First of all, you should understand that the snacks you make are aimed at those consumers. Then, according to the analysis of the problem of customers you know, it is clear that you are opening a snack bar. Then, the price of the snacks you make will definitely not be set high, and only those office workers and students will buy them to fill their stomachs after work. Therefore, you can open a snack bar near a school, a company or a shopping mall. People in the shopping mall also commute and need to eat. When these external problems are solved, let's look at the internal problems. Of course, the first thing is the decoration of your shop. If your eyes are comfortable, your heart will be comfortable. The shop doesn't have to be big, but it must be clean and tidy, which makes people feel refreshed. Never do too luxurious decoration. Remember, you are opening a snack bar, not a high-end restaurant! Finally, we should make a complete marketing strategy on how to run a snack bar. Never go to the battlefield with weapons without preparing anything. This is the most dangerous move.
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How to open a snack bar? Preparation
At the beginning of the business, try to make more snacks with different tastes to meet the different needs of customers, listen to feedback, and then launch the main products, preferably with 1 or 2 kinds of snacks with special tastes, so that the store has unique advantages. At the same time, the owner can publicize the purchased raw materials in the store to let customers know that the snacks sold in the store are made of raw materials with qualified quality, so that they can buy with peace of mind.
regarding snack sales, we should determine a reasonable price according to the local economic level: in general large and medium-sized cities, the price can be set at 5-11 yuan per serving, and in places with relatively poor consumption level, the pricing model of 3-7 yuan per serving can be implemented, and the pricing of featured products can be appropriately increased. While ensuring the quality of products, there must also be several products with small profits but quick turnover to balance sales. In the course of business operation, we should adjust the taste at any time according to the sales situation to ensure the sales volume. At the beginning of business, people can gather popularity by free tasting, buying two and increasing one. As snacks are daily consumer goods, there is a large demand. As long as entrepreneurs can maintain the quality of products and the good service attitude of shop assistants, after the customers are stable, there is almost no need to promote them, and they can also keep a steady stream of customers to buy them.
Special snacks have unique flavor and affordable prices, so there are many snack bars in China market. There are many ways to operate special snack bars, among which service quality is an important indicator of the catering industry, including the hygiene in the store, service terms and the mental outlook of the clerk, which are all important factors to retain customers. Therefore, shopkeepers should strengthen the training of the clerk.
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How to open a snack bar? Main steps
Customer Positioning
The consumption of snack bars is generally low, which belongs to mass consumption, and the positioning of customers is suitable for all ages.
location selection
as long as there are many people. It is best to be located in commercial areas, near large markets, next to cinemas, dormitory groups in industrial areas, office buildings and so on. It is not suitable near passenger stations, docks and restaurants, because shops in these areas have high rents, and people come and go in a hurry and are not hungry, so they have no intention of patronizing snack bars.
Store layout
The most basic thing is to be clean and bright, with bright windows. It is absolutely unnecessary to decorate the storefront with a lot of money. When customers eat snacks, they seldom pay attention to the luxury of the facade, but they are more concerned about the taste, nutrition and hygiene of the food. As long as the quality of snacks is up to standard and the store is clean and beautiful, there will be no business. Snack bars should pay more attention to hygiene and cleanliness than other small shops, so that customers will feel comfortable when they look at tableware, and think that this shop is clean enough to be famous again. The store should be furnished with tables and chairs that can accommodate 15 people, with an area of about 31 square meters or more.
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Price variety
In terms of price, it is best to adapt to the popular price, and the price is about 2 ~ 5 yuan, so don't engage in "matching", otherwise it will easily cause dissatisfaction. In terms of varieties, we should not be greedy for perfection, as long as we have the common varieties of Shaxian snacks, such as wonton, mixed noodles, steamed dumplings, stewed cans, braised dishes and so on.
The necessary equipment for opening a business includes tables, chairs, bowls and spoons, kitchen utensils, raw materials, disinfection bowls and so on. Those with limited funds can act as their own buddies or ask their parents and relatives for help. Remember, the disinfection cabinet is a necessary equipment and must not be saved.