Entrepreneurship is a long and arduous road. Success is not only related to venture capital and opportunities, but also closely related to entrepreneurial ideas and methods.
What kind of projects can make money? What kind of entrepreneurial road is meaningful? "Entrepreneurial Mentor" Yuan Yue gives you "Entrepreneurial Advice" on the spot. No matter what problems you encounter on your way to start a business, please leave a message and tell us, and Mr. Yuan Yue will answer them one by one.
Netizen: Hello! I am an unemployed person. I studied as a chef in a technical school before, and then I resigned after working in a hotel for a while. Now I really want to start my own business, mainly catering. I found that many young people in my community are unwilling to make breakfast, so I want to open a breakfast distribution center in the community. Do you think this is a business opportunity?
Yuan Yue: Actually, I don't think it matters whether this is a business opportunity or not. What matters is whether the young people in the community think this is a business opportunity. If you stay at home and want to order something, you can deliver it nearby, which becomes a business opportunity. Assuming people are willing to stay, two meals become one meal and three meals become two meals, you will have no business opportunities. This is why we must really understand what business opportunities we have learned from our customers. The best way is to learn from Wenzhou people, instead of doing a systematic survey like my research company, and directly asking several similar young people whether to open such a restaurant to deliver food or eat there, or what kind of food is better. In addition, it depends on where the community is from, whether it is from Beijing or other places, what the taste is, and what it is like to send it home in a box. This matter is not that complicated. You should know that there are 1000 to 2000 households in a community. As long as you have 10 to 8 households, it may be helpful for you to make preparations and make decisions.
Netizen: I plan to open a mail order company. I haven't decided what products to sell, and I don't know much about market research. But I want to know the information of a major competitor in my area, what products he is selling, to whom, and so on. Is there any way to find these?
Yuan Yue: The best telephone number is 1 14. People are not practical about what they buy by mail, so they must appear on the number 1 14. Go directly to 1 14 and find me some mail order companies to know their numbers. Contact them and get them out of that place.
Netizen: I am a clothing merchant. I would like to ask how to correctly set the price of each hand-sewn garment to ensure that we can make a profit and remain competitive. For example, if the price of a dress is 10, what kind of reasonable price should we offer to retailers?
Yuan Yue: Generally speaking, there are three ways to decide. The first method is to see how competitors set prices. In order to gain the market, especially as a latecomer, it should be set lower than it. The second method has cost price and expected profit price. Add the cost price to the expected profit price, and then you can set a price. The third way is to discuss with customers at what price you are willing to buy customized clothes. After listening to the price quoted by customers, all three methods can help you set the price. The best way is to use these three methods to set three different prices, add them up and divide them by three to get a more acceptable price.
Netizen in Shanghai: I have a very good idea now, but I have no money, no mortgage assets and no investors. How does Mr. Yuan solve the financing problem in the initial stage of his business, and through what channels can he get financial assistance?
Yuan Yue: 99% of your business is based on your own money, which means that if you don't have your own money, you usually can't start a business. 1% projects can get other people's money, but this kind of project has a characteristic, that is, why do people give you money? It is because these projects can be copied quickly, and after a period of time, they grow faster than ordinary projects and have a high rate of return. But how do people believe in its rapid replication? People always want you to do it first and then invest money, especially in the current economic crisis. No one talks about a concept. In this case 1%, you have to pay first. Entrepreneurship has a very important principle. You really can't start a business without a penny. All the legendary stories I have heard, even the stories of Li Ka-shing, started with hundreds or thousands of dollars. Entrepreneurship has a very important understanding. You are willing to share certain financial risks, and this sincerity makes people willing to invest money for you.
Video users: Hello, host, hello, Teacher Yuan. I want to open a second-hand baby shop in Beijing Huilongguan Community. If anyone has extra baby products in my store, I will sell them on behalf of them, and only need to give a certain commission when they are sold out. Is it feasible?
Yuan Yue: Generally speaking, I think there is quite a lot of room for making baby products, but second-hand shops should be very cautious. First, now everyone is giving birth to a baby, so they usually use the best things for their babies. Even if the family conditions are average, the proportion of buying first-hand products is absolutely large. Another point is that people are worried about the hygiene and cleanliness of second-hand products. Even if it is clean, people will still have such worries. In general urban communities, there will be less space for second-hand baby products. Where is the second-hand space? If the second-hand goods collected by a large community are transferred to another community, such as migrant workers' community or other communities, it will have more space. In addition, the types of children's second-hand goods are different, some are baby care products, some are clothes he wears, and some are other clothes. If the second-hand products in the city are those that people are relatively less worried about hygiene and cleanliness. Now think about toys, children's clothing and baby care products. It seems that the remaining space is not very large, but I think it should be limited. Like my first answer, any product is very important. You need to see which families in this place are willing to use baby's second-hand products, which families and how much money, so as to determine whether you can do it or not and how big it is.
Moderator: Just now I saw a netizen on the Internet. He keeps asking us such questions. He said he wanted to ask if he could make a fortune writing novels or plays.
Yuan Yue: There are many such people. One of the most typical occupations is called a columnist. Some columnists do nothing but write columns. This is found all over the world. In China in the 1930s, many people know it today, including Mr. Lu Xun. At that time, their important income was writing columns. Write columns and plays, and write all kinds of things. In the 1920s and 1930s, China's films were very developed, and many scripts were written by their own screenwriters. Today, society also provides such a space for freelance writers. If you have this talent and interest, it is very suitable for you to do it. This profession has a characteristic. On the one hand, you can earn money from it, on the other hand, it doesn't prevent you from finding a formal job again. For example, there is a girl named Cang Yue who writes magical martial arts novels and works in an architectural design institute. She does architectural design in the living world during the day and writes novels in the magical world at night. Cang Yue publishes at most about eight novels a year, at most about eight million, and at least about two or three million, which is far higher than her formal occupation. The biggest advantage of being a freelance writer is that you can be completely free, or you can choose to combine him with your career as a sideline.
Moderator Zhao Ning: Just now, the approval rate was 78%. There are too many questions from online friends. A friend is asking, if there is only 20 thousand yuan, how to start a business? One friend said 30 thousand, and another friend said only 5000.
Yuan Yue: Small money is small money, and big money is big money. If you open an online shop on Taobao, 5000 yuan is no problem. If an online shop resells goods, 2000 yuan may not be enough. You can go to the women's street in Beijing. If you open a small brand store in Shanghai, it may cost 500,000 yuan. Now you have tens of thousands or even thousands of dollars. It is especially recommended to practice on Taobao. Taobao's small shop model is not entirely a business model, but a way of learning to do business. Just now, you said that you should know what consumers want in business. Taobao's model has one thing, and you own it. But after you go, you will find that there is a market. If there is a market, you can make it bigger, because you can purchase goods and close the store if there is no market. This is a good market test space. Similarly, in the market, with a little more money, what do you want to do with 30,000 yuan? How can you do online marketing, post some posts on BBS, pour water, promote yourself, hire others, post everywhere, advertise, spread, and people in small businesses can't advertise, and then narrow down the scope. Some people have space and know that people are too narrow, so they don't know. If you have something you like, you can try it in the market, and the third is to spread it moderately. The most suitable way is to open a shop in Taobao or other places. Look at the lattice shop next to the big store, which is the offline Taobao shop model. These two models are very good, helping people who have no business mind to do tests in the market, tens of thousands, and usually have a new understanding of these things. This thing will have a new understanding of your future. ;