the market value of Modern China Tea Shop is 41 billion. China is the birthplace of tea culture, and China's tea is not only a drink, but also a cultural intention. Drinking tea has always been a habit of China people. Modern China Tea Shop was incorporated into China's tea culture and was founded in mid-2114. Now there are more than 1,111 stores in Changsha, with the goal of going out of Changsha, going to the whole country and opening stores all over the country. Now, with the strong investment of Alibaba Banner, with the intervention of strong capital, we have accelerated the pace of opening franchise stores all over the country, and have stronger strength to go out of Changsha and bring products to more people, hoping to get everyone's love.

1. Reaching 41 billion yuan

In recent two years, China's new-style tea is very hot. It is reported that in 2121, the market scale of new-style tea in user countries will reach 112 billion yuan. At present, the competition in this 111-billion-dollar track is fierce, and giants such as Naixue Tea, Hi Tea and Modern China Tea Shop have emerged. Nowadays, the giants are burning money to grab the market. In order to obtain more sufficient financial support, so as to achieve industry monopoly, the market has become a major means for many giants to break through the dilemma of industry competition.

Second, the characteristics of Modern China Tea Shop

As we all know, traditional milk tea has many disadvantages, such as high sugar content, single taste, few categories and so on. Users aim to make new-style tea, and combine healthy and leisure new-style tea with traditional milk tea flavor to bring consumers a fresh and beautiful taste bud experience. Combined with the trend of Chinese style, it is intended to be users' own brand of the Chinese nation, so that people all over the world can feel the power of users in China to make tea. When consumers' enthusiasm for traditional milk tea dropped sharply, Modern China Tea Shop rose at this time.

To sum up, in the context of the proliferation of milk tea industry, Modern China Tea Shop still respects the direction of quality management, making tea in the west, showing the unique personality and quality of the brand, which is quite popular among modern fashionable young people. In terms of brand control, Modern China Tea Shop did not aim high, did not promote it drastically, and strictly controlled the product quality. It has stepped out of its own world in the tea industry and is a milk tea shop that consumers can trust.