Mixue Ice City adopts the sales model of "direct chain as the guide and franchise chain as the main body". From 20 19 to 202 1, the single-store sales of Mixue Ice City Company increased year by year, and the store closing rate of Mixue Ice City franchise stores was only about 3% during the reporting period.

The high sales volume and high survival rate of stores are also the important reasons why Mixue Ice City can rely on the replication ability of the franchise model to achieve "the number of stores ranks first in the domestic ready-made tea industry".