Double eleven theme activity planning program 7 (general)
In recent years, double eleven has become the annual event of various businesses, in order to attract consumers, promotional activities are endless. Here is what I have organized for you on the double eleven theme event planning program, I hope it will help you!
Double Eleven Theme Activity Planning Program Part 1
First, the background of the activity:
This is a kind of fate, from all over the world we gathered to the hospital Youth Association, to form our family. In order to promote our friendship, so that we can better understand each other, especially held this party. We hope that this party will bring joy to everyone, and will leave permanent and beautiful memories in our college life, so let's wait for this long-awaited party!
Second, the purpose of the activity:
I hope that this party can give everyone an alternative communication. Stage, let everyone in a happy environment to understand each other. Let the friendship and unity of the association, to create a lively atmosphere for the university activities life.
Third, the theme of the event:
11.11 Oil Stick Party
Fourth, the event organizer:
__ City College of Vocational Studies Yingtian Campus Youth Volunteer Association
Fifth, the time of the event:
November 11, 20__, 6:00 p.m.
Sixth, the object of the event:
__ City Vocational College Youth Volunteer Association all members
VII. Activity Location
Teaching Building 806
VIII. Activity Programs:
1. Heart to Heart (back to back ball)
(1), project type: two-player collaborative, indoor games
(2), site requirements: classroom two aisles
(3), props needed: balloons, balloons, balloons, balloons, balloons. ), props: balloons
(4), the number of people: 12 people, free combination, each group of two people
(5), prizes: 2 mirrors
(6), the detailed game method and competition rules: each group of two people, back clip a ball, step in step from the front toward the back of the classroom, back to back to break the ball, run back to the starting point, clip the second balloon until the pressure breaks six balloons run back to the starting point, until the balloon is broken, the balloon is broken. Pressure broken six balloons run back to the starting point that is completed. When walking backward, both hands can not touch the ball, otherwise a penalty of 2 seconds; ball drop from the starting point to restart the game. The first one to finish wins. The first to complete the game will win.
a. If the ball falls to the ground during the game, you need to return to the starting point and start again.
b. Do not touch the ball with your hand or arm on the way, if you violate this, it is regarded as a foul. Every time you touch the ball, you will be recognized as a foul, and 2 seconds will be added to the race result for every foul.
c. During the game, the referee should be obeyed absolutely, and the referee's judgment will be the final judgment.
2. Newspaper game
(1), the type of project: teamwork competitive
(2), props requirements: newspaper
(3), site requirements: the front of the podium
(4), the number of competitions: a group of 4 people, set up 4 groups
(5), the prizes: 4 mirrors
(6), the game Play: first set out the momentum, asked to shout the slogan, and then a group of 4 people by group standing on the newspaper, all the feet must be stepped on the newspaper, can not touch the ground, adhere to five seconds can be, the foot stepped on the outside of the person who loses, after the success of each game, will be folded in half the newspaper, in order to hold the method of standing on the smallest newspaper of the group to win.
3. Drums and flowers
(1), props requirements: drums or music, flowers
(2), participants: the collective
(3), prizes: 6 soaps
(4), the rules of the game: all seated, when the drummers began to beat the drums, the flowers began to pass when the drums stopped, the flowers to whose hands, who is the "lucky one". The "lucky ones" will have to perform the program. After the show, you can get a gift, and then the flowers from the "lucky man" began to pass, the program accordingly, around the field that is the end of a circle.
4. Treasure hunt
(1), props requirements: "treasure" (generally for the note)
(2), participants: collective
(3), prizes: 10 masks
(3), the rules of the game: the first ready! "Treasure" (i.e., the note can be written on the "performance programs, prizes, etc.), and then the treasure is distributed in various hidden places, and then, the treasure hunters began to look for the "treasure" to find "Treasure" treasure hunters are not allowed to open the "treasure", by the host of the award. Host according to the content of the "treasure" to "treasure" the owner of the prize. For example: the treasure written in the "learn cat call three times, reward two apples" then "treasure" the owner has to "treasure" content to do, and then, the host to give the corresponding award.
