question 1: how to make a business plan? First

The purpose of the business plan is very simple. It is a weapon in the hands of entrepreneurs, and it is provided to investors and all those who are interested in entrepreneurs' projects, showing them the potential and value of entrepreneurship and persuading them to invest and support the projects. Therefore, a good business plan should make people very clear about the following issues after reading it:

1. Business opportunities of the company;

2. The process of establishing a company and grasping this opportunity;

3. Resources needed;

4. Risks and expected returns;

5. Suggestions for your actions.

A business plan is not an academic paper. It may face people with non-technical background who are interested in the plan, such as possible team members, possible investors and partners, suppliers, customers, policy institutions, etc. Therefore, a good business plan should be written clearly, avoid using too many professional words, and focus on specific strategies, goals, plans and actions. The length of the business plan should be appropriate and too short, which is easy to make people not believe in the success of the project; If it is too long, it will be considered too wordy and unclear. The appropriate length is generally 21-41 pages long (including the appendix).

generally speaking, the principles of writing business plans are: conciseness; Clear organization; The content is complete; The language is fluent and easy to understand; The meaning is expressed accurately. A business plan generally includes the following ten parts:

1. An executive summary

is a one-or two-page summary of the business plan. Including:

1, a brief description of this business (that is, "elevator talk")

2, an overview of opportunities

3, a description and forecast of the target market

4, competitive advantage

5, economic situation and profitability forecast

6, team overview

7. Industrial background and company overview

1. Detailed market description, main competitors and market driving force

2. Company overview should include detailed product/service description and how it meets a key customer demand.

3. Be sure to describe your entry strategy and market development strategy

3. Market research and analysis

This is a window to show how well you know the market. We must explain the following issues:

1, customers

2, market capacity and trend

3, competition and their respective competitive advantages

4, estimated market share and sales

5, market development trend (this is quite difficult for new markets, but we must strive to be close to reality)

4, company strategy < Advertising and promotion)

2. Planning and development plan (development status and objectives; Difficulties and risks)

3. Manufacturing and operation plan (operation cycle; Equipment and improvement)

V. Overall schedule

The company's schedule, Including the following important events

1, income

2, break-even point and positive cash flow

3, market share

4, product development introduction

5, main partners

6, financing

6, key risks, problems and assumptions

1, assumptions and assumptions that entrepreneurs often make about the company. Explain how you will deal with risks and problems (emergency plan)

3. strike a careful balance between pragmatism and optimism about the company's potential

7. Management team

1. Introduce the company's management team. Be sure to introduce the education and work background of each member related to the management company

2. Pay attention to the management division of labor and complementarity

3. Finally, introduce the leadership members, business consultants, major investors and shareholdings

VIII. Enterprise economic situation

Introduce the company's financial plan and discuss the key financial performance drivers. We must discuss the following levers:

1, gross profit and net profit

2, profitability and durability

3, fixed, variable and semi-variable costs

4, months needed to break even

5, months needed to achieve positive cash flow

9, financial forecast

1, including income report. The first five years are annual statements

2. Analysis of the estimated cash flow in the same period

3. Highlighting the cost control system

11. Assuming that the company can provide benefits

This is your "selling point". Including

1, overall capital demand

2, what level do you need in this round of financing

3, how do you use these funds

4, the return that investors can get

5, you can also discuss possible investor exit strategies

When you write a business plan, you should achieve the following goals:

1. >

question 2: how to write a business plan? how to write an executive summary of a business plan? when reading a business plan, investors like to read the first two pages first. If the outline of a business plan is like a glossy marketing list, with words arranged in columns and some related pictures, it can better attract investors' attention, otherwise they may be too lazy to read it. Many websites and books have some articles about how to write a perfect executive summary. All these articles list a lot of writing points, and it may take 51 pages to write them all. Of course, the author will ask you to write concisely. Before you start writing, remember that the purpose of the executive summary is to provide a printed version for elevator lobbying and to leave a positive first impression on readers. Think of it as a sales attempt, not an attempt to describe the project or product completely. Pay attention to the following key elements when writing the executive summary: 1. Problems and solutions: These are hooks used to hook investors, and it is best to describe them clearly in the first paragraph. State the value orientation of the project and what special things to provide to whom. Don't write abbreviations, company history and the technology behind your proposal in this section. 2. Market size and growth opportunities: Investors are looking for a huge and growing market. Write down the basic market segments, market size, growth and market dynamics in a few sentences: how many people or companies, how much output value, how fast the growth is, and what factors drive this market segment. Don't mention it if the market penetration rate is conservatively estimated to be only 1%. 3. Competitive advantage: Identify sustainable competitive advantages, such as unique advantages, cost savings or industry relations. At the very least, write how it competes with other people's solutions. Investors have probably seen many business plans similar to yours. 4. Business model: Who is your customer, how to price the product, and what is the cost of a product? Are there any real customers at present and are they in the development stage? Summarize sales and marketing strategies (direct marketing, sales channels, virus marketing, potential customer development, etc.). List some key figures, such as customer volume, authorized volume, product volume and profit. 5. Executive team: Remember that investors invest in people, not ideas. Why is your team capable of success? What have they done before? Explain everyone's background, role and company. If your business mentor or consultant has relevant industry experience, it can also be mentioned in the team introduction. 6. Financial forecast and financing: Generally, it is necessary to show the income and expenditure forecast for 3 to 5 years. Investors need to know how much money you want to melt now and what kind of return you can give them. Such financing needs are usually the minimum amount needed to achieve the next important milestone in the business plan. These summary points are not rigid requirements or dogmas of the business plan summary. There is no executive summary that can cover all entrepreneurial projects, but make sure that every key issue is mentioned. Think about what are the key points in entrepreneurial projects, with special emphasis on advantages. If the key point is ignored, it will be a danger signal. Investors' first impression of the project will turn negative. The last important element is not the executive summary, but the company introduction paragraph in the email sent to investors. Here, less is more, so write something eye-catching to show * * * and commitment. The core of the business plan is to explain three issues: what we are doing, who we are providing services or products of what value, and how we can achieve them. Around these three core issues, an excellent business plan, including appendices, is generally between 21 and 31 pages. Too long a business plan will make people lose patience. The writing of the whole business plan is a step-by-step process, which can be completed in five stages. The first stage: refining the business plan and initially proposing the plan. The second stage: market research, contacting with enterprises and professionals in the industry to understand the market conditions of the whole industry, such as product prices, sales channels, customer distribution and market development trends. You can conduct some questionnaire surveys by yourself, and you can also turn to market research companies when necessary. The third stage: competitor survey, determine your potential competitors and analyze the competitive direction of this industry. What about the distribution problem? The possibility of forming a strategic partner? Who are your potential allies? Prepare a one-or two-page summary of the competitor survey. The fourth stage: financial analysis, including the value evaluation of the company. It must be ensured that all possibilities have been considered. Financial analysis quantifies the company's revenue target and company strategy. Require detailed and accurate consideration of the funds needed to realize the company. The fifth stage: the writing and revision of the business plan, so ...... > >

