POP is not food pop advertising is one of many forms of advertising, it is the English and pointofpurchaseadvertising abbreviation, meaning "point of purchase advertising", referred to as pop advertising. pop advertising concept has a broad and narrow sense There are two kinds of pop advertising: the broad concept of pop advertising refers to all the advertisements set up in the commercial space, purchasing place, around and inside the retail store, as well as in the place where the goods are displayed, all of which belong to pop advertising. For example, plaques, storefronts and windows, inflatable advertisements and banners hanging outside the store, decorations, displays, posters and service instructions inside the store, advertising publications distributed inside the store, advertising performances, and radio and video electronic billboard advertisements. The narrow concept of pop advertising, only refers to the purchase of places and retail stores set up inside the sales counter and hanging around the goods, display and display of advertising media that can promote the sale of goods.
Pop advertising originated in the United States of America's supermarkets and self-service stores in the storefront advertising. 1939, the United States Pop Advertising Association was formally established, since then pop advertising has gained official status.
After the 30s, pop advertisements were frequently seen in supermarkets, chain stores and other self-service stores, so they were gradually emphasized by the business world. 60s later, the self-service sales method of supermarkets was gradually expanded from the United States to the rest of the world, so pop advertisements went to the rest of the world as well.
pop advertising is just a title, but in its form, in ancient times, the hotel outside the wine gourd, wine flag, the hotel outside the front, hanging outside the inn hanging banner, or pharmacy door hanging medicine gourd, plaster or paintings of Rendan, etc., as well as the festivals and celebrations in the event of lights, etc., can be described as the ancestor of the pop advertising.
Functions of pop ads
1. Functions of informing new products
Almost most of the pop ads are informative ads of new products. When a new product is sold, with other mass media, the use of pop ads in sales venues for promotional activities can attract consumers' attention and stimulate their desire to buy.
2Raising consumers' awareness of potential purchases
While manufacturers have utilized a variety of mass media to widely publicize their companies or products, sometimes when consumers enter a store, they have forgotten the advertisements of other mass media, and the use of pop advertisements on the spot at the moment can raise consumers' awareness of their potential, and remind them of their products, thus contributing to their purchasing desire. The use of pop advertising in the field can arouse the potential awareness of consumers, recall the goods, and promote the purchase of action.
3Replacement of the function of the salesman
pop advertising has a "silent salesman" and "the most loyal salesman" reputation. pop advertising is often used in the environment of the supermarket, and supermarkets are self-selected purchase, in the supermarket, when consumers are faced with a number of consumers to buy, in the supermarket, when consumers are faced with a number of consumers to buy, in the supermarket, when consumers are faced with a number of consumers to buy. In the supermarket, when consumers face a lot of products and can not start, placed in the product around an outstanding pop advertising, faithful, constantly provide consumers with product information, can play a role in attracting consumers to contribute to the determination of its purchase.
4. Create sales atmosphere function
Use of pop advertising strong colors, beautiful patterns, prominent shape, humorous action, accurate and vivid advertising language, you can create a strong sales atmosphere, attracting the attention of consumers, contributing to the impulse to buy.
5. Enhance the corporate image of the function
Now, some domestic enterprises, not only pay attention to improve the visibility of the product, but also pay attention to the promotion of the image of the enterprise. pop ads with other ads, as in the sales environment can play a role in establishing and enhancing the image of the enterprise, and then maintain a good relationship with the consumer role.
Categorization of pop advertisements
There are many kinds of pop advertisements and different ways to categorize them. If from the use of functional classification, pop advertising can be divided into the following four categories:
1. hanging pop advertising;
2. price card, display card pop advertising;
3. and the combination of goods pop advertising;
4. large-scale shelf pop advertising.
The development trend of pop advertising
In recent years, pop advertising has shown the following development trend:
1. series of pop advertising
In order to effectively cooperate with the promotional activities, in a short period of time to form a strong sales atmosphere, a single pop advertising has been incapable of, for this reason, a variety of types of series of pop advertising media at the same time, can make the turnover rise rapidly. Can make the turnover rise rapidly, so, now pop advertising from a single to a series of development. Although China's pop advertising is still in its infancy, but we should still pay attention to this feature.
