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Nanjing in the Dragon Boat Festival what folklore and culture ah?
Nanjing people Dragon Boat Festival customs so that the "five red" sales

Roasted duck sales doubled, crayfish prices rose

Duanwu Festival holiday, the weather is good, Nanjing people spend a lot of money. According to the Nanjing Municipal Bureau of Commerce's monitoring data show that: the three days of the holiday, more than 50 sample enterprises totaled 1.265 billion yuan in sales, an increase of 14.79% year-on-year. The custom of Nanjing people over the holiday also let the "five red" sales, especially crayfish, during the holiday season rose 2 to 5 yuan per catty.

Summer merchandise sales are booming

In order to seize the business opportunities brought about by the last long holiday in the first half of the year, during the festival, major shopping malls and supermarkets have launched promotional activities themed on the Dragon Boat Festival culture and the ensuing Children's Day to woo customers. At the same time, the merchants also seize the opportunity of seasonal change, push the summer merchandise on the sales counter, summer clothing for men and women, sandals and other clothing, summer quilt, mats and other daily necessities, as well as water dispensers, fans and refrigerators, air conditioners and other home appliances set off a sales boom. During the three days of the festival, the 30 department stores and commercial complexes monitored by the Nanjing Municipal Bureau of Commerce accumulated sales of 396 million yuan, a year-on-year increase of 17.73%, while the five home appliance IT companies accumulated sales of 277 million yuan, a year-on-year increase of 7.86%.

Supermarket seasonal commodities become hotspots

Duanwu Festival, as a traditional festival in China, during the festival, people either visit friends or relatives, or family reunion, a variety of gifts, food sales increased significantly. Sugo supermarket 10 days before the festival started the Dragon Boat Festival promotion, in addition to zongzi, mung bean cake, salted duck eggs and other Dragon Boat Festival commodities rushed to the eve of the festival have been unveiled, but also launched 200 kinds of commodities, buy one get one free, online online time to buy and other colorful activities. Metro, Jin Runfa and many other large supermarkets also launched Dragon Boat Festival products counter, dumplings, tobacco, alcohol, beverages, gifts and other hot sales. Festival three days, the Commerce Bureau to monitor the five supermarkets overall sales of 169 million yuan, an increase of 25.52%.

Prosperous and active catering market

The weather was hot, and the city's libraries, movie theaters, large shopping malls, commercial complexes, and specialty restaurants were welcomed by consumers during the 3 days of the festival; rural tours to Lihe, Lishui, Gaochun, and Pukou were also attracting much attention, and drove consumption of the neighboring agro-restaurants. At the same time, major catering enterprises have launched different price points, each with its own characteristics of the "family feast", "party feast", etc., to meet the consumer demand of the majority of residents. Three days of the festival, the Commerce Bureau to monitor the overall turnover of the eight catering enterprises increased by 20.84% year-on-year.

Roasted duck sales doubled

Prior to the Dragon Boat Festival, many agricultural and sideline product markets, such as Zongcai Logistics, Hujiang Trade City, etc., actively guided the management of large-scale organizations to organize the supply of pork, eggs, aquatic products, vegetables and other necessities, to ensure that the market supply during the festival. According to monitoring statistics, during the Dragon Boat Festival, the city's average daily consumption of about 3,000 tons of grain, about 345 tons of edible oil, about 3,700 tons of vegetables, about 310 tons of pork, about 347 tons of freshwater fish, about 200 tons of eggs, about 51 tons of beef and lamb, about 152 tons of soybean products (soybean feeding volume), about 340 tons of fresh milk. The main foodstuffs, eggs compared with last week's steady slight increase, vegetables, meat, freshwater fish and other major foodstuffs prices compared with last week, last month have fallen. Among them, vegetables compared with last week, the same period last month fell 3.6%, 4.9%, meat fell 2.5%, 4.7%.

The Dragon Boat Festival day, roast duck, amaranth, salted duck eggs, lobsters, eels and other "five red" sales are very strong, roast duck sales is twice the daily sales, river shrimp, crayfish prices rose an average of 2-5 yuan per catty, other staple food prices remained stable overall.