Double Eleven theme activity planning program 2
First, the activity plan
Promotion
The whole store discount based on the combination of a variety of promotional forms.
1, discount - 50% off the entire site
2, buy gifts - currently only for 0055 # single product (gifts to be determined)
3, coupons - - ① no threshold and unrestricted use: 10 ￥ ② threshold restrictions on the use of: 20 ￥, 50 ￥
Note: Coupons issued prior to the event, the day of the event is limited to 10 ￥ denomination of coupons, its use date of November 15 before.
4, package deals with
5, seconds
Note:
① activity day time slots open seconds to the whole second to the free form.
② Frequency: 11 day *** seconds 6 times, 1 product each time, each second limit of 1 piece.
③ point in time, product settings:
B, the content of the event: spike,
Purpose: the creation of the atmosphere of the event
Second spike activity cost budget:
Second, the flow of the plan
flow composition:
1, the time of the warm-up period: 10.06- 11.10
2. Activity time: 11.11
Work content:
Drill show
1. Placement position: new home page first focus, home page banner.
2. Process: Drill show copy editing - Drill show design and production - Drill show placement test - drill show data analysis - drill show optimization.
Straight-through
1, put the product: store home promotion.
2, placed in the region: Guangdong, Fujian, Beijing, Shandong, Hainan, Henan and so on.
3, through train activities: home page hot single product.
Taobao
Main products and commissions: mainly some of our existing resources;
Search
1, hot search keywords to find: data cube, top ranking, Taobao home page; double 11, carnival, mad rush festival, and other real-time hot words.
2, title optimization: integrated into the baby title inside, covering the search habits of men's clothing consumer groups.
Store alliance
1, the alliance merchants: have *** with the consumer groups of merchants (men, consumer age 25-45 years old, medium-high spending power, the pursuit of quality of the crowd.) The establishment of an independent page or friendly connection mode, multi-faceted resources **** enjoy.
2. Number of merchants: at least 4.
Microtao
Promotion content: store double 11 promotions: seconds, coupons, giveaways and other content. Combined with the atmosphere of the activities of the double 11.
Microblog
1, push content: store promotions; single product promotions;
2, the promotion method: through the microblogging official push tool (5 yuan / 1000 times show); precise selection of the crowd push.
3, advertising design: the design of the product ads sent to the microblogging. (Process: activity products - activity copy - promotional content - design - placement)
Third, customer service and microblogging, microblogging program
(a) telephone callback
A, the return visit of key customers (more than 500 yuan)
B, the first level of customer visits (300-500 yuan)
Will be further classified on the customer
a, 14 - 19 began to buy 500 yuan amount of customers before the start of the phone call back (the store needs the cooperation of the front desk staff)< /p>
B, 10.21 --- 11.1 to start the first level of customer visits (200-500 yuan or more)
Content: (phone content to the winter on the topic of new to start, in the communication to simply greet the form of re In the content of the conversation directly and then explain the new winter clothes, I hope that the old customers can come to taste)
Remarks:
1, the customer classification ----- products purchased and the frequency of purchase classification <
2, call the phone text message first (first text message to the customer and then phone to communicate, to eliminate the customer's doubts and embarrassment of the unfamiliar phone), text messages to be directed to the editor
3, November 1 before the completion of all telephone callbacks. And for key customers to visit again.
(B) SMS communication (customer service supervisor)
A, Friday sent (11.4) (winter clothing on the new text message), informing the old customer store's winter clothing has been on the new, come to the shopping we send rabbit fur scarf a
B, Wednesday (11.6) (sympathy text message, to draw closer to the distance between the old customers, reflecting the human nature)
C, Friday Send (11.8) a customer SMS (200-500 yuan)
D, Saturday (11.9) focus on customer SMS (more than 500 yuan)
E, Sunday (11.10) SMS notification of all customers to highlight the store activities (to find a reasonable point in time to send)
(C) e-mail communication (Design Department) )
A, Wednesday sent (11.6) (condolence e-mail, closer to the distance between the old customers, reflecting the human nature)
B, some of the double 11 information about some of our products, store related activities. We participate in the double 11 related baby!