2 new technology absorption and synthesis
With the development of science and technology, new technology, new technology, new materials continue to emerge, will sound, light, electricity, laser, computer, automatic control and other technologies and pop advertising, resulting in a number of new forms of pop advertising. The use of high-tech technology to produce pop advertising, although the cost is higher, but the effect is incomparable to ordinary pop advertising.
3. Hand-painted pop ads
Hand-painted pop ads, as the name suggests, to hand-painted to produce pop ads. There are many ways to make pop ads, and they can be roughly divided into hand-drawn and mechanically processed ones.
After the 60's, Japan began to use a lot of hand-drawn pop ads centered on supermarkets to mark up the names and prices of products. The appearance and application of the microphone pen, more prompted the development of hand-drawn pop advertising, and spread to other countries.
Hand-drawn pop advertising is a kind of pop advertising in the shopping mall, it does not need to spend too much money on the production, do not need to be exquisite printing process, just a little creativity and some simple tools, you can hand-drawn to write a beautiful pop advertising. It is characterized by the rapid provision of product information, and customers to communicate with the emotions, and its effect will sometimes exceed the mechanical production of pop advertising.
Design a vitamin E pop poster how to getAbout POP
is an abbreviation of English, meaning "point of sale advertising" and its main commercial use is to stimulate and guide consumption and active atmosphere of the store. Her form of outdoor signboards, display boards, window posters, in-store table signs, price lists, hanging flags, and even three-dimensional cartoon models and so on. Commonly used POP for short-term promotional use, its expression of exaggerated humor, strong colors, can effectively attract customers' point of view to arouse the desire to buy, she as a low-cost and efficient advertising has been widely used. > > > POP production forms: POP production forms of color printing, printing, hand-painted and other ways. With the development of computer software technology, the application of art design more beautiful and efficient advantages, and even hand-drawn art glyphs graffiti effect imitation of the best, and can be dialed from the digital camera, scanner LOGO pictures and other materials. Particularly suitable for POP demand for a large number of points of sale fast, efficient and low-cost production. >>> POP applications: POP is mainly used in supermarkets and various types of retail terminal stores, etc., the current large supermarkets and stores are printed into a unified template by the artisan according to the requirements of filling in the text to meet the different requirements of the use of a wide range of goods cabinets, maneuverability and timeliness are very strong. So the general simple hand-drawn POP is difficult to handle, the need for modular batch production. Small and medium-sized retail stores, product stores currently have to brand management chain management trend, in the product organization and structure of the promotional plan, store style and many brand operators and manufacturers of synchronous operation, but in the use of POP many of their own advocate the use of different copy, the launch of different discount information, some stores even have a yellow paper brush writing "great news" and other billboard .... This obviously does not adapt to the trend of brand operations, perhaps at this point brand suppliers should consider more
POP hand-drawn posters often use the tools
Drawing a beautiful POP posters, you can use the following tools to mix and match, do not limit the use of a particular tool, these are the completion of a POP hand-drawn posters of the basic tools can be bought in the art line or bookstore. Art line or bookstore to buy:
One, colored pens: Angle head and round head two kinds of nibs.
Second, the microphone pen: Angle and round tip two kinds of nibs, but also divided into alcohol, water-based, oil-based three kinds of solution of the microphone pen.
Three, powder, crayon.
Four, pastel pens.
V. Color pencils, sketching pencils.
Sixth, watercolors, advertising paints, round or flat watercolors.
seven, brushes, ink, color pencils.
VIII, pen knife, art knife, round cutter, modeling scissors, scissors.
Nine, double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan adhesive.
Ten, cutting board, cutting steel ruler (thirty centimeters, seventy centimeters, one hundred centimeters each), small ruler, wave ruler, soft ruler.
XI, circle gauge.
XII, needle pen.
Thirteen, Li-Ke-White, correction tape, white paint pen, gold paint pen, silver paint pen.
XIV, handbag, paper roll tube.
