Store design is a very important part of offline retail outlets, especially for chain stores with chain brand effect, so they are faced with the opportunity of expansion at any time, so chain stores need to pay more attention to in store design. The following ancient design will share with you what should be paid attention to when designing chain stores in order to benefit the development of chain stores.

first, store design pays attention to face value

a successful chain store can attract customers in peer competition not only by goods and prices, but also by improving the overall face value of the store to attract customers. In this era when face value is justice, a chain store has already bid farewell to a good start if it can't afford the face value of the store. At present, many storefronts pursue brilliance and characteristics in design, and the design and decoration are extremely gorgeous and bright, but they are divorced from their own brand characteristics and reality. At first glance, customers really find it attractive, but if they look at it for a long time, they will have visual fatigue and will not stay for a long time. Therefore, the store's face value should be created under the premise of ensuring that it does not deviate from the brand temperament. It can be novel but not off track and whimsical.

second, store design emphasizes brand characteristics

many stores often go all the way in the pursuit of face value, which will be too late. For chain stores, the most indispensable thing in store design is to emphasize brand characteristics. What we are talking about here is not a simple unified storefront signboard, but also includes style features, layout, colors, commodities, display props, etc. Each chain store should not be too different from each other when designing and decorating its storefront. Because the face value can enter the customer's eyes, but it may not enter the customer's heart, and the brand effect is often the factor that distinguishes the retail competitors in the same industry and can take root in the customer's heart for a long time.

3. Store design is suitable for large-scale replication

Successful offline chain stores are easy to face opportunities for expansion. As mentioned before, if the store is designed to be magnificent and gorgeous, but the design and decoration are very complicated and time-consuming and labor-intensive, it is obviously not conducive to large-scale replication and expansion of the store.

Therefore, Ligu Design puts forward modular space design to split the storefront, and decompose the door head, cashier, display props, lighting, floor and display cabinets into independent small modules for independent design. The advantage of this is that if you want to change the face value of the storefront in the future, you can assemble it at will to form a diversified storefront image, so that the storefront can be replaced more easily with the trend and customer preferences. In addition, the store is more time-saving and money-saving when copying and expanding, which is a very suitable design aspect for chain stores.

The store design of chain stores is not an armchair strategist, but also from the perspective of market facts and the actual situation of merchants. Therefore, there are many matters needing attention in store design, and the more you consider, the more favorable it is for the chain stores to stand and develop. Ligu Design is dedicated to the store design of chain stores, integrating design, display props making, decoration and landing services, and quickly establishing a store on the premise of highly restoring the design scheme.