(D) microblogging
A, winter clothing on the new publicity in microblogging.
B, microblogging content ---- how to choose models, on the elements of dressing, how to dress with and so on.
C, microblogging ----- wearing clothes with the popularization of knowledge.
D, focusing on the description from all sides to reflect the cost-effectiveness of changing clothes.
E, double eleven store activities on-line preheating began.
F. Our raw materials, some of the advantages of the product.
G, double eleven publicity / store publicity -------- for the advantages of product A debut. (5 yuan to show 1,000 times microblogging promotion)
Double 11 theme activity planning program 3
First, the activity plan
A, the promotion mode: the whole store discount based on the combination of a variety of promotional forms.
1, discount - 50% off the entire site;
2, buy gifts - currently only for 0055 # single product (gifts to be determined);
3, coupons - - ① no threshold and unrestricted use: 10 ￥; ② threshold restrictions on the use of: 20 ￥, 50 ￥;
Note: Coupons issued prior to the event, the day of the event is limited to 10 ￥ denomination of coupons, its use date of November 15 before.
4, spike
Note: ① the day of the event in time slots open seconds, in the form of whole seconds to the free single.
② Frequency: 11 the day **** seconds 6 times, 1 product each time, each second is limited to 1 piece.
③ point in time, product settings:
B, the content of the event: seconds;
Purpose: the creation of the atmosphere of the event;
Seconds activity cost budget: ____ yuan.
Second, the traffic plan
Traffic composition:
1, the time during the warm-up period: 10.06-11.10
2, the activities carried out in the time: 11.11
Work content:
Drill show:
1, put the location: the new home page first focus, the home page
2, process: drill show copy editing - drill show design and production - drill show placement test - drill show data analysis - drill show optimization.
Straight-through:
1, put the product: store home promotion.
2, put the region: Guangdong, Fujian, Beijing, Shandong, Hainan, Henan and so on.
3, through train activities: home page hot single product.
Taobao:
Main products and commissions: mainly some of our existing resources.
Search:
1, hot search keywords to find: data magic, top ranking, Taobao home page; double 11, Mardi Gras, mad rush festival and other real-time popular words.
2, title optimization: integrated into the baby title inside, covering the search habits of men's clothing consumer groups.
Store alliance:
1, the alliance merchants: have *** with the consumer groups of merchants (men, consumer age 25-45 years old, medium-high spending power, the pursuit of quality crowd.) The establishment of an independent page or friendly connection mode, multi-faceted resources **** enjoy.
2, the number of merchants: at least four.
Weitao:
Promotional content: store double 11 promotions: seconds, coupons, giveaways and other content. Combined with the atmosphere of the activities of the double 11.
Weibo:
1. Push the content: store promotion, single product promotion.
2, the promotion method: through the microblogging official push tool (5 yuan / 1000 times show); precise selection of the crowd push.
3, advertising design: design the product ads sent to the microblogging. (Process: activity products - activity copy - promotional content - design - placement)
Third, customer service and microblogging, microblogging program
(a) telephone callback
A, the return visit of key customers (more than 500 yuan)
B, first-class customer visits (300-500 yuan)
Will be further categorized on the customer
a, 14-19 began to buy 500 yuan before the amount of customers began to call back (the store needs the cooperation of the front desk staff)
B, 10.21-11.1 began to first-class customers The return visit (200-500 yuan or more)
Content: (phone content to the winter on the new topic to start, in the communication to simply greet the form and then directly in the conversation content and then explain the winter on the new, I hope that the old customers can come to taste)
Remarks:
1, the customer classification --Purchased products and the frequency of purchase classification.
2, make a phone call SMS first (first text message to the customer and then phone to communicate, to eliminate customer misgivings and awkwardness of strange phone calls), SMS to the editor.
3, November 1 to complete all the phone call back. And for key customers to make another return visit.