question 3: how to plan a business party 11: 1, the purpose and significance of the party

2, the theme of the party. (What kind of party: seminar, research meeting, tea party, exchange meeting, etc., determine a theme)

3. Party time

4. Party place

5. Party content and process (participants, party content, party process)

6. Matters needing attention. (What do you need to prepare, do you need to wear it?)

7. Detailed rules of venue arrangement (how many people, tables and chairs, cold meals, table cards, flowers, whether you need a stage, whether you need performing arts, and whether the staff divide the work in ...........)

Question 4: How to make a business plan? The concept of investment promotion and capital selection

Investment promotion and capital selection mainly refers to the activities that local governments sell certain land use rights and specific preferential policies attached to them to investors in accordance with industrial policies and plans, and investors invest in accordance with the management regulations of the state departments of industry and commerce, taxation, technical supervision and land, planning, energy, environment, safety and health to attract investment for non-local investors. Since the reform and opening up, in order to speed up the economic development of the region, various localities in China have set up development zones and industrial parks as windows for the local economy to open to the outside world. Around * * * often choose to attract investment through tax incentives, infrastructure facilities and public facilities construction, but with the rapid development of local economy in China, local work has gradually changed from attracting investment to selecting investment, and gradually began to systematically plan its own investment promotion work.

content of investment promotion and capital selection solution

the investment promotion solution formulated for local * * * mainly focuses on the following seven aspects:

1. Construction of investment promotion resource pool

Investment promotion resource pool mainly includes investment promotion project pool, investment promotion enterprise pool, investment promotion manual and other different types. Among them, the compilation of investment promotion project library aims to design a number of high-quality projects for local * * * that conform to local industrial planning, can promote local economic development and attract domestic and foreign merchants to invest; The Investment Promotion Enterprise Library will help local governments to select investment promotion target enterprises by setting different indicators, so as to ensure the smooth development of investment promotion. In addition, CITIC Construction Investment Consulting will also comprehensively design and compile a business invitation manual that is in line with local conditions and can attract customers from different angles, such as local * * * and domestic and foreign customers.

2. Formulation of investment promotion strategy

Since the reform and opening up, there have been many successful examples of promoting the rapid development of local economy through investment promotion, but at the same time, there have been many hidden dangers brought about by investment promotion. Therefore, formulating the correct investment promotion strategy has become the top priority of investment promotion work. In order to improve the efficiency and success rate of investment promotion, CITIC Jiantou Economic Consulting will assist local governments to formulate a set of investment promotion strategies for different types of merchants, and fully assist local investment promotion.

3. Investment promotion agency

Investment promotion agency is often called intermediary investment promotion. With the further improvement of the soft and hard investment environment in domestic cities, the cooperation between investment promotion agencies and investment promotion agencies has become an important innovative way in investment promotion strategy. Local * * * can promote local investment projects to relevant investment markets at home and abroad through entrustment, and the trustee will choose the most ideal partner for it through a series of investment promotion and capital selection activities and strict procedures of openness, fairness and justice.

4. Investment promotion

Investment promotion refers to a series of propaganda means to spread the information of investment projects by using various media resources. How to promote investment promotion is a key link in the whole investment promotion process. Generally speaking, the means of investment promotion include advertising, holding meetings and network promotion.

5. investment environment assessment report

in order to better attract investors, a comprehensive and objective investment environment assessment report is essential. The report can not only make customers fully understand the advantages of local location, resources and policies, but on the other hand, the objective investment environment assessment report can make local * * * rationally realize its own shortcomings and facilitate its adjustment or evasion in the future development process.

6. Support for investment promotion activities

The economic consulting institutions actively cooperate with and support the investment promotion activities of local * * * in Guangdong, Hongkong and Taiwan Province, and at the same time provide systematic publicity, project packaging, search for investment cooperation institutions and other support for the corresponding investment promotion activities of local * * * on the principle of economy, pragmatism and high efficiency.

7. Directed investment promotion

Under normal circumstances, the presence of leading enterprises can get twice the result with half the effort in local investment promotion, and most of the upstream and downstream enterprises in their industrial chains and supporting enterprises will follow the strategic development measures of the leading enterprises. Therefore, local governments often attach great importance to the introduction of leading enterprises in the industry. Citic jiantou economic consulting relies on investment promotion workers