Huang Feihong's first report card
According to the data obtained by the author from Chen Qinghua, the founder of Huang Feihong, Huang Feihong Sour Soup Shrimp Restaurant has received 84 tables every day for more than half a month, with a peak of 103 tables; The average number of people dining every day is nearly 230, with a peak of about 300; The average daily turnover is about 20,000 yuan, and the highest daily turnover exceeds 28,000 yuan.
For a restaurant with an area of only 180 square meters (including kitchen) and only 14 tables, this achievement is not bad. Boss Chen said that on the opening day, customers began to enter from 5 o'clock, and until 3 o'clock in the morning, the store was still crowded with people. I estimated it three times that night, and soon I made it up three times. All the waiters are very busy, and then they can cope in two or three days.
Pay attention to the regression of user experience
Speaking of supper in Changsha, it is easy to associate it with the scene of sitting shirtless in the open air drinking and talking loudly. However, in Huang Feihong Sour Soup Shrimp Restaurant, most consumers like to go into the store to spend money, because there are their favorite environment and favorite elements. Moreover, Huang Feihong's main target users are young people, most of whom are young sister papers.
As long as you walk into Huang Feihong Sour Soup Shrimp Restaurant, a nostalgic fashion trend of the Republic of China will blow against your face. The gray, elegant black and warm red of the Republic of China complement each other, revealing a touch of elegance in the excitement. In Huang Feihong, the smell of the Internet is everywhere, and LeTV Internet TV is hung inside and outside the house. Users can participate in WeChat dating interaction and reward by shaking the tiger. After scanning the QR code on the dining table, you can place an order and pay by WeChat; Moreover, each dining table is equipped with a mobile phone selfie stand, which is convenient for beautiful women to eat shrimp and broadcast live on mobile phones.
Not to mention the smell of crayfish. Huang Feihong Sour Soup Shrimp was personally developed by founder Chen Qinghua in the summer of 20 14, which is definitely the first in China and unprecedented. Even the well-known Ganjiang Road Left-handers came here to learn and communicate, and introduced Huang Feihong sour soup shrimp. Now you can also see the introduction in the Suzhou head office where Ganjiang Road turns left. In the process of eating shrimp, the desk card on the dining table is equipped with intimate objects such as rubber bands, bibs, gloves and custom mints, which is very warm. This is Huang Feihong's ultimate pursuit of user experience.
On brand growth and making big money by joining
As a crayfish with dreams, Huang Feihong has a brand dream of "crayfish in China, Huang Feihong in the world". As a well-known sour soup crayfish, Huang Feihong also hopes that this delicacy can be eaten and loved by more consumers. What Huang Feihong wants to do is brand, focusing on quality, and the founding team also has great ambition to do something. Therefore, we have been very cautious in choosing our own brand or joining in to expand the brand.
I still remember that a month ago, the author sent a news about joining, and left Boss Chen's WeChat and mobile phone number. At that time, within two hours, more than 50 customers from all over the country sought to join and consult. By that evening, the number of people had exceeded 100, which made Boss Chen unable to cope and even dared not add friends. At that moment, the author was also surprised. It turns out that a small local brand can get so much attention from the media. It can only be said that the era of internet plus catering has arrived.
Now, a month has passed, and the customers who consult and join Huang Feihong are still in an endless stream. However, Huang Feihong's accession was delayed. According to boss Chen, on the one hand, he is very cautious when choosing a partner, and can't smash his own signboard; On the other hand, since the offline store of Huang Feihong Sour Soup Shrimp Restaurant has just started to open, it needs to be improved in terms of operating procedures, food standards, food supply chain, etc. It must be responsible for its partners and itself. Therefore, at present, we can only ask everyone to calm down.
For Huang Feihong Sour Soup Shrimp, which has achieved good results online, the popularity of offline now also proves the value of products and user experience. What Huang Feihong will do next is to write articles on product standardization, service standardization and strengthening the supply chain, especially the food supply chain. Once he has established his own supply chain system, it will not be a dream for Huang Feihong to go to the whole country.