(B) SMS communication (customer service supervisor)
A, Friday sent (11.4) (winter clothing on the new text message), informing the old customer store winter clothing has been on the new, come to the shopping we send rabbit fur scarf.
B, Wednesday sent (11.6) (sympathy SMS, closer to the distance between the old customers, reflecting the human nature).
C, Friday sent (11.8) first-class customer SMS (200-500 yuan).
D, Saturday sent (11.9) key customers SMS (500 yuan or more).
E, Sunday sent (11.10) SMS notification of all customers to highlight the store activities (find a reasonable point in time to send).
(C) mail communication (Design Department)
A, Wednesday sent (11.6) (condolence mail, closer to the distance between the old customers, reflecting the human nature).
B, some of the double 11 information about some of our products, store related activities. We participate in the double 11 related baby!
(D) microblogging
A, winter clothing on the new publicity in microblogging.
B, microblogging content - how to choose models, on the elements of dressing, how to dress with and so on.
C, microblogging - the popularization of the knowledge of dressing with.
D, highlights from all sides to reflect the cost-effectiveness of changing clothes.
E, double eleven store activities on-line preheating began.
F. Our raw materials, some of the advantages of the product.
G, double eleven publicity / store publicity - for the advantages of a product debut. (5 yuan to show 1000 times the microblogging promotion)
Double Eleven Theme Activity Planning Program Part 4First, the background of the activity
"Double Eleven" that refers to November 11 each year, due to the date of the special, so it is also known as the Hanukkah. And large e-commerce websites usually use this day to carry out some large-scale discount promotions in order to increase the sales degree. around November 11, 20__, the largest commercial activity on the Internet in China took place: on Taobao, many merchants launched 50% discount promotions, 21 million people's collective mad rush, and the participation of more than 150 famous brands. The single-day turnover of 936 million!
Second, the event time
Around November 11th.
Third, the event location
Ruichen physical examination center Taobao store.
Fourth, the theme of the event
"Double 11" easy to grab 50% off, health is not discounted.
V. Activities
A. Product promotion.
1, a single full of 400 a reduction of 20 or add a special physical examination {liver function three, serum proteins four, total cholesterol (TC), triglycerides (TG), high-density lipoprotein cholesterol (HDL-C), low-density lipoprotein cholesterol (LDL-C) to choose one}.
2. 30% off on a single purchase of 600 or get a special medical checkup.
3. 40% off on a single purchase of 800 or get a free specialized medical checkup.
4. 50% off for a single payment of 1000 or get a special medical checkup.
5, the whole package plus 25 yuan to send a value of 50 yuan South Coast eel calcium calcium supplement for middle-aged and elderly calcium bone powder B. Reputation positive feedback after shooting 5 stars + positive feedback return amount, according to the amount of the package, such as the following 300 back to 5 yuan, 300-399 back to 10 yuan, 400-499 more than 15 yuan, 500-599 more than 20 yuan, 600-699 or more back to 25 yuan, 700-799 more than 30 yuan back, 800-999 more than 40 yuan back, 1000 more than 60 yuan back, 2000 more than 100 yuan back!
Six, the activities of the promotion
A, internal promotion
Activity packages in the store home page in a prominent position, the whole package plus 25 yuan to send 50 yuan worth of South Coast eel calcium calcium in the middle-aged and elderly people a calcium bone powder. This page to put the event details and package links, package price must be marked out the original price and discounted price, and will be placed on the home page.
B, external promotion
___ Network Operations Department of all promoters, task allocation, in the major peripheral sites to promote the promotion of time for the double eleven pre-promotion and double eleven late promotion.
Double 11 theme activity planning program 5
Activity Purpose:
Double 11 is the festival of all years of e-commerce must contend with, activities and publicity efforts of the large, participating brands of the category, the richness of the form of the event are the most annual. As an offline entity mall, we need to seize the concept of double 11 - shopping spree in November when the temperature drops to carry out winter clothing promotions. In the activity strength, marketing methods and field experience to be more different from e-commerce, so as to highlight the characteristics. The activities are integrated from department stores, supermarkets and restaurants, theaters, online micro-store and other businesses. To give customers a unique seductive shopping carnival experience.
