There are many standards to measure the quality of a website, such as design style, content planning, code rationality and whether it adapts to the development trend. But in the final analysis, they all serve the traffic of the website. The former is the body of the website, and the latter is the soul of the website. Good body can attract visitors' senses, but the soul is the foundation of website development, so attracting traffic is the top priority of website construction.
However, many enterprises think that they have established a website, so they take it for granted that the website construction work is over, and let it go, thinking that others will follow the website, no one will visit it, and no one will be held accountable. This has become a problem for website construction companies. What's more, they only regard website construction as a trivial matter, and they only build websites because others have websites. As we all know, network marketing has broken through the traditional marketing methods and become the key to enterprise marketing.
The establishment of a website is only the starting point of enterprise network marketing, and it needs a professional and effective network marketing team and network marketing solutions to transform the effective traffic of the website into energy and benefits, and how to increase the effective traffic of the website. This is how to promote the website or how to increase the traffic of the website.
So the website is not an immediate marketing tool. After the website is completed, it needs to be effectively promoted, which is more important than traditional advertising.
Second: it is very important to know your intention to build a station.
Many enterprises think that since they have spent money to build a website, they should cover everything, everything that can be said, written and put on the website, thus ignoring the original intention of building a website, thus making the website without a theme, even if it is an effective visit, it is impossible to go into the website and then forget it. Therefore, what kind of website to make, the positioning of the website and the type of the website are very important.
What is the purpose of making a website? I think it is nothing more than promoting enterprises, letting customers know about enterprises or products, so as to realize the sales of products. So what should a website focus on? This requires enterprises to define their own needs.
Third: websites need to balance design and procedures.
At first, the website was really composed of several codes and tables. However, with the continuous development of science and technology, the front-end technology of the website has made unprecedented progress, and the website construction has also entered the aesthetic category. The emergence of network artists has greatly changed the era of relying solely on code. Art design has become the key to the front desk of the website, involving not only the corporate culture, but also the visual feeling and visual impact of the website producers on the visitors.
Reasonable and effective code can complete the function of the website, and a perfect website art design can make the enterprise website more humanized and attractive. If the website construction is compared to a building, the code is only the reinforced concrete that constitutes the building, while the artist is the decoration outside the concrete. Without graphic design, the code is just a rough room.