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Why China's largest restaurant group only 3 billion, but McDonald's created 600 billion "miracle"?

China's largest restaurant group is only 3 billion, but McDonald's has created a 600 billion miracle. Once the turnover of Huiyuan Juice reaches 3 billion dollars, it will be in danger. Coca-Cola created hundreds of times the value of Huiyuan and stabilized the global market. China's cell phone manufacturing industry, which accounts for 80% of the world's profits, is less than 1%, and Apple has become the "hero" that saved American manufacturing.

Americans are smarter and better than the Chinese? No. The answer is simple: Americans are smarter and better than the Chinese? The answer is simple: While Chinese companies look for "competent people" to manage their business, Americans liberate management through "process" and replicate the business through process. For companies that are ready to grow or evolve, the advice of SME training leaders is that the strength of a company does not depend on its people, but on its processes! Execute the process first, then optimize it, and finally replicate it!

In most Chinese SMEs, the process is like an out-of-control, unmanaged wild horse with no standardized processes. For example, it's time for a meeting and some people are not present. An urgent request for this money is made, the manager isn't there, and no one approves it. The materials were bought back, failed, penalties were announced, and all parties refused to accept them. Two supervisors clash and the boss has to step up to the plate, and so on. This type of process problem is common in many SMEs and is dealt with on a daily basis.

Processes are the norms by which companies do things, the steps to do things, the order in which things are done, and the procedures for doing them well can become confusing. If we don't manage processes then it will be difficult to make our business more efficient. The change in process reduces the complexity of the organizational structure and reduces the labor costs of the company, thus reflecting only some of the advantages of process management.