Activity time:
November 7 to 11
Activity content:
Discount promotions:
1, double 11 big brands of beautiful clothes wearing away: fall and winter department stores full of 500 yuan minus 200 yuan.
2, double 11 big brand beauty at your disposal: big brand cosmetics (Olay, L'Oreal, L'Oreal, DHC) full of 400 yuan off 80 yuan. Double 11 super skincare sets up to 70% off!
O2O (online and offline interaction), 100,000 big brand discount coupons in advance!
3, 100,000 credit coupons free crazy grab! The big brands of department stores after the discount full amount of reduction, as low as 70% off!
Activity details:
(1) November 1 to 10, the official WeChat officially online grab coupon activities. Customers only need to pay attention to the official WeChat click on the grab coupon page, you can choose 30 brands of discount gift certificates, double-click on the coupon (each coupon automatically generated discount code).
(2) Each person is limited to 10 coupons per brand.
(3) On the day of Double 11, customers can enjoy a discount of 50 RMB, 30 RMB and 20 RMB off the corresponding brand with the discount code on the coupon.
(4) Only one discount coupon can be used for a single ticket.
Note: The starting point of the discount coupon credit needs to be based on the actual unit price of each brand, and the amount of the discount is borne by the supplier and the mall according to different ratios. This activity is mainly to attract online customers to the store.
4, the losers against the rich white beauty, complete victory over the rich handsome! 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan hot grab super single product!
November 7 to 11, every day 11 single product, only 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan can be grabbed. Each item is limited, while stocks last. Micro-store online payment can be successful seconds!
Suggestions for single items: $0.11 (20% off at Noodle King, 20% off at Hakka, 25% off at Taro Fairy, 30% off at Breadland Discount Coupon),
$1.1 (Supermarket Eco-friendly cutlery box, handkerchief paper/strips, potato chips set, priced at $5 or so)
$11 (Comfort Bath Towel, Han Hou Facial Mask 2-piece Set, Fabric Furniture Cute Bunny, priced at $30 or so)<
$110 (comfortable quilt, pair of pillows, selling for about $250)
Note: Estimated cost is $1300. (Food and beverage coupons for business sponsorship)
Category marketing: double 11 as the mall's November large-scale promotions, the whole category are to carry out activities (discounts or gifts). It is recommended that men's clothing, women's clothing, footwear, cosmetics, boutique, bedding, children's clothing should be representative of the brand or highlights of discounts to participate in the event. The following four categories: single product needs to highlight the display, in the channel light box piece and counter guidelines need to increase with and warm recommendation.
(1) winter models of clothing (thick models, coats)
(2) fall and winter accessories (scarves, hats)
(3) bedding winter quilt
(4) supermarkets in winter hot pot festival singles
VIP marketing
VIP recruitment of passion: shopping malls in a single day of consumption of 500 yuan can be free of charge to apply for a VIP card, single day consumption of 5000 yuan can be upgraded to diamond. consumption of 5000 yuan can be upgraded to diamond card.
1, Double 11 - VIP customers free delivery: Double 11 day to the store, you can get a cup of designated hot drinks in ___ Sweetheart drinks. (Opening sponsorship, no cost)
2, Double 11-VIP customers free to play: diamond card VIP card can take children to ___ amusement park free to play once.
Double 11 theme activity planning program 6
First, the background of the event:
"Double 11" shopping carnival, has become China, and even the world's most influential consumer festival. And every merchant, every consumer, is the real protagonist of this stage. 20___, we will invite more brands and strength of the merchant **** with the participation of your unique way, directing a quality shopping carnival extravaganza!
20__ "Double 11", vigorously develop local e-commerce, the development of new growth points, to promote the development of the city's characteristics of advantageous industries. Provide more jobs while opening.
20__ "Wanzong Mall" and small nine city WiFi new fashion.
