The first and proudest project invested by Su Yulie and his team partners is the pharmacist bar in Sanlitun, Beijing.
After it was opened on June 5438+065438+ 10, 2009, it won the authoritative magazine Food &；; Wine "100 bars worth visiting in the world" award. "Among the 65,438+000 winners, 3 are from China and 2 are from Shanghai. We are the only winners in Beijing." According to another partner of Qingyang, Jason from San Francisco, USA. Up to now, it has won more than 30 related lists and awards in well-known media at home and abroad such as Time, City, Weekend, GQ, Fashion and Weekend Pictorial. However, Su Yulie admits that everything is not as easy as it looks. "I am still a fresh graduate!" Su Yulie said.
Su Yulie studied in the university for seven years. In 2003, Su Yulie was admitted to the Chinese Department of Peking University. He loves literature, is more addicted to classical music and knows a variety of musical instruments. For a long time, he spent all his time practicing the piano and learning classical music.
In her junior year, Su Yulie decided to study classical music in England. "I also took an examination of royal academy of music, but people say that if you want to be a graduate student, the undergraduate course must be music, and I studied Chinese, so it won't work. They said they could come to the undergraduate course. A four-year undergraduate course, plus two years of graduate students. The time is too long and the cost is too high. Studying for six years at the age of 23 is too big for me. " Su Yulie introduced, "So I want to contact music in another way in the future."
In the second half of 2006, Su Yulie, who failed to study classical music, applied to Peking University for suspension from school to start a business. Later, I opened a small company doing international cultural exchange projects in Peking University Pioneer Park.
"Is to take foreigners to visit the culture, play in Tai Ji Chuan, pinch clay figurines, and travel. Not much to do, very depressed. " Su Yulie described the entrepreneurial experience at that time. "Seven or eight people came back and forth. At that time, all the people I could find were my peers, except Jason, who was much older than me. Looking back now, I feel that at that time.
The team is not well formed, and the business model itself has some flaws. The resources are really not made by us. "
The biggest gain of that unsuccessful venture was knowing Jason, who later co-founded Qingyang Angel Fund, and becoming friends who trusted each other.
After being bored at home for several months, Su Yulie began to look for a job.
"At that time, the state was that, first, there was no work experience in a big company, second, there was no education, and third, there were very few clubs participating in the school." Regarding the embarrassing situation at that time, Su Yulie said, "I was thinking of two ways, either to perform or to invest. The investment atmosphere in Tsinghua of Peking University is relatively strong. Doing this business may accumulate wealth faster, retire early, or do my music. " After that, Yu Lie joined Ding Xin International Capital as a senior project manager. Since then, I have entered the investment industry. The establishment from Ding Xin to Qingyang and the key investment in the catering industry are all related to this experience. "At that time, Ding Xin had a company that wanted to invest in catering. They invest in catering in a different way from other companies. It is venture capital. " According to Su Yulie, "Besides watching other projects, I mainly do this." This means that they must find someone to build a team, open a shop and make a brand. During this time, he did all the work related to catering, including waiter, shopping and even store decoration. After a period of entrepreneurship, Su Yulie believes that the catering industry is very hard, but the cash flow is good and the competition is small, which has become the main reason why Qingyang focuses on catering.