The listing of catering enterprises has become a booster for the development of the industry
The catering industry is a traditional and ancient industry, but it is bursting with new vitality under the support of new technology, new management and new ideas. The catering industry has been growing at over 10% for 15 consecutive years. However, the catering industry, there are only four listed companies, with a total market value of less than 20 billion yuan, the only one market value of nearly 100 billion yuan of Haidilao has been listed on the Hong Kong Stock Exchange, the scale effect of the domestic catering enterprises is still dwarfed.
In the road to bigger and stronger catering industry, the domestic capital market should be an active builder. Even though it still has so many imperfections, the listing can force the industry to comply more quickly and become an industry development booster.
The catering market has huge potential
Food is the most important thing for the people. Catering industry belongs to the immediate needs of the immediate needs, is the enduring sunrise industry. It can be said that China's catering culture market has great potential. According to the Foresight Industry Research Institute released the Catering Industry Development Outlook and Investment Forecast Analysis Report statistics show that the catering industry is one of the fastest-growing industries in the national economy, and over the past 30 years, the industry has grown by an average of 18.6% per annum, with a growth rate far exceeding the GDP and per capita national income growth. In terms of scale, the market size of the catering industry was 3.5 trillion yuan in 2016, and the overall scale reached 3.96 trillion yuan as of 2017. It is expected that the growth rate of the catering industry will be maintained at around 10% in 2018, and the overall scale will reach 4.3 trillion yuan.
Statistics and growth of China's catering industry and total retail sales of consumer goods, 2002-2017
Data source: public information, Prospect Industry Research Institute
National Day 11" Golden Week, the catering industry's strong growth momentum has not weakened
In 2018, from October 1st to 7th. National retail and catering enterprises realized sales of about 1.4 trillion yuan, the average daily sales increased by 9.5% compared with last year's "11" Golden Week. Among them, Beijing old restaurant business is booming, lunch turnover rate of more than 2 times, dinner turnover rate even reached more than 3 times, some enterprises turnover growth of more than 10%.
This year's Golden Week, Shanghai offline catering consumption rose 31%; Shenzhen offline catering consumption rose 38%. This year, in the matter of eating also appeared a new feature, "silver hair" outbreak of strong consumer power. In Shanghai, during the Golden Week, over 50 years old catering consumption increased by 50% year-on-year.
China's food and beverage market has a huge space for development
From the perspective of space for development, China's food and beverage market potential is still huge. China's population of more than 1.3 billion people, the catering market size of about 4 trillion yuan, per capita annual consumption of just about 3,000 yuan. The United States has a population of 325 million people, the market size as early as 2015 reached 4.25 trillion yuan, per capita annual consumption has long exceeded 10,000 yuan.
While the catering industry is growing rapidly, its share of GDP is also getting higher.In 2017, China's GDP was about 82.7 trillion yuan, and the catering industry accounted for a share of about 4.7%. The industry expects that it is expected to approach 4.9 percent this year and more than 5 percent next year.
"Only fast is not broken" has become the main theme of market competition, the new forces to "fast" to win, breaking the original market pattern of the example is not uncommon. In the case of retail, for example, under the impact of e-commerce, the traditional brick-and-mortar stores are dying.
While the catering industry is a rare situation, the new forces and the old, in the new technology, new management, new ideas and capital assistance, is stimulating unprecedented innovation and imagination.
Dozens of emerging brands such as Happy Cake, Lian Coffee, Da Xi Di, Xi Tea, Delicious No Need to Wait, Halo Renjia, West Young Master, etc. are rapidly emerging and leading the new consumer trend. From the very beginning of their establishment, these companies have aligned themselves with modern management systems in all aspects of marketing, internal management, and risk control, laying a solid foundation for replicability and scalability.
Performance, the oldest is more than worthy. Listed on the Shanghai Stock Exchange last year, Guangzhou Restaurant, the first half of this year to achieve profit Run more than 58 million yuan, an increase of 42%; to achieve operating income of 790 million yuan, an increase of more than 15%.
Catering companies are accelerating listing
On the one hand, there is a 4 trillion yuan market, on the other hand, the entire catering industry in Shanghai and Shenzhen on the two markets only Xi'an Food, Quanjude, Guangzhou Restaurant, CKYN and other four catering companies.
A few days ago, the domestic catering industry leader Haidilao listed on the Hong Kong Stock Exchange. in the first half of 2018 Haidilao realized operating income of 7.343 billion yuan, an increase of 54.4% year-on-year.
The Hong Kong Stock Exchange once missed out on Alibaba because of different rights for the same shares. After decisively revising the relevant system last year, the HKEx welcomed Xiaomi Group and Meituan Dianping, the latter's market capitalization is second only to BAT.
Meanwhile, the HKEx has seen a bumper year this year.In the first nine months of 2018, nearly 60 mainland companies such as China Renaissance Capital, Haidilao and Yingkai were listed on the HKEx. The Hong Kong Stock Exchange, in addition to Haidilao, also gathers more than 20 food and beverage companies such as Ajisen, Gluttony, and Fookie Food Service.
In the domestic capital market, the total market value of the four listed companies is less than 20 billion yuan, only 0.46% of the total industry revenue in 2017. Among the more than 100 companies lined up for the meeting, the long-established catering brand Tongqinglou is a lone seedling. Catering enterprises by the domestic capital market has been the industry **** knowledge, the same old Guangzhou restaurant listing road once lasted seven years.
For catering companies to go public, in 2012, the Securities and Futures Commission had issued "on the catering and other life services companies initial public offering and listing information disclosure guidelines (for trial use)", the guidelines from the policy level to guide the catering enterprises to enter the capital market information disclosure requirements. At the macro level, the domestic capital market is open to the listing of catering companies.
Although the catering industry as a whole still exists in the financial opacity, tax supervision is difficult, the degree of standardization is low, poor compliance and other issues, but with the rise of the Internet, mobile payment and other emerging technologies, large-scale food and beverage, especially the chain of food and beverage enterprises in the standardization of the industry is not inferior to any other enterprises, the bottom of the sea, sip nursing in the more mature Hong Kong Stock Exchange listing, Guangzhou Restaurant, Quanjude in Shanghai and Shenzhen The performance after the listing is the best endorsement.