Second, the purpose of the activity:
In November 11 held "double eleven Zhangye local shopping carnival", the carnival will play "super discount", "real specials ", "free delivery" and other activities to attract attention, the concept of e-commerce in-depth, to promote the rapid development of e-commerce in Zhangye.
Third, the activities of the party:
Organizer:
Undertaker:
Co-organizer:
Fourth, the activities of the time:
20__ November 11 opening
Fifth, the activities of the location:
Zhangye City Center Plaza
Sixth, the participating units:
VII, the activities of momentum:
publicity momentum press conference
free e-commerce entrepreneurship training courses; follow-up services.
Eight, the activity process:
1, the preparation process
Activity display platform: Zhangye Wanzong Mall, small nine smart city WIFI, micro site
Merchant registration time: October 27, 20__ 08:30:00-20__ November 1, 18:00:00 Merchant audit time: November 20__ 02, 08:30:00-20__November 6, 18:00:00
Activity start time: November 11, 00:00:00-20__November 11, 23:59:59
2, "Double 11" start process
< p> November 11, 20__ 09:30 hosts make opening remarks
November 11, 20__ 09:40 leaders of the bureaus and the activities of the party's speech speech November 11, 20__ 10:30 Carnival kick-off ceremony November 11, 20__ 10:40 Carnival officially began
IX, the content of the event:
1, you Come I will send. Wanzhong Mall 102 to dare not think.
2, the exhibitors are ready
After the registration selection review, the time to hold a merchant conference.
The content of the business meeting: business work to prepare, finalize discounts, coupon negotiation.
Merchant conference time: to be determined
3, the merchant booth division
According to the merchant product classification division of the display area
4, the staff to prepare
5, the hardware to prepare
Activity venues, LED screen, LED mobile screen sound equipment, salute, the launching ceremony props red packet printing, coupons printing arches, Arch banners x display racks, business booths
Ten, security preparations:
Double Eleven Theme Activity Planning Program Part 7A, the background of the event:
"Double Eleven" refers to November 11 each year, due to the date of the special, so it is also known as the festival of the bachelor. Taobao Mall uses this day to carry out some large-scale discount promotions in order to increase the degree of sales. around November 11, 20__, on Taobao, many merchants launched 50% discount promotions, 21 million people of the collective mad rush, more than 150 well-known brands to participate. A single day turnover of 936 million!
Second, the purpose of the activity:
As the "double 11" activities of the main venue will be limited to the display of the venue, our flagship store opened just more than a month, can not get the Taobao Mall display support. But we can take advantage of this high flow of high turnover opportunities in the store to launch the corresponding activities, in this crazy online shopping in a share of the pie.
Third, the content of the event:
All full of 2 yuan minus 1 yuan (equivalent to 50% off) photographed to reduce! The whole field is also free shipping oh!
Propaganda language: Kelly Chen told you: the whole field 50% off also shipping!
Activity time: 20__.11.11 a.m. 1:00 to 24:00.
Four, activity analysis:
At present, our store **** 79 models of goods, of which 55 models are 2.5 times the factory price, 22 models 2 times the factory price, 2 special price models are 1.76 times the factory price. After 50% off, only two special models will lose money, but the picture effect of special models is very poor, basically will not bring sales. Therefore, it is expected that the "double 11" 50% discount activity will only have no more than 5% commission loss.
It is expected that the "Double 11" day 1 billion turnover, 80% of sales concentrated in 20% of the large stores, we belong to 80% of the small and medium-sized stores category, *** with the share of the remaining 200 million turnover, averaged to the basic turnover of 5000 yuan per store. Our goal is to reach an average of 5000 yuan.
V, teamwork:
Artwork: design to "double eleven" as the theme of the home page, as well as advertising campaign pictures.
Copywriter: refine the campaign advertising slogan.
Promotion: delete the matching price reduction and delete the discount set by the third-party discount software, and do a good job of replying to the web page about Taifeng Home Textiles on the Internet and publicizing the store activities.
Customer service: do a good job of activity content details explain the quick reply language. Modify the price of some products, shipping staff: stocking and courier companies to contact in advance to prepare.