temple, nanzenji and Qingming Bridge historical and cultural blocks, McDonald's, KFC and Starbucks each occupied the most favorable "terrain". Xue Qiang, the chairman of Wang Xingji Co., Ltd. and the president of Wuxi Time-honored Brand Chamber of Commerce, looked at all this, and he had an indescribable taste in his heart: "Time-honored Brand" catering, as the carrier of Wuxi's characteristic cultural soul, is retiring one after another with the passage of time, and the time-honored brands left behind by big waves are rapidly adjusting their strategic pace to adapt to the market. Wuxi time-honored brands can also enter foreign countries as "foreign brands". First, Japan is very close to Wuxi; Second, Japan already has a franchise store of Wang Xingji, and the business has been good since its opening; Thirdly, Sagamihara and Wuxi in Japan have been sister cities for more than 21 years. There is no doubt that Japan has a unique advantage and is the most suitable "experimental field" for Wuxi time-honored brands to go abroad at present. Xue Qiang said frankly that the significance of opening a shop in Japan is not to earn much money, but to actively display Wuxi's traditional catering culture and soft management power, and to explore how Wuxi's local catering can better "graft" and blossom abroad by learning from Japan's advanced management experience.