However, joining McDonald's is actually very difficult. For McDonald's decision to start franchising in the mainland from next year, industry experts believe that joining McDonald's is not easy. Chaoyang said: McDonald's company has high requirements for the management level of franchisees. At present, there are very few franchisees who meet the requirements of McDonald's in China. Even abroad, McDonald's is very demanding in choosing franchisees. In some countries, applicants need to have more than 10 working experience in McDonald's before they can apply to become its franchisees. McDonald's believes that 10 can fully understand whether a person has the corresponding talents, whether he can find enough funds and whether he can run a store well. Of course, there are many ways for McDonald's to choose franchisees, but the main considerations are basically the same. It is said that in 1999, McDonald's only selected three of the tens of thousands of applicants in Taiwan Province Province as its franchisees, which shows the difficulty of joining.
Chaoyang believes that many people in China have a shallow understanding of franchising. Many people who want to apply to McDonald's will find that the practice after joining McDonald's is quite different from what they originally imagined. Maybe at first they just thought it was a good business, and they could make money by investing. It should be said that there are many people who have this idea, but in fact McDonald's does not need such franchisees. Any famous franchise enterprise needs a franchisee who can integrate with the enterprise in a down-to-earth manner, maintain the sustainable development of the enterprise, and have a deep understanding of the whole company system and franchise, and McDonald's is no exception. Those potential franchisees who want to join McDonald's must have at least the following four conditions: first, they have entrepreneurial spirit and strong desire for success; Second, there is a strong business background, especially in dealing with interpersonal relationships and financial management; Third, they are willing to participate in the training program, which requires all-out efforts and may take a year or even longer to complete; The fourth is to have corresponding financial qualifications.
So it is conceivable that even if McDonald's franchise in China, the initial speed will not be too fast. Chinese mainland needs 8 million yuan to join KFC, and I believe there will be more money to join McDonald's. At present, it costs about 3.3 million Hong Kong dollars to buy a new McDonald's restaurant in Hong Kong, plus a large franchise fee. To be a member of the McDonald's family, you need considerable economic strength.
Attachment: KFC's franchise fee is 8 million, which is 5 million higher than McDonald's.
Both of them are world-famous fast food chains, but the joining fees of KFC and McDonald's are nearly twice as bad. "China Franchise Exhibition" was unveiled in Beijing on May 4th, 65438. Prior to this, KFC and McDonald's have already offered the price of "joining", with thresholds of 8 million yuan and 3 million yuan respectively.
Recently, McDonald's announced in Shanghai that it plans to open 65,438+000 stores in 2005. By 2008, the number of McDonald's restaurants in Chinese mainland will reach 65,438+0,000, of which the goal of franchise chain is 20%.
"The threshold for joining McDonald's is 2.5 million yuan to 3.2 million yuan, while the threshold for KFC is 8 million yuan." The insiders believe that the low franchise fee will undoubtedly make McDonald's franchise in China go faster, which is also one of McDonald's tactics against the number advantage of KFC stores.
Insiders of KFC revealed that KFC will not blindly expand when the national layout of restaurants is basically completed. Facing the expansion of McDonald's franchise, KFC plans to resell mature and profitable restaurants to franchisees.
Xu Zhen, Public Affairs Manager of China Yum! Brands Group said that the franchisees of KFC's "not starting from scratch" franchise model don't have to start from scratch, which avoids a lot of complicated work such as site selection, store opening, recruitment, training and management of employees. At the same time, the risks of franchisees will be greatly reduced and the chances of success will be improved.
Insiders analyzed that if KFC's joining mode is successful, Yum! The group will invest the returned funds in emerging group formats such as "Oriental White" and join Pizza Hut in Yum! Before the tour, McDonald's, whose stores are at a disadvantage, may be "under pressure". ?