Hand-drawn POP posters combination of factors
Hand-drawn POP posters combination of factors can be roughly divided as follows:
I. Illustrations
(a) Thematic
(b) Decorative
(c) the whole topic
Two copy
(a) headline
(b) Key tips
(C) content
How to write a good hand-drawn POP word
One, practicing to break up the word, "drawing the word bone.
Second, write with a hard pen→write with a round tip pen→write with an angular tip pen→practice with a soft pen
Third, practice turning and joining the pen from top to bottom, from left to right.
Four, creative font practice.
V. Allocation of space for square characters.
Sixth, font decoration.
VII. Book reading.
Eight, the first font → large-print posters → graphic posters → three-dimensional posters → three-dimensional objects
Seven, the use of computers and artwork
In addition to the hand-drawn POP posters, the recent common use of computer graphics synthesis, through color inkjet printers to output the computer script posters. In addition to the use of computers can do the whole output, the computer printed words can also be used for the production of POP fonts do not excel in day to day writing a use and match the tool. The use of CroalDraw, Pagemaker, Quack and other computer software, we can come up with many variations of computer text.
Hi, hand-drawn POP poster marketing
Writing a good POP poster does not mean that the poster is successful. Timing, the length of the posting period, the posting of the location are in the impact of this poster to convey the message of the effectiveness of the poster. If you make a very good-looking poster, posting time is only one day, and the posting place is not the target group can see the place, then the effectiveness of the poster is wasted. Hand-drawn POP posters are not only beautifully written, it is because of the time spent on production of a lot of effort, so it is even more important to take care of _ it.
Can only teach you, no way to give you. I will support you! I will support you!
How to draw POP style poster?1, PS
Photoshop mainly deal with digital images composed of pixels. Using its many editing and drawing tools, you can effectively carry out picture editing work. ps has a lot of functions, in the image, graphics, text, video, publishing and other aspects are involved.
In 2003, AdobePhotoshop8 was renamed AdobePhotoshopCS. in July 2013, Adobe launched a new version of PhotoshopCC, since then, PhotoshopCS6 as the last version of the AdobeCS series was replaced by the new CC series.
2, CorelDRAW
CorelDRAWGraphicsSuite is the Canadian Corel's graphic design software; the software is a vector graphics production tool software from Corel, this graphic tool provides designers with vector animation, page design, website production, bitmap editing and web animation and other This graphic tool provides designers with vector animation, page design, website creation, bitmap editing and web animation.
The software suite is more professional designers and drawing enthusiasts to provide newsletters, coloring pages, brochures, product packaging, logos, Web pages and other; the software provides intelligent drawing tools and new dynamic wizard can fully reduce the user's control of the difficulty of allowing users to more easily and accurately create the size and location of the object to reduce the number of clicks on the steps to save the design of time.
3, Excel
Office is often the production of documents and files of the standard, and there are some other products do not exist in the characteristics, but other products also have Office lack of features.
Since Microsoft2007OfficeSystem began, there is a big difference with the previous version of the user interface, the interface is known as the Ribbon interface, and used in MicrosoftOffice2010, MicrosoftOffice2013 and MicrosoftOffice2016.
4, AdobeIllustrator
As the world's most famous vector graphics software, with its powerful features and user-friendly interface, has occupied most of the global vector editing software. According to incomplete statistics, 37% of the world's designers in the use of Adobe Illustrator for artistic design.
Especially based on the use of Adobe's patented PostScript technology, Illustrator has completely occupied the field of professional printing and publishing. Whether it is a line of designers and professional illustrators, artists producing multimedia images, or Internet pages or online content producers, after using Illustrator will find that its powerful features and simple interface design style can only be compared to Freehand.
5, AdobeDreamweaver
DW is a set of web page production and management of web sites in one of the WYSIWYG web code editor. Utilizing support for HTML, CSS, JavaScript and other content, designers and programmers can quickly create and conduct website construction in almost any place.
AdobeDreamweaver uses a WYSIWYG interface that also has HTML (an application of the Standard Generalized Markup Language) editing capabilities, and a simplified, intelligent coding engine that makes it easy to create, code, and manage dynamic Web sites.