Although Pizza Hut is a relatively big brand, it can win the favor of many consumers. However, brands will also conduct illegal operations, which will also damage the legitimate rights and interests of consumers. It uses expired ingredients, which is both unexpected and reasonable, because it is almost the normal state of the industry.
Merchants lack social responsibility and safety awareness and cannot provide consumers with healthier and safer food. Although most businesses can get higher turnover and profit margins are increasing year by year, they are still not satisfied. For them, their own interests far exceed the interests of the public, which is a manifestation of a lack of sense of responsibility. Although they are aware of the dangers of expired food, they are unwilling to curb their behavior because they have no awareness of safety and the rule of law.
Merchants can't be self-disciplined and don't want to regulate their behavior. In order to further increase their competitive advantage, businesses will engage in unfair competition and gain profits through unfair and unreasonable means, which is the result of lack of self-control. They will not consciously regulate their operations, and will not abide by the principle of honesty and trustworthiness, which will make them more unscrupulous and intensified.
Merchants pay more attention to efficiency, so it is easy to be driven by interests to commit illegal acts. They aim at profit, so profit is their primary consideration whenever and wherever. Because they want to get more benefits, they have no scruples about the legitimate rights and interests of others. They can't resist the temptation, and they can't consciously accept external supervision. In this case, illegal activities will gradually become the norm, including the use of expired ingredients.