The skills and techniques of telemarketing are as follows:

First, it is necessary to know who you are calling

Many salespeople start to introduce themselves and products as soon as they call, and the other party says that you have the wrong number or that I am not someone. There are also salesmen who make mistakes in the customer's name, the customer's position, and some even make mistakes in the customer's company name. These mistakes have reduced your credibility before you start selling, and in serious cases, you will lose customers.

second, the purpose of the phone call is clear

many of our salespeople don't think seriously or organize the language before making a phone call, only to find that they didn't say what they should say after the phone call, and the sales purpose they should achieve was not achieved. For example, I want to call a potential customer of my own product. My purpose is to let the other party know more about my product through telephone communication and have the opportunity to buy my product.

with this purpose, I will design the most concise product introduction language, and then introduce the performance and price of the product according to the needs of the other party. Finally, leave a deep impression on the other party in order to achieve the sales purpose. Therefore, telemarketing skills must have a clear purpose when using telemarketing.

3. Introduce yourself and your intention clearly within 1 minutes

In telemarketing, you must clearly state the company name, your own name, the product name and the way of cooperation. Don't forget to emphasize your own name at the end of the call. For example: Manager XXX, it's nice to meet you. I hope our cooperation will be successful. Please remember that my name is XXX. I will keep in touch with you.

Fourth, the tone should be steady, the words should be clear, and the language should be concise

Many salesmen are nervous when they pick up the phone for fear of being rejected, and their tone is flustered, their speech speed is too fast, and their words are unclear, which will affect your communication with each other. I often get sales calls, but I can't tell the company name clearly, say that I don't invite products, and I can't figure out my purpose, so I have to refuse.

Precautions for telemarketing

1. Overcome your inner obstacles

Don't think that the buyer is your food and clothing parents, and you dare not offend. Always remind yourself that our product quality is first-class and the price is the most favorable, which is to provide customers with good supply channels and good services.

2. Pay attention to your tone

Pay attention to your pronunciation, intonation, tone, enthusiasm, emotional state, appeal, etc. It can be like calling a good friend: Hello! Is Mr. Zhang there? Don't say "I am XX", say the name of the company.

3. Avoid answering questions directly

People who answer the phone usually ask you three questions: Who are you? What company are you from? What can I do for you? If you don't answer these questions directly, they won't know what to do. Maybe you should answer like this: I'd like to tell you, but this matter is very important and I must tell him directly.