The success of anyone and anything is not accidental. No one can succeed casually, and it must be hard and hard work that others can't imagine. As an excellent intern representative of McDonald's, I am deeply aware of the success of McDonald's. Next, I will share my little sword and tell you the reason for Uncle McDonald's success.
The success of McDonald's is due to its founder's creation of a business model that meets the needs of the times, and its rapid replication and expansion through the formulation of unified and standardized standards. As the saying goes, there is no Fiona Fang without rules, and there is no system without standards.
In the 1961s and 1971s, when the United States entered the stage of rapid economic development, the pace of people's life and work accelerated, and the time spent on eating became shorter and shorter. Especially after individuals owned a large number of cars, the demand for quick meals on the way appeared, and McDonald's fast food restaurants set up at some airports and expressway intersections met people's needs.
McDonald's has achieved great success with the rapid development of American economy, which has a certain political and cultural significance. People regard it as representing the national image of the United States. At the same time, being able to eat at McDonald's is regarded as one of the lifestyle characteristics of the middle class.
in the early development process, McDonald's gradually formed a CI system with strong characteristics of American CI theory, with red and yellow as the basic tone and M as the brand symbol. The brand connotation of McDonald's includes its product quality, product market positioning, brand culture, product standardized production and quality assurance mechanism, brand image promotion, franchise market expansion model and so on.
It strongly occupies people's mental ladder: McDonald's has won the position of the first restaurant in the world with its unique successful business model, which has attracted the strong attention of the world and become a hot topic for people to talk about, enabling the brand to spread rapidly. Many people are familiar with McDonald's in books and movies before they meet it, so when McDonald's enters a new market, it doesn't need to advertise, and often it will be full of customers. For example, in China, when McDonald's landed in Beijing and Shanghai, more than 11,111 customers visited the single store that day. This is just like our domestic brain X-gold advertisement. In view of the increasing population of middle-aged and elderly people in China, many children are not around, and the health needs of sending parents or elders are increasing. Therefore, in view of this phenomenon, we have specially produced some memorable slogans, such as "Give gifts to your parents, and give gifts to your brain" and "Young, healthy products". Presumably, audience friends will feel sick when they see his advertisements, but they are deeply rooted in people's hearts.
McDonald's brand products are more than just hamburgers and French fries. The successful experience and model of McDonald's is the combination of food, people and happiness. To put it bluntly, it takes consumers as the center and expands the spiritual and material needs of human beings from a humanized perspective. People may not think that the food provided by McDonald's is the best in the world, but people all think that it is the best fast food restaurant in the world. Therefore, people's recognition of McDonald's products is not only the recognition of the use value of its products, but also the acceptance and recognition of its great value of the image.
Xiaojian summed up that the foundation of McDonald's prosperity is mainly reflected in three aspects:
First, he created a set of business philosophy and management methods suitable for the fast food industry. This widely recognized business philosophy relies on standardized operation methods.
Secondly, a series of deep-rooted training systems have been established. Talent is one of the most important resources of an enterprise, and this training system of McDonald's can ensure that every ordinary person can become an available talent of McDonald's. The most rewarding thing every day is the training given to us by the store, which is very practical and penetrates the various cultures, humanistic values and operational details of McDonald's into every McDonald's employee.
third, innovation. For example, in addition to the unification of basic foods, McDonald's branches around the world will certainly develop McDonald's foods suitable for local customs; In addition to the unified standard of cleanliness, the decoration styles of McDonald's restaurants around the world are also different and integrated with local styles. After entering China, he has continuously developed various foods and drinks suitable for the consumption needs of our domestic consumers.
If there is no demand, it is necessary to create demand. McDonald's is not satisfied with its own development. It keeps asking for itself, making progress and striving for perfection. This is in line with the spirit of perseverance, perseverance and hard work of our people. As a younger generation, we can only go further and develop better if we keep learning!