Li Youcai, a gourmet from Xinyu, Jiangxi, spent two years establishing "Li Youcai Restaurant Chain Group" and the first five-star Chinese snack bar in China, creating a precedent to challenge foreign brands (KFC) and gaining popularity in the market. He conquered the audience with domineering, sharp remarks and eye-catching appearance in the column "Turning to Meet TA" of Zhejiang Satellite TV, and held hands successfully and quickly became popular on the Internet, which was called